MAKE LIFE A RIDE
騎騁人生
As little as possible, as much as necessary: A powerful engine, a nimble chassis, the few components clearly visible, using top-quality materials and achieving a perfect finish-that’s all it takes: pure riding pleasure.
極簡中彰顯性能：發動機動力澎湃、底盤靈敏、組件清晰可見、頂級品質材料，完美呈現一款精美的產品–這也是車輛的全部內涵所在：純粹的騎行悅趣。
The riders of a Roadster are looking for a visually dynamic power bike, which, as a genuine lightweight, settles easily into bends but can also make longer journeys with or without a passenger effortless.
跑車型騎手更熱衷於一款能夠彰顯澎湃動力的摩託車，真正的輕質設計，不僅能輕鬆過彎，而且可勝任長途騎行需求 - 無論是否攜帶後座乘員。
Its unrivalled range of available equipment and options, such as the new dynamic ESA, launch the roadster into a new era-making the R 1200 R an irresistible temptation.
車輛有著無與倫比的裝備與選裝配置範圍，比如全新的動態 ESA，將這款跑車帶入全新的境界 – 讓 R 1200 R 煥發出令人無法抗拒的魅惑。
Keeping existing customers loyal as well as conquering new prospects will be an easy-to-accomplish task for the R 1200 R.
全新款R 1200 R不僅足以讓現有客戶忠誠到底，而且還將不斷地攫取更多潛在客戶。
THE STAR OF SPORTS TOURING.
卓越的運動性與旅行舒適感。
The riders of a sports touring bike prefer a sporty seating position, a fairing and a noticeable color scheme. The new BMW R 1200 RS is the booster for this very traditional segment: Its superior power train together with a stable chassis promise pure riding pleasure. The aerodynamics and an optimized ergonomic triangle provide maximum fun on extended tours: Be it no mountain pass in the Alps, on motorways, an avenue-or occasionally on the racetrack.
運動旅行摩託車的騎手推崇運動鞍座、整流裝飾和醒目的色調。全新寶馬R 1200 RS 為這一傳統市場的行進速率推波助瀾：優異的動力傳動系統，結合紮實穩定的底盤，為騎手帶來純粹的騎行悅趣。採用空氣動力學元素與經過優化後的人機工程學騎行三角結構，確保騎手在長途騎行中也能盡享樂趣：無論你是在阿爾卑斯山的山路上披荊斬棘，還是高速公路上盡情疾馳，亦或是在林蔭大道上迎風疾馳 - 還是只是偶爾在賽道上騎騁人生。
The Dynamic ESA, the standard ride modes with ASC and ABS or the noble yet sporty 「Style」 variant stir desirability. Different seat variants together with accessories such as panniers and topcase will help to inspire many new customers. In a nutshell: With the new R 1200 RS you will be getting a genuine sales turbo!
通過動態 ESA、標準騎行模式帶 ASC 和 ABS 或優雅而運動的「Style」配件，突破騎行的體驗。不同的鞍座款式搭配著邊箱和尾箱等多種附件，引更多新客戶入勝。總而而言：全新 R 1200 RS 必將大幅提振銷售業績！
Against the winds.
迎風疾馳。
Super Bike， The new BMW S 1000 RR.
超級RR摩託車，全新寶馬S 1000 RR。
THE RR DRRIVING FORCE.
RR級驅動力。
RR – these two letters epitomise the ultra-high adrenaline desires of professional racers and ambitious sports bikers. For the third generation of this model line, they also represent the ultimate superbike: The new BMW S 1000 RR. What awaits your customers in 2015 is by far more than just a facelift or a model improvement. Expect a higher engine performance, a new main frame, and even better handling combined with increased stability as well as an entirely new design – look forward to a radically new RR. With a distinct performance improvement in all areas, we set a new precedence in benchmarking – the top level has just got higher!
RR，引爆職業賽車手的極致興奮度，詮釋著極富侵略性的摩託跑車性能以及第三代終極跑車：全新 寶馬 S 1000 RR。2015 年，呈現在客戶眼前的將不再是簡單的設計改款或車型的改進。而是一輛從本質上煥發新貌的 RR摩託車，將註定帶來更為出色的發動機性能、全新的主車架、更理想的操控性能、更高的穩定性以及全然改觀的設計。憑藉性能表現的全方位顯著提升，寶馬摩託車再次成為更高市場標準的制定者。
PURE DYNAMICS –RREADY TO ATTACK.
純粹的動感體驗-RR馳騁自如，迫不及待！
If we say new, we mean new. The RR of gen. 3 is an entirely new superbike – from headlights to tail. Not one single fairing panel–apart from the front and rear mud-guards – is similar to that of the predecessor model. The highly dynamic design is even more sophisticated, straightforward and sharper than that of all predecessors – whilst being light and agile.
一見傾心，全新 RR。徹頭徹尾地煥發出新生的第三代 RR。除了前後擋泥板外，哪怕一片整流板也與上一代車型迥然有別。車輛遠超前輩車型，呈現出極致的動感設計，更能洞見精密尖端，視覺衝擊力更為直接，也更加銳化，同時，又不失輕質設計和操作靈敏的特質。
The sporty and low nose, and the slim and high tail characterise the compact silhouette, which promises nimble and precise handling. Well-known RR features, such as the asymmetric side panels and the characteristic split face, enhance this impression: The new RR is a muscular powerhouse on and off the racetrack.
