About The Hut Group
THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today.
With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.
Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.
About the Division - THG Beauty Brands
With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as; Perricone MD, Illasmaqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.
About the Role
After a hugely successful 2020, and with big plans for 2021, THG Beauty Brands are looking to appoint a Brand Marketing Manager to a newly created role within Team Asia. The role will be based in our Manchester HQ and Tier 2 Visa sponsorship will be provided. This is a fantastic time to join a highly ambitious team and to be part of our phenomenal growth.
Responsibilities
Responsible for development of China brand marketing strategy from industry & consumer insights, creative idea generation, brand messaging and marketing communication campaign deliveries to budget planning.
Lead development and execution of social media monthly content plans and campaign activations to deliver branding and commercial objectives within agreed timelines and budgets
Build a robust KOL (influencer) strategy and database across key China social media platforms, managing always-on KOL seeding programmes to increase brand awareness and engagement
Work closely with internal Ecommerce Trading Manager and external TP (TMall Partner) to plan and deliver marketing and promotional activities to achieve sales objectives
Manage a direct internal report as well as external digital marketing agencies, drafting brief and following through campaign execution to ensure successful delivery against KPIs
Closely monitor competitor activities, performing weekly/monthly/yearly campaign KPIs reports and providing improvement suggestions
Brand marketing support for other Asia territories such as Taiwan, Hong Kong and etc as and when new projects arise
Effectively manage internal stakeholder relationships and expectations across various teams (Global Brand, Finance, Supply Chain etc.) throughout the daily work process, from project/assets brief to final sign-off, global assets localisation, execution and review of marketing plans.
Requirements
3-5 years relevant experience in China brand marketing and campaign management across key social media platforms, previous work experience in China (in house or agencies) is highly preferred
Industry experience in beauty, haircare, fashion, consumer ecommerce is preferred
Proven track record of developing and delivering effective digital marketing campaign projects that deliver sales growth
Solid understanding of China’s digital marketing landscape, consumer behaviours, ecommerce market places (TMall, JD, Kaola, Little Red Book and etc)
Strong verbal and written communications skills with ability to manage internal and external relationships to drive desirable results, good copy writing skill is desirable
Strong project management skill, capable of taking ownership of campaign projects and see through completion
Fluent English and Mandarin speaker
Benefits
Additional Information
Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. Should you have any specific questions about this or other applications for positions within THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Apply here
https://cutt.ly/Brand-Marketing-Manager
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