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以下歐美電影榜英文介紹

 

Owe

be succeeded, almost certainly, by one of the others present.

Allowing for the fact that some heads of companies were too old to be

eligible, there were three strong candidates. Margot Lloyd-Mason was one.

Margot was conscious of this as she reported early in the proceedings on

the state of CBA.

Speaking precisely, she disclosed that since Globanic Industries'

acquisition of CBA television and radio network and affiliated stations,

strict financial controls had been introduced, budgets pared and

redundant personnel dismissed. As a result, third-quarter profits would

be up twenty-two percent compared with the pre-Globanic year before.

"That's a fair beginning," Theodore Elliott commented, "though we'll

expect even better in future." There were confirming nods from others in

the room.

Margot had dressed carefully today, not wanting to appear too feminine,

yet at the same time not wishing to lose the ad-

The Evening News

345

vantage of her sex. At first she considered wearing a tailored suit, as she

often did in her office at Stonehenge, but decided it was inappropriate in

the semitropics. In the end she chose beige linen slacks and a cotton

sweater in a soft peach shade. The outfit emphasized her well-proportioned

body, a judgment confirmed by lingering glances from some of the men.

Continuing her report, Margot mentioned the recent kidnapping of the

Crawford Sloane family.

The chairman of International Forest Products, a harddriving Oregonian

named DeWitt, injected, "That's too bad and we all hope they catch those

people. Just the same, your network's getting a lot of attention from it."

"So much attention," Margot informed him, "that our National Evening News

ratings have soared from 9.2 to 12.1 within the past five days, which means

an additional six million viewers and puts us strongly in front as number

one. It's also raised the rating of our daily game show, carried by our

five owned and operated stations immediately after the news. And the same

is true of our prime-time shows, especially the Ben Largo Show on Friday

which went from 22.5 to 25.9. The sponsors all around are delighted; as a

result we're pushing hard with next season's advertising."

Someone asked, "Does that spread of good ratings mean most people don't

change channels?" The question reminded Margot that even among this exalted

group there was an inherent fascination with the minutiae of broadcasting.

"Networks know from experience that if viewers tune in to the evening news

the odds are they will stay with that network for the next ninety minutes,

sometimes more. At the same time, others join the audience."

"So it's an ill wind . . . as the old saying goes," the forest products

chief said, smiling.

Margot smiled back. "Since we're here in private I'll agree, though please

don't quote me."

"No one quotes anybody," Theo Elliott said. "Privacy and truth are why we

hold these sessions."

"Speaking of your advertisers, Margot." The voice belonged to Leon Ironwood

of West World Aviation, a tanned, athletic

346

ARTHUR BAILEY

Californian and another of the three contenders to be Elliott's successor.

The company Ironwood headed was a successful defense contractor making

fighter airplanes. "What's the latest on that ongoing problem of video

recording machines? How many households have them anyway?"

"About fifty percent," Margot acknowledged, "and you're right about the

problem. Most of those who record network programs later zip through

commercials without watching, thereby diminishing our advertising

effectiveness."

Ironwood nodded. "Especially since VCR owners represent an affluent

population group. It's how I watch TV."

Someone else added, "And don't forget mute buttons. I use mine whenever

there's a commercial."

"The truth is," Margot said, "the whole VCR and mute problems are like

permanent storm clouds over us, which is why networks have dragged their

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