Hatchery,幫你實現開餐廳的夢想! Beijing's First F&B Incubator

北京，大街小巷，車水馬龍；人來人往，熙熙攘攘。你會發現不管是高檔餐廳居酒屋，還是各地小吃路邊攤，美味真的多；無論是中餐西餐馬來餐，早餐午餐下午茶，食客永遠多! 

那麼如果，你恰巧想做點類似創業的事情，開個新穎獨特的餐廳應該是個好主意。但是開餐廳不比開易拉罐那麼容易，開起來真的要耗費很多心力，但是如果你有開餐廳的夢想，Hatchery 就是你打開夢想的開罐器。

在 Hatchery，你可以品嘗到世界各地的美食，它為你的餐廳訂定製並更新營養菜單，提供並商討運營經驗，幫助你分析客戶群，做財務計劃和預算 ... ...它是你餐廳夢想化繭成蝶的完美孵化器。讓我們跟著主持人Gail 和 Hatchery 的朋友們一起，來看看究竟。

Today's show is about an incubator. 

A special incubator. 

An incubator for food startups!

Today Gail is meeting the guys from the Hatchery. Beijing's first F&B incubator.

Hatchery is a platform dedicated to supporting and growing China’s next generation of food entrepreneurs and concepts. The idea is to bring more of the world’s unique flavors and cuisines to China. The hatchery does that by partnering with entrepreneurs, investors and the community to make dreams come true and take ideas to market.

So, a food incubator… How is it different from a tech incubator?

Hatchery 的 Andrew 和 James 對於如何成功運營一家餐廳，有著豐富的經驗和寶貴的建議。最獨特和難得的是，他們能夠根據你的想法和創意，對餐廳菜品膽大細心的製作和嘗試，幫助餐廳建立自己的餐飲品牌，漸漸成為成熟可信的餐飲企業，而不僅僅是讓它成為一個能吃飯的地方。

Well, it has some similarities with any other startup incubator, they help brands grow,connect with potential investors and clients and provide professional guidance and branding ideas but then it is also very different from tech incubators because they focus entirely on dining and allow clients to run a temporary restaurant through the Hatchery.

After years of covering the restaurant industry as a journalist, Gail knows that opening a restaurant is a complicated task. Even if you have a great concept, unpleasant surprises may come from unpredictable directions.

Andrew and James are well familiar with the rocky road on the way to achieving arestaurant dream.

做什麼事情都有風險，開餐廳更不例外。

如何讓餐廳運營風險最小化，恰恰是Hatchery 的強項，它的 Hatch 五步階梯發展法也常常有讓醜小鴨變成天鵝的魔力。

在這裡，Hatchery 為您聚集了各方面的專家，營養膳食醫師，媒體宣傳能人，財務規劃高手，市場運營專員，品牌管理助理，美食搭配達人...凡是您成立一家餐廳所需要的，這裡應有盡有！

In order to minimize the risk and send F&B entrepreneurs on their profession way well prepared and focused, the hatchery developed the Hatch Track. A five stage program that helps startups develop their concept from the 「egg」 stage of having an idea, all the way until it hatches and turns into a beautiful swan - a restaurant. Or, crashes on its maiden flight.

Startup owners who are putting their life dream in the hands of an incubator want to know that they get the best support of experienced professionals. The hatchery team has lots of experience in marketing, branding and management. And the most important thing a professional knows is that he or she doesn’t know EVERYTHING.This is why the Hatchery teams up with a large group of F&B, hospitality, financial and media prof essionals to create the mentors pool.

Hatchery 成立於2015年，它已經幫助不少人在北京成功的實現了開餐廳的夢想，它給人們帶來新的餐飲概念，並且也越來越受歡迎了。

Hatchery launched in 2015 and a few of their concepts have already become very popular with diners in Beijing who are waiting for them to launch into permanent restaurants.

如果你是食客，來 Hatchery 算是來對了，因為你能品嘗到來自不同國家的新鮮菜餚並體驗新鮮的吃法；如果你恰巧是想開餐廳的食客，來 Hatchery 算是完美啦，因為啥我就不多說了，您來了就知道啦！

Hatchery 空間並非一成不變，它也根據飲食潮流和周圍環境的變化改變風格，但是它的行業獨特性和專業性是永恆不變的！

朋友們，Hatchery在北京，真誠期待並歡迎您的大駕光臨！

The hatchery space is very unique. It has to change its style and ambient according to the project presented at the moment. Being centrally located was also very important when choosing a space. 

For the diners in Beijing the hatchery is bringing an opportunity to try different food and different concepts throughout the year. We get to taste and we get to decide who stays and who goes.

And if you are curious about all these new food concepts and want to see for yourself what a food incubator looks like, just drop by at the hatchery and take a look. The guys are always there and will be happy to introduce the concept and show you around.

了解更過信息請關注官微：hatcheryasia

通過更過社交平臺了解信息，

請關注： Instagram: hatcheryasia       Facebook: fb.com/hatcheryasia

地址：北京市朝陽區農展館南裡12號.       電話：[phone]

乘坐地鐵，團結湖B出口，Hatchery 位於克拉斯家具城對面。

To learn more check out the Hatchery check out social networks:

Wechat: hatcheryasia

Instagram: hatcheryasia

Facebook: fb.com/hatcheryasia

Or

Drop by. Address: 12 Nongzhanguan Nanli, Chaoyang , Beijing

(Tuanjiehu Subway Station Exit B – in the same yard as Classic Furniture)

Tel: [phone]

About us :

FM Lifestyle is Radio 774's new lifestyle magazine flag show.
Launched in January 2016, FM Lifestyle is an interview based daily show focusing on lifestyle, entertainment, services and creative projects around China.

Hosted by two of our lead hosts, Gail Zohar and Davis Li, the show combines traditional and new media platforms as well as social networks. Throughout the year Gail and Davis will be visiting venues, attending events, meeting with entrepreneurs, innovators, chefs and artists bringing first hand experience reports, sounds and sights to our listeners in China and around the world.