極富運動感的前端，搭配纖細的高車尾，營造出緊湊的車身，並成就了靈敏而精確的操控。聞名遐邇的 RR 特質配置-非對稱側圍板和獨特的分離式前車身 - 等讓車輛氣宇不凡：全新 RR 是一款無論是在賽道，還是在公路上，都能彰顯出澎湃動力的動力型摩託車。
BMW Motorrad is expanding its global racing involvement with innovative projects. The objective is to present our products through motorsports activities and to feed back the experience gained in racing into production development. Our customers active in racing are furthermore perfect ambassadors for our brands, since they are flying the colors of BMW Motorrad on all continents. BMW Motorrad Motorsport is most willing to reimburse their commitment by offering comprehensive support and additional benefits. The offers reach from the Race Track Experience on to the Race Trophy and further on to the HP Race Support.
寶馬摩託車依託旗下的創新項目，愈發積極地參與到全球各項賽車的活動中。旨在通過摩託賽事，來為產品提供拋頭露面的難得契機，並將賽車實況體驗等，反饋到產品日常的研發工作中去。積極投身賽車活動的客戶們也是最好的品牌形象大使，是他們，讓寶馬 摩託車的品牌旗幟飄揚於世界各地。寶馬 摩託車賽車部門將竭誠提供全面的支持和更多利好，包括：賽道體驗、賽事獎品乃至 HP 賽車支持服務。
BMW MOTORRAD RACE TROPHY:As the world’s very first manufacturer, we offer a global racing project with a joint ranking for our private competitors that spans across all continents. The BMW Motorrad pilots all round the globe thus grow into one big family, with the participants collecting points for the BMW Motorrad Race Trophy in a total of 15 championships and 206 racing events held in 19 different countries and on six continents. The winners will ultimately be rewarded with prize money at the end of the season that is certainly worth-while.
寶馬摩託車賽事獎品：作為世界最早的製造廠商，我們提供全球性賽事項目和相應的世界級個人車手的評級標準。寶馬摩託車在世界範圍內已大同為一家，各個成員都可將獲得寶馬 摩託車賽事獎品積分，活動涵蓋了 6 大洲 19 個國家為數 206 項賽事和涉及的 15 個冠軍頭銜。優勝者將在賽季結束時，贏得物所超值的獎金回報。
HP RACE SUPPORT: Refers to the technical support provided for professional racing in the form of a team of experts, which will support the national and international customer teams of BMW Motorrad with abundant expertise. Be it in the heavily embattled Superbike IDM, on the occasion of the FIM Endurance World Championship, the 24 hours of Le Mans or any of the many national Superbike challenges: The HP
Race Support is successfully chasing titles and has secured numerous victories and places on the rostrum for a variety of teams during the past season.
HP 賽車支持服務：由專家團隊提供專業的賽車技術支持，國內或國際的客戶團隊都將汲取到 寶馬 摩託車的豐富專業經驗和知識。在高手如雲的超級摩託車賽事 IDM、FIM 世界拉力錦標賽、24 小時勒芒賽和各項國內超級摩託車賽事中，HP 賽車支持服務多次成功力拔賽道頭銜，並多次捍衛各參賽團隊的名次與獎勵，在過去的賽季中，成績更是斐然。
RACE TRACK EXPERIENCE: This is where all riders – irrespective of racing experience or the brand they ride – may twist the grip on the world’s best racetracks. Whether a test ride of 20 minutes astride a BMW motorcycle or a quick lap with one’s own bike, whether with or without professional coaching – this is where ewcomers as well as experts will fully get their money’s worth.
賽道體驗：無論賽車手經驗的多與寡、所駕馭的摩託車品牌為何，各騎手都有機會騎行飛馳在世界頂級的賽道上。任何騎手都可以騎乘寶馬摩託車進行 20 分鐘的試駕或騎自己的摩託車繞場一周，而且，無論是否帶有專業的教練員 - 這是讓新晉車手和資深騎手都能盡情揮灑的操練場，絕對值得斥巨資全情投入。
NUMBERR ONE.
RR，鋒芒而至，首屈一指！
Dependent on rider and track, the new S 1000 RR will be up to one second quicker than the HP4.
Quite a statement! Since 2012, we have been awaiting a response to our RR, either from Japan or
from Italy. But that has not yet arrived. The engine technology employed by our Japanese competitors is currently not yet on the level of the RR. No one is able to keep up. Suzuki, Yamaha, Honda, and Ducati will presumably launch new models or modifications and upgrades.
根據騎手和賽道成績，全新 S 1000 RR 比 HP4 快了近一秒。著實蔚為壯觀！自 2012 年伊始，我們就對日本或義大利廠商推出的旨在針對 RR 的競爭車型翹首期盼，然而迄今為止，沒有任何產品敢於問世。日本廠商的發動機技術甚至與 RR 不在同一個競技層次上。這是無人可以企及的高度。只是有傳聞說鈴木、山葉、本田和杜卡迪可能會打造新車型或改款車型以及升級產品以同場競技。
The new RR is and will, however, remain THE benchmark. In order to transfer this lead into sales figures, what is primarily required is your technical expertise and commitment. We count on you!
但無論如何，全新 RR當今乃至今後，都將始終保持其行業標杆的地位。能否將這種領先優勢轉化為銷售業績，這完全取決於你們的專業技術能力與責任心。現在一切由你們做主！
EXCITING AND DIFFERENT.
充滿激情的精彩馳騁，非凡騎行體驗，讓車手脫穎而出！