新加坡&香港碩士 根據金融方向職業發展規划走向金光大道

隨著金融市場的不斷完善與金融體系的不斷發展，金融營銷的內容也日益豐富。在激烈的現代金融競爭中，金融營銷發揮了巨大的作用，它有助於提升金融機構的管理水平、開展集約化經營、應對複雜多變的市場環境，可以說，金融營銷是現代金融企業經營中的一項重要管理活動。

01

新加坡國立大學

專業一：MSc in Finance 金融

http://mscfin.nus.edu.sg

課程目的：旨在培養應屆畢業生，以應對當今金融業面臨的監管和機構環境的重大變化。

入學要求：不限專業，但是最好是有相關的金融背景。需要面試

語言要求：雅思要求7分以上，託福Internet-based test要求100分以上

GMAT/GRE要求：不強制需要，但是如果有會有利於申請。GMAT institution code for this programme is DRT-MK-56 (MSc in Finance). Our GRE institution code for this programme is 4642 – NUS Business School MSc Programmes

申請費：100新幣

2020年8月學費參考：S$55,000新幣

2020/2021年8月入學申請時間及各階段參考：

課程設置：

FOUNDATION -AUG-NOV

On Campus (12 MCs)

This first semester on campus provides you with the foundation for the programme:

Introduction to Finance

Financial Modelling

Accounting for Finance Professionals

Statistics and Data Analytics for Finance

CORE JAN-APR

On Campus (16 MCs)

The second semester provides you with the essential knowledge and skills for a career in finance-related sectors:

Applied Corporate Finance

Foundation of Investments

Options and Fixed Income

International Finance and Economics

EXPERIENTIAL LEARNING MAY-JUL

Global (2 MCs)

Through an industry internship or applied projects, you will be able to engage in experiential learning in analysing and solving problems faced by peers in the finance industry.

These industry internships and applied projects will also enable you to acquire a variety of interpersonal and collaboration skills, particularly in understanding the impact of your actions on your colleagues and your companies.

These internships and applied projects are primarily self-sourced.

ELECTIVES AUG-NOV

On Campus (20 MCs)

The ultimate semester on campus provides you with the opportunities to explore areas that attract you in greater depth. You will need to complete five elective modules. Some of the modules* that may be offered include:

Advanced Investment Strategies & Applied Investment Strategies

Technological Disruptions in Finance and Data Analytics

Banks and Non-Traditional Financial Intermediaries

Financial Statement Analysis and Value Investing

Analytical Portfolio Management

Venture Capital and Private Equity

專業二：MSc in Marketing Analytics and Insights 市場營銷分析和洞察力

http://mscmarketing.nus.edu.sg/academics/programme-structure-and-curriculum/

課程目的：旨在利用數字數據的時代，培訓未來的營銷人員，使其處於新興趨勢和未來經濟的最前沿。

入學要求：不限專業。需要面試

語言要求：雅思要求7分以上，託福Internet-based test要求100分以上

GMAT/GRE要求：不強制需要，但是如果有會有利於申請。Our GMAT institution code for this programme is DRT-MK-96 (MSc in Marketing Analytics and Insights). Our GRE institution code for this programme is 4642 – NUS Business School MSc Programmes.

申請費：100新幣

2020年8月學費參考：S$55,000新幣

學制：12-15個月

2020/2021年入學申請時間及各階段參考：

課程設置：

ORIENTATION WEEK

Principles of Marketing

This refresher module is geared towards providing you with the fundamentals of the topic, which will help you transition into the dynamic world of marketing analytics.

This module carries zero (0) MC, and will be conducted as part of our Orientation programme. You are highly encouraged to attend this module if you have not taken similar modules in your undergraduate degree.

CORE MODULES

First Semester: Big Data in Marketing (4 MCs)

First Semester: Digital Marketing (4 MCs)

First Semester: Marketing Research (4 MCs)

Second Semester: Customer Insights (4 MCs)

Second Semester: Market Analytics Communication and Visualisation (4 MCs)

ELECTIVE MODULES

You need to take a total of four elective modules (2 modules in each semester), totaling 16 MCs. The basket of elective modules may include:

Modules offered by the Department of Marketing (e.g. Pricing Analytics; Customer Relationship Management)*

Modules offered by our MSc in Management programme (e.g. Business Analysis and Valuation; Strategy and Big Data)*

PhD modules offered by NUS Business School (e.g. Econometrics; Experimental Design)*

*Modules are subject to change.

