今日主播袁勇說:
美國感恩節後的第一個星期五被稱為 「黑色星期五」,是美國傳統的促銷節。受疫情影響,往年美國人在「黑五」期間瘋狂搶購的場景今年沒有出現。據統計,今年美國實體零售店到店客流量同比降幅達48%。不過,「黑五」當天,美國在線消費額同比激增21.6%,達90億美元,創歷史最高水平。
美國沃爾瑪公司等零售商今年革新了促銷方式,安排員工疏導客流,給顧客量體溫,在購物流程方面,儘量讓顧客減少挑選環節。
亞馬遜等在線平臺則賺的盆滿缽滿,以至於有分析師稱,亞馬遜最大的挑戰,在於其配送能力能否經受住訂單量陡增的考驗。
此外,亞馬遜也沒有忘記中國大市場。早在11月17日,亞馬遜就在杭州發布了今年「黑五」海外購物節的相關細節,超過3000萬款海外產品被擺上線上貨架,通過跨境電商的方式送到中國消費者手中。
美「黑五」網上銷售額有望達歷史新高
Online Sales On Black Friday Are On Track To Reach A Record High
據外媒報導,Adobe Analytics數據顯示,「黑五」的在線銷售額今年有望創下歷史新高。
Online sales on Black Friday are on track to reach a record high this year, according to preliminary data from Adobe Analytics.
截至上周五晚間,網上銷售額達89億美元至96億美元,較去年增長20%至29%,具體數字取決於深夜購物者數量。
As of late Friday, online sales were on pace to amount to between $8.9 billion and $9.6 billion, an increase of between 20% and 29% from last year, depending on how many shoppers make purchases late into the night.
截至美東時間周五下午4點,近42%的銷售額來自智慧型手機,同比增長7%。
Nearly 42% of sales came from smartphones as of 4 p.m. ET, a 7% increase over last year.
根據Adobe的數據,隨著「黑五」網購激增,美國消費者在假日當天銷售額達每分鐘至少620萬美元。
With the surge in Black Friday online shopping, U.S. consumers will have spent at least $6.2 million per minute on the day of holiday sales, according to Adobe.
Adobe預計,「網絡星期一」將成為史上在線銷售規模最大的日子,在線銷售總額達112億美元到130億美元之間,同比增長19%至38%。
Adobe anticipates that Cyber Monday will become the largest online sales day in history, totaling between $11.2 billion and $13 billion in online sales — a 19% to 38% year over year increase.
Zoom第三財季收入增長預計超過300%
Zoom"s 3Q Revenue Growth Is Expected To Exceed 300%
據外媒報導,Zoom將在今天公布業績,預計該公司銷售增幅將連續第二個季度超過300%。
Zoom is poised to show another monster quarter when it reports results on Monday, with sales growth expected to top 300% for a second straight period.
路孚特調查分析師預計,截至10月的第三季度,Zoom的收入將增長317%,至6.94億美元。
For the third quarter, which ended in October, Zoom is expected to show revenue growth of 317% to $694 million, according to analysts polled by Refinitiv.
報導稱,當人們開始恢復辦公後Zoom的業務將發生什麼變化尚不清楚,但該公司的股票已因疫苗利好消息而被廉價出售。
It’s not clear what happens to Zoom’s business when people start returning to the office, but the company’s stock has sold off on positive vaccine news.
在截至明年1月的當前季度,Zoom的增長預計將保持在288%左右,下一季度預計將為116%。之後,根據分析師的預計,增長將開始急劇放緩。
In the current quarter, which ends in January, Zoom’s growth is projected to stay at a robust 288%, followed by 116% in the next period. Then things start to slow dramatically — into the teens — based on analyst estimates.
沃爾沃金融服務調整亞太地區組織架構
Volvo Financial Services Realigns Asia Pacific Organization
沃爾沃金融服務近日宣布調整其亞太地區組織架構,此次組織架構調整將進一步為沃爾沃集團的品牌業務單元提供支持,並優化決策速度,為沃爾沃客戶提供更高水平的整體服務。
Volvo Financial Services (VFS)announced on recent a reorganization of its Asia Pacific regional organization to provide increased support to the Volvo Group brand organizations, faster decision making and deliver an overall higher level of service to customers.
自2021年1月1日起,當前的沃爾沃金融服務亞太區將調整為沃爾沃金融服務國際區,並納入南非和土耳其市場。
Effective January 1, 2021, VFS』 current Asia Pacific (APAC) region will transition to VFS International and add markets in South Africa and Turkey.
除新增市場外,沃爾沃金融服務國際負責的市場還包括中國、日本、澳大利亞、印度、韓國以及東南亞聯盟市場。
In addition to the newly added markets, the region includes China, Japan, Australia, India, South Korea and South-East Asia Alliance markets.
沃爾沃金融服務國際區的架構調整是沃爾沃金融服務整體改組工作的一部分。沃爾沃金融服務當前的歐洲區組織架構也已經調整為三個新的區域。
The realignment of VFS International is part of a larger VFS reorganization effort. VFS』 current European regional organization has transitioned to include three new regions.
監製/張益勇 主編/王玥審核/閆偉奇
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