聖誕節和新年很快就會到來,現在是時候向你業務中最重要的人(你的客戶)表達你的讚賞和感謝了,發送節日問候就是一種很好的方式。
在商業活動中,沒有什麼比與客戶建立牢固的關係更重要的了,而節日是一年中認可這些重要關係的最好的時機。一個簡單的行為可以為你創造一個終身的忠實客戶,這也使得節日成為與那些全年與你有業務往來的人分享你的感激和祝福的最佳時機。
01 英文商務節日問候的技巧
1. 保持簡短
你可能有一萬件事情想與客戶分享,但要避免讓你的商務節日問候變成為一本小說,讓它簡短而甜蜜。
2. 保持信息的個人化
試著寫一些私人化的內容,這可以鼓勵收件人花點時間來閱讀你的郵件或賀卡。這對於缺少人與人之間互動的在線業務尤其重要。保持你的企業節日卡的個人化,在裡面寫上每個人的名字,並描述出一些具體的內容,而不是那種泛泛的模糊的感謝。
3. 不要過度使用銷售性語言
雖然假期通常可能是你的銷售旺季,而且你也特別希望能從今年早些時候面臨的困境中恢復一些動力,但你的問候郵件或感謝賀卡不應該是你做銷售的地方。不要過度地宣傳你的企業品牌。這是你與客戶真正溝通的機會,不要用銷售性語言濫用這個機會。
通過簡單且真誠地聯繫客戶,你就把你的品牌放在了潛在銷售面前。你的確也是在銷售,但不用把BUY THIS非常直白地說出來。
4. 保持真實
這一點再怎麼強調也不過分:不要試圖偽造同情心,對你的客戶都要真實,這絕對是必須的。
5. 讓對話持續到節日季節之後
把你的節日信息作為一個機會,通過打開進一步對話的渠道,向你的客戶展示你的企業有能力適應不斷變化的環境。讓他們知道你對新的一年的計劃,以及你的公司計劃如何繼續滿足他們不斷變化的需求。
02 商務節日問候的海量例句/素材
由於紅板磚的商務節日問候的例句/素材實在是太多(近80條),請大家自己訪問具體的頁面進行選擇和使用
03 在新冠疫情期間的節日問候例句/素材
鑑於新冠肺炎的持續和經濟變緩的挑戰,你的每一個客戶都受到了這樣或那樣的影響。另外,對於那些在這一年中應對死亡的家庭來說,或者被COVID-19剝奪了他們慣常的節日傳統和聚會的家庭來說,今年的節日非常難熬。
雖然你沒有必要非常深入和具體地表述2020年令人沮喪的細節,因為你發送的仍然是一個節日問候,你的目的是想讓收件人感到快樂,但你也不能對這個衝擊完全閉口不談。
換句話說,對於你的有些客戶來說,這個節日是一個充滿情感、悲傷和失落的時刻。當你送上一個歡快的問候時,收件人知道你根本不理解他們的處境。他們感覺不到被支持、被理解、被關心,他們反而可能會感到受傷,甚至更加孤獨。
如果你知道你的客戶正在經歷某種困難(甚至親人的離世),那麼你可以使用下面這些問候,當然你可以針對不同情況進行改編、組合或個性化:
- Our thanks to you for sticking with us through this difficult year. We couldn’t have done it without you.
- In a year filled with challenges, we’re grateful for your support and wishing you happiness & health in 2021.
- Sending you all our love this Holiday season. We might be apart today, but you’re always in our heart. Take care and stay safe in these uncertain times. We miss you!
- New Year? Yes please! Here’s to better times ahead for us all! Wishing you a very happy Holidays and a safe and healthy 2021.
- This card is packed full of virus-free hugs and kisses just for you! We hope you have a very Happy Holidays despite this lockdown, and that we can see you again soon. Until then, cheers to you from afar for your good health and happiness!
- May the magic of the Holiday season fill your home with joy and peace. Sending lots of love to your family, and looking forward to the day we can see you again. Take care of yourselves and stay safe.
- This holiday season is unlike any other, to cap off a year unlike any other. Throughout this season, and as we move into a new (and hopefully better) year, we wish you moments of peace amid the difficulties, connections with family and friends even if they can’t be in person, the warmth of memories from holidays past, and wonderful glimpses of the joy that still lives under the surface.
- This is sure to be a holiday season of intensely mixed emotions as you miss your dad with tears, remember him with smiles, and mourn that your family can’t all be together. Every emotion is part of grief, especially in times like this, so it’s normal if you sometimes feel like you’re on a roller coaster ride of ups and downs and everything in between. We carry you in our hearts throughout this difficult season and continue to be here for you as you move forward. In the midst of it all, we wish you moments of peace, healing and lightheartedness to sustain you.
- The holidays can seem especially draining this year with all that is going on. It is doubly difficult because we all miss our usual means of support, the comfort of gathering with friends and family. We are here for you through it all. We wish you endurance, strength, health, and as much happiness as these times can allow!
- For you, this season is not all merry and bright as your sister’s life and future hang in the balance. So instead of wishing you happy holidays, I wish you strength to get through this. I wish you restful sleep, at least on occasion. I wish you skilled and communicative doctors and attentive nurses. I wish you wisdom to know what to do. I am right here in your corner, and I will do whatever I can to help.
(來源:紅板磚開發信)
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