EXPERIENTIAL LEARNING

Internship or Marketing Analytics Project (4 MCs)

Through an industry internship or applied project, you will be able to engage in experiential learning in analysing and solving problems faced by peers working in marketing and analytics functions in the various industries. These internships and applied projects will also enable you to acquire a variety of interpersonal and collaboration skills, particularly in understanding the impact of your actions on your colleagues and companies.

These internships and projects are primarily self-sourced.

02

南洋理工大學

專業1：MSc Finance (English and Chinese)

https://nbs.ntu.edu.sg/Programmes/ChinaProgrammes/MScFinance_En/Pages/Home.aspx

課程目的：該計劃的主要特徵之一是了解全球金融市場，重點是亞太地區。南大提供的金融理學碩士課程以英語和中文授課。通過雙語打破障礙，為金融和國際認可的教育奠定了堅實的基礎。金融碩士學位課程旨在為學生提供紮實的金融財務知識和廣闊的國際視野，為金融界培養優秀的雙語專業人才。

入學要求：不限專業，成績優秀。

語言要求：雅思7分，託福100分以上，課程官網沒有具體的定義，僅供參考。

GMAT/GRE要求：需要有良好的GMAT或者GRE成績。

申請費：100新幣

2020年7月學費參考：S$50,800新幣

課程設置：（一年雙語制課程）

CORE MODULES

CORPORATE FINANCE

FINANCIAL ACCOUNTING AND ANALYSIS

INVESTMENTS

DATA SCIENCE FOR DECISION MAKING

MARKET MODULES

GLOBAL ECONOMY

FINANCIAL INSTITUTIONS

CHINA』S FINANCIAL MARKETS AND POLICIES

ADVANCED MODULES

FIXED INCOME SECURITY ANALYSIS

SECURITY ANALYSIS AND VALUATION

DERIVATIVE SECURITIES

ADVANCED CORPORATE FINANCE

ELECTIVES

Students are to complete either the FinTech or Wealth Management Track.

FINTECH

WEALTH MANAGEMENT

專業2：MSc Marketing Science

https://nbs.ntu.edu.sg/Programmes/Graduate/MMS/Pages/Home.aspx

課程目的：利用最新的思維、技術和工具來發展全面的營銷專業知識。該課程提供了營銷基礎知識和消費者見解，以及有關營銷技術的最新知識（人工智慧和營銷機器人技術）使參與者能夠掌握數字時代的營銷活動。

入學要求：不限專業，成績良好。

語言要求：雅思7分，託福100分以上，課程官網沒有具體的定義，僅供參考。

GMAT/GRE要求：不是必須，有最好，會加分。institution codes : GMAT: V24-ZV-91

TOEFL: 9705，GRE ID code is 3802.

申請費：100新幣

學費：S$45,000

2020年7月入學申請截止時間：

Round 1: 31 January 2020

Round 2: 31 March 2020

課程設置：

Core Modules

Strategic Marketing

Branding

Consumer Psychology

Marketing Analytics

Marketing Research

Finance for Marketing Decisions

Consumer Insights Modules

Integrated Marketing Communications

Consumer Neuroscience & Neuromarketing

Ethnography in Practice

Technology Modules

Digital Marketing

New Product Development

AR/ VR, AI and Robotics in Marketing

03

新加坡管理大學

專業1：MSc in Applied Finance

https://business.smu.edu.sg/master-applied-finance/how-to-apply/apply-instructions?utm_source=PGPP&utm_medium=Referral

課程目的：旨在為學生提供前沿的知識和能力，以應對日益複雜的全球市場的挑戰並在這個充滿活力的行業中蓬勃發展。課程設置旨在將金融理論與實踐完美融合，鼓勵學生創造性地思考並獲得大量新概念，知識，分析工具和觀點的基礎，以促進合理的財務決策。

入學要求：不限專業，成績良好，但是有相關專業背景有利於申請。

課程長度：12 months + Internship

語言和GMAT, GRE要求：

GMAT/GRE: 600 and above (with a strong Quantitative Score)

TOEFL: 95 (internet based test)

IELTS: 6.5 and above

送分碼：

GMAT: F8D-7V-27

GRE: 2861 (Department Code: 4102)

TOEFL: 9014 (Department Code: 82)

個人陳述需回答以下問題：

Personal Statement Question:

Tell us, in approximately 300 words and with examples, your motivation in taking up the MAF programme, and your career plans after completing it.

