航行173年，今日，錨泊於此。
After developing for 173 years, Ulysse Nardin finally comes here.
7月2日，在BRANDX的傾情助力下，世界十大名表之一Ulysse Nardin雅典表於上海新天地揭幕中國內陸首家旗艦店，雅典表行政總裁 Patrick Pruniaux先生，開雲集團大中華區總裁蔡金青女士，雅典表全球首席市場官Francoise Bezzola先生，鷹君集團中國區董事總經理廬寧先生，雅典表中國及北亞地區總裁張弛先生，演員向佐先生，張嘉倪夫婦以及張翰先生齊臨現場，共襄盛況。
On July 2nd, under BRANDX’s full support, Ulysse Nardin, one of the top ten watch brands in the world unveiled its first Chinese Mainland flagship store, which is located in Xintiandi, Shanghai. The grand ceremony gathered Mr. Patrick Pruniaux, the CEO of Ulysse Nardin, Ms. Jinqing Cai, the President of Kering Greater China, Mr. Francoise Bezzola, the global CMO of Ulysse Nardin, Mr. Lu Ning, the Managing Director of Great Eagle China, Mr. Chi Zhang, the President of Ulysse Nardin China and northern Asia, Jacky Heung, an actor, Sam Mai and Jiani Zhang, a couple and Mr. Hans Zhang on site.
為了慶祝旗艦店的順利登陸，當晚，雅典在上海世博會中國船舶館舉辦了晚宴party，眾多明星、達人應邀出席。
In order to celebrate the successful landing of the flagship store, Ulysse Nardin held a dinner party at the Shipping Pavilion in Expo 2010 Shanghai on the night of opening ceremony with a lot of celebrities and KOLs』 attendance.
雅典表誕生在十九世紀，當時航海業正飛速發展，雅典表以航海鍾起家，和海洋結下了不解之緣。因此，BRANDX從海洋出發，將整個現場被打造成了一艘海底巨艦，又結合雅典今年新引入的「X」元素，完成了一場以「Completely Xposed」為主題的高能party。
Ulysse Nardin was born in the 19th century when seafaring was booming. It started with making navigation clocks, which promoted the forging of its indissoluble bond with the ocean. Therefore, based on the clue of ocean, BRANDX turned the whole venue into a giant submarine vessel and successfully created a party with the theme of 「Completely Xposed」after combining the new 「X」 element of Ulysse Nardin this year.
場館門口，一群「鯊魚鰭」漂浮在海面，船帆上顯現出X射線照射背後的骨骼，仿佛藏匿著未知的危險，活力四射的跑酷和BMX特技單車表演熱情地歡迎著嘉賓的到來。
At the entrance of the venue, a group of 「shark fins」 were floating on the ocean. The skeletons on the sails that can be revealed with X ray seem to imply some unknown dangers hidden behind. And guests were warmly welcomed with dynamic Parkour and BMX performance.
穿過波光粼粼的海底通道，你會偶遇X射線和行走的人形骨架。到場的客人也可以在手上紋上螢光色骷髏手，加入整場活動，探索奇幻的海底世界。
After passing through the shimmering submarine tunnel, you will come across X ray and walking human shape skeletons. Guests who come here can also get a fluorescent skeleton hand stamped on their hands to participate in the whole event and discover the mysterious submarine world.
進入場館，在黑暗刺激的海底，藍色的燈光、張開了血盆大口的X射線鯊魚、發光的水母……雅典腕錶就陳列在這逼真的海底世界，向世人展現著它們的獨特。
After entering the venue, you can see blue light, the X ray shark with wide mouth open, illuminated jellyfish, etc. under the dark and exciting ocean. Ulysse Nardin watches are displayed in this vivid submarine world, showing their uniqueness to the people.
在場館的一側，一座指揮臺佇立在那裡，CEO將站在那裡，發表晚宴的開場講話。講話時，全場唯一的燈光照在他身上，令他仿佛一位真正的船長，指引著雅典表的前進方向。
At one side of the venue where a conning tower stands, CEO will stand there and deliver an opening speech for the dinner party. When he speaks, the only spotlight will be cast on him, which makes him like a real captain, leading the direction for Ulysse Nardin to move forward.
X代表了一切未知、非特定或可變元素，代表著大膽不羈和澎湃激情。在雅典表的字典裡，X元素，代表的是專為那些卓爾不群、勇於展現自我個性的人類所設計的腕錶。在BRANDX的詞典中，X代表的是無限的創意和滿足並更好的實現客戶的需求。那麼，在你的字典中，X代表了什麼呢？開啟「Xplore」探索之旅，你準備好了嗎？
X represents all the unknown, non-specific or variable factors as well as boldness and passion. For Ulysse Nardin, X element represents watches specially designed for distinguished people who are brave to show their own personalities. For BRANDX, X represents unlimited creativity, satisfying and exceeding client needs and expectations. Then what does X represent for you? Are you ready to start your journey of 「Xplore」?