The new campaign designed for the best, custom made for Gigi Buffon
There’s no better person to represent Magniflex’s Made in Italy than Gianluigi Buffon. Because we’re a brand that has always made quality and care for detail its signature trademark.
And none other than Buffon, the world-famous goalkeeper of the Italian national soccer team, was the star of a full day photo-shoot. Hyper-laps, mini-clip videos, boomerangs, content for social networks, time-lapses, interviews… A day of pure fun where the Italian goalkeeper showed all his loyalty to Magniflex’s mattresses and, more specifically, to MagniStretch, the mattress designed for professional athletes that relaxes the spine and eases muscle tension during the night. A sort of stretching exercise for all those for whom sport is an undoubted lifestyle and mood.
This winning duo celebrates core values such as commitment, respect, pride and a constant ambition to better oneself, values that have allowed Buffon and Magniflex to become genuine style icons and personalities.
The hashtag #OneMillimeterMore was coined for the ad campaign, because every single detail can make all the difference.
Love, passion and care for detail, for a green, white and red striped success!