申請費：S$100

2020年7月學費參考：S$43,870

申請方式：在網上遞交申請表格後，需要將材料郵寄給學校

2020/2021年7月入學申請時間參考：1 August 2019 to 15 Jun 2020

課程設置：

TERM 1: 4 CORE MODULES

Financial Statement Analysis 1

Quantitative Methods and Statistics

Corporate Finance

Economic Analysis

TERM 2: 4 CORE MODULES

Fixed Income and Derivative Analysis

Financial Modelling

Equity Analysis and Portfolio Management

Advanced Quantitative and Economic Analysis

TERM 3: 5 CORE MODULES

Financial Statement Analysis 2

Advanced Fixed-Income Analysis

Advanced Equity Analysis

Advanced Derivatives Analysis

Advanced Portfolio Management

TERM 4: CHOOSE 3 ELECTIVE MODULES FROM BELOW

Advanced Corporate Finance

Alternative Investments

Bank Risk Management

Corporate Treasury Management

Fintech Essentials

Global and Asian Financial Markets

Hedge Funds

Investment Advisory and Wealth Management

Monetary Policy in a Global Context

Private Equity and Venture Capital Investing

Structured Products

04

香港大學

專業1：Master of Finance

https://aal.hku.hk/tpg/programme/master-finance

課程目的：金融碩士是一項跨學科計劃，旨在為有志向的個人提供金融理論方面的前沿培訓以及必要的數學，統計和計算機培訓，以使他們能夠在充滿挑戰的本地和全球金融環境中競爭。

入學要求：不限專業，但是面試時可能會問跟金融相關的專業知識，有金融相關背景申請會比較有優勢。

語言要求：雅思7.0, 小項不低於6.5，託福577或90（IBT）

學制：一年制

申請費：300港幣

2020年9月學費：396,000港幣

GMAT,GRE要求：不是必須，有則提供，對申請會加分。GMAT送分code：FS2-WL-65; GRE送分code：2482

2020年9月入學申請截止時間參考：

課程設置：

可以集中在公司財務（CorFin），風險管理（RiskMgt），金融工程（FinEng）或金融技術（FinTech）。需要修讀10門核心課程和2門選修課程。課程眾多，請查看根據連結進去查看課程。

https://aal.hku.hk/tpg/sites/default/files/R72_REGULATIONSYLLABUS1920.pdf

專業2：Master of Science in Marketing

https://aal.hku.hk/tpg/programme/master-science-marketing

課程目的：市場營銷理學碩士課程提供了嚴格而前沿的學習經驗，以增強學生對當今瞬息萬變的經濟環境中最佳營銷策略實踐的理解和考慮。它涵蓋了瞬息萬變的全球環境下香港，中國大陸和亞洲的營銷趨勢，分析框架和策略。MSc（Mktg）計劃由三組模塊組成，包括基礎知識和見解；當前的分析工具；和管理者的綜合框架。

入學要求：不限專業背景

語言要求：雅思6.0各小項不低於5.5；託福550或80（IBT）

2020年9月學費：288,000港幣

學制：一年制

申請費：300港幣

GMAT,GRE要求：不是必須，有則提供，對申請會加分。GMAT送分code：FS2-WL-12; GRE送分code：2482

課程設置：學生總共需要完成十門6學分的課程，其中包括五門核心課程（包括一門基礎課程）和五門選修課程

CORE COURSES

MSMK7001 Strategic Marketing Management (6 credits)

MSMK7002 Consumer Insights (6 credits)

MSMK7003 Applied Marketing Research and Metrics (6 credits)

MSMK7004 Marketing on the Internet (6 credits)

MSMK7005 Business Model Design and Marketing Innovation (Capstone course) (6 credits)

MSMK7011 Service Marketing and Management (6 credits)

MSMK7012 Global Technology and New Product Strategies (6 credits)

MSMK7013 Branding Strategy (6 credits)

MSMK7014 China Marketing (6 credits)

MSMK7015 Advertising and Integrated Marketing Communication (6 credits)

MSMK7016 Global Marketing (6 credits)

MSMK7017 Organizational Leadership (6 credits)

MSMK7018 Selective Topic in Marketing Strategy (6 credits)

MSMK7019 Entrepreneurial Marketing (6 credits)

MSMK7020 International Study Field Trip (6 credits)

MSMK7021 Big Data Consumer Analytics (6 credits)

MSMK7022 Technology Innovations in Retail Banking and Consumer Finance (6 credits)

2020年9月入學申請截止時間參考：

近幾年來， 中國金融市場正在走向國際化，對專業性很強的人才需求迫切。從整體上看，金融行業一直都比較熱門，其職業前景普遍看好。