來源：經濟日報
亞太地區超過 90％的企業都是中小企業，疫情期間中小企業如何渡過難關「逆流而生」？請看微軟亞洲區總裁Ahmed Mazhari撰文介紹。
詳細報導↓↓↓
在過去幾十年裡，中小企業的成長與發展一直是亞太地區經濟成功的關鍵。
The growth and development of SMBs in Asia－Pacific over the decades have been key to the region’s economic success.
根據亞太經濟合作組織的數據，亞太地區超過 90％的企業都是中小企業，其員工數量也佔到了該地區勞動力總數的一半以上。
According to Asia－Pacific Economic Cooperation， more than 90 percent of all Asia－Pacific businesses are SMBs， and they account for more than half of all our workers.
這就意味著，亞太地區的就業保障高度依賴中小企業；再考慮到亞洲地區的人口佔到世界總人口數的 60％，中小企業的重要性也隨之進一步凸顯。
This means that the region’s job security is highly dependent on SMBs and its relevance is even higher with 60 percent of the world’s population in Asia.
戰勝新冠肺炎疫情、降低疫情對中小企業造成的附加損害，需要各單位、組織以及政府機構齊心協力。
Successfully overcoming this pandemic， including the collateral damage inflicted on SMBs is a battle that institutions， organizations， and government bodies have to come together to make an impact.
通過政府和社會資本合作（PPP）、舉整個生態系統之力，我們可以打贏這場戰役。
I believe success can be ensured via collaboration in a Public－Private Partnership with an ecosystem approach.
在政府和社會資本合作方面，企業加大對政府支持
Business has stepped up to support governments in public－private partnership （PPP）
亞太區的各國政府正在竭盡全力地保障人民的生命安全和生計穩定。
Governments across the region are doing all they can to protect people and their livelihoods.
印度政府近期撥款 2600 億美元，作為重振國家經濟的額外支持。新加坡、中國和澳大利亞等國也在振興經濟方面大力投入。
For example， the Indian government recently earmarked USD＄260 billion in additional support to revive the country’s economy， and countries from Singapore to China and Australia have also made significant investments in the sector.
微軟也致力於向亞太地區的中小型企業伸出援手，配合各地方政府的扶持政策，在疫情期間助力中小企業渡過難關。
Similarly， we』ve also committed ourselves to assisting SMBs in the region. This includes working to support new and existing government measures intended for strengthening SMBs during the pandemic.
我們與中國連鎖經營協會合作，面向受到疫情影響的零售商，提供有針對性的數位化解決方案和技術支持，以維持其運營、確保業務連續性。
For example， collaborating with China Chain Store ＆ Franchise Association （CCFA） allowed us to provide retailers challenged by the pandemic targeted digital solutions and technical support to sustain their operations and ensure business continuity.
凝聚行業生態，助力中小企業持續運營
Working together as an industry ecosystem can keep SMBs open
我堅信，如果使中小型企業具備「危機期間持續運營」的能力，這些中小企業將有機會重塑自身，滿足當下以及後疫情環境下的客戶新需求。
I strongly believe that if we can equip our SMBs with the capability to remain operational during this crisis， we can introduce an opportunity for them to reimagine themselves to meet the new needs of customers now， and in the post－COVID environment.
從長遠看，這也有助於他們快速實現業務回彈，並進一步取得成功。正如國際災難恢復協會近期指出的：重啟一家企業要比關閉一家企業困難得多。
They would stand a better chance to rebound faster， become more resilient and successful in the long－term. As Disaster Recovery International （DRI） recently noted， restarting a business is much harder than shutting one down.
而現在，是時候讓行業生態系統凝聚起來，幫助身處其中的企業繼續生存下去。
Now is the time for industry ecosystems to come together to help members remain afloat.
幫助企業在疫情期間保持運營至關重要，但正如國際災難恢復協會所說，為後疫情時代做好準備也很重要。「我們的習慣可能（永遠）改變了，同樣改變的還有我們的消費能力。」
Undoubtedly， helping businesses to continue operation is critical – but so is preparing them for a post－COVID world， given as DRI noted； 「Our habits may have changed （forever）， together with the width of our wallets.」
壓力與機遇並存，中小型企業「涅槃重生」
Extreme pressure and opportunity can form SMB diamonds
最偉大的創新往往是由最巨大的壓力催生的。正如微軟 CEO 薩提亞納德拉最近指出的：「兩個月的時間內，我們見證了原本需要兩年時間才能夠實現的數位化轉型。」
Often， we see the greatest innovations arise under the greatest pressure. As our CEO Satya Nadella recently stated： 「We』ve seen two years』 worth of digital transformation in two months.」
只有具備成長型思維的中小型企業領導者，才能夠在業務面臨巨大挑戰的同時，把握住跨越式轉型的機遇。
A SMB leader with a growth mindset sees an opportunity to transform， for that matter leapfrog， during a time of immense business challenge.
展望未來，所有中小型企業也應以「數位化為先」的思維模式，重新對業務的各個方面進行評估；同時以全新的方式為後疫情時代的世界開發並提供產品及服務，其中包括：
Going forward， all SMBs should also re－evaluate every aspect of their business with a digital－first mindset － finding new ways to develop and deliver their products and services for a post－COVID world – including：
運營數位化、啟動遠程辦公：哪些流程可以轉移到線上，從而節約成本？如何快速完成這一轉換？如何能夠在幾天內實現遠程辦公，以支持業務繼續運行？
Digitalizing operations and enabling remote work： What processes can be moved online to save costs， and how can it be done quickly？ How can they enable remote work in just a few days to continue operations？
鎖定目標和業務規劃：你所在行業將何去何從？依賴線下的企業如何將業務轉移至線上？如何提供更好的終端客戶體驗？
Targeting and business planning： Where is your industry going？ If you’re an in－person business， how can you shift online？ How can you provide a better end customer experience？
安全性與 IT：隨著網絡攻擊的增加，哪些工具可以幫助你在 2020 年安全可靠地向前發展？
Security and IT： With the rise in cyber－attacks， what are some of the tools that can help take you forward in 2020， safely and securely？
重塑技能、重構勞動力模型：您的員工可以開始學習哪些技能，為未來做好準備？
Reskilling and reimagining the workforce model： What skills can your employees start learning to be prepared for this future？
您會僱用更多兼職人員和承包商嗎？您是否採用更加分散化的辦公地點、跨辦公室協作？
Will you employ more part timers and contractors； will you work from more distributed locations， collaborate across offices；
還是經營一個由小型核心團隊組成的虛擬公司——將其它所有業務外包出去？據說下一代 65％的工作將是全新的。
or run a virtual company with a small core team – outsourcing everything else？ It is said that in the next generation 65％ of the jobs will be new.
只要齊心協力，中小企業就能度過這場危機，變得更加強大、專注，並為長期穩定發展做好準備。
Together， SMBs can emerge from this current crisis stronger， more focused， and prepared for long－term stability.
亞洲中小型企業的未來，同樣也是我們的未來，而推動亞洲經濟回歸到 2020 之前的強勢水準，將有助於推動微軟在亞洲地區的合作夥伴關係。
The future of Asia’s SMBs is ours as well； rebounding back to the strong growth Asia has achieved in the first 19 years of this century would take our collective partnership in this region.
作者：經濟日報·外企頭條工作室 陳頤 朱琳（照片由微軟公司提供）