亞太廣告節獲獎名單公布 | ADFEST 2017 Lotus Awards Winners Announced

2017年亞太廣告節邀請了來自亞太、中東地區20各城市的56名評審，其中也包括來自紐約Droga5廣告公司的首席創意官、本屆廣告節的評審團主席Ted Royer。

The fifty-six Juries invited to judge the Lotus Awards at ADFEST 2017 hail from twenty cities, in Asia Pacific and the Middle East, as well as New York, the home base of Ted Royer, Chief Creative Officer of Droga5 and Grand Jury President of ADFEST 2017.

紐約Droga5首席創意官、2017廣告節的評審團主席Ted Royer | Ted Royer, Chief Creative Officer of Droga5 and Grand Jury President of ADFEST 2017

作為「超8」評審團主席，Ted Royer如是評論今年的申獎作品：「今天我所接觸到的作品無一不是將廣告推倒了一個前所未有的境界，其中的創新性讓我覺得能夠生活在這個時代是一件十分幸福的事情。這些作品的評審過程充滿了趣味性，能夠接觸到許多申獎國的行業洞察，同時又被全世界的同僚所欣賞。」

Heading up the Super Eight Jury Presidents, Ted Royer gave his impression of this year’s entries, 「This year I』ve seen ideas that are going into unchartered territory in a great way, and innovations that I’m really happy exist in the world now. It’s been especially fun judging work that emerges from local insights, yet can be appreciated by people all over the world.」

亞太廣告節全體評審以及「超8」評審團詳情請見ADFEST APP以及官網： www.ADFEST.com

Details of ADFEST Juries and Super Eight Jury Presidents is available on the ADFEST APP and official event website www.ADFEST.com

本屆蓮花獎各大獎項於廣告節第三天最終公布獲獎名單。

The winners of the Interactive, Mobile, Print Craft, Design, Direct, Promo, Press, Outdoor, New Director and Film Craft Lotus were announced at the end of the third day at the twentieth ADFEST, held at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

互動蓮花獎 | INTERACTIVE LOTUS

本屆廣告節上總計204件作品參與到了互動蓮花獎的角逐中，其中4座銅獎、8座銀獎與3座金獎總計15件作品獲獎。互動獎項中未能搬出全場大獎。

互動與手機獎評審團主席，東京電通數碼創意總監兼執行創意總監Yasuharu Sasaki說：「互動廣告已經超越了傳統廣告的意義與界限，為用戶提供了前所未有的體驗和服務。今年我們看到了給孩子的教育軟體，DNA玻璃器皿以及無數不止是為了推銷產品的品牌體驗。不過我們最終還是認為沒有作品能夠獲得全場大獎，我希望以此鼓勵更多創意人，包括新一代年輕創意人讓我們看到她們的想法和作品。」

金蓮花獎被授予以下作品：

東京電通：Life is Electric | Dentsu Inc., Tokyo: 「Life is Electric」

This year there were 204 entries for Interactive Lotus. 15 awards were announced, including 4 Bronze, 8 Silver and 3 Gold. No Grande Lotus was given out for the Interactive category.

Interactive and Mobile Jury President Yasuharu Sasaki, Head of Digital Creative & Executive Creative Director of Dentsu Inc., Tokyo said "Interactive is moving beyond advertising to provide useful experiences and services. This year, we judged educational tools for children, DNA glassware, and a lot of brand experiences that are not just about selling product. We did not award a Grande Lotus in this category, so I would still like to encourage more creatives including junior creative to enter their work next year.」

The three Gold Awards were won by:

Dentsu Inc., Tokyo: Panasonic 「Life is Electric」and the other for Suntory 「DNA Glass」

Leo Burnett Melbourne: Reword brand work, 「Reword」

李奧貝納墨爾本：Reword | Leo Burnett Melbourne: "Reword"

移動蓮花獎 | MOBILE LOTUS

本屆廣告節上總計89件作品參與到了移動蓮花獎的角逐中，其中6座銅獎、7座銀獎與3座金獎1座全場大獎總計15件作品獲獎。

全場大獎被授予東京電通為谷歌公司製作的《Kibo科技360——與谷歌共同探索太空》。

「移動端廣告同樣已經超越了私人的體驗，以適應當今的媒體。」Yasuharu Sasaki說。「我們將全場大獎授予了Kibo科技360這一利用紙板搭建的VR體驗軟體。他能給孩子們帶來如臨空間站般的體驗。這個想法十分科幻，極具啟發性，也能運用到不同的領域中。或許將來某一天這些孩子因此啟發成為了一名科學家或者太空人呢。」

金蓮花獎被授予以下作品：

Colenso BBDO奧克蘭：寶路狗糧《一隻狗的故事》

TBWA\博報堂東京：Lyrical School《手機原生MV》

TBWA\上海：中國聾啞人協會《Signemoji》

KIBO SCIENCE 360東京電通：Kibo科技360——與谷歌共同探索太空 | Dentsu Inc./Dentsu TEC Inc., Tokyo: Kibo Science 360 – A Space Experiment with Google

Mobile Lotus received 89 entries. There were 17 awards given in the category, including 6 Bronze, 7 Silver, 3 Gold and 1 Grande Lotus awards.

The Grande Lotus for Mobile was awarded to work for Google entitled, 『Kibo Science 360 – A Space Experiment with Google』 by Dentsu Inc./Dentsu TEC Inc., Tokyo in the Mobile Game category.

"Mobile is also moving beyond advertising to create experiences that are very personal and private, to suit the medium," said Yasuharu Sasaki.

「We awarded the Grande Lotus to 「Kibo Science 360」, which is a VR experience using a cardboard helmet to give kids the experience of being on a space station. This idea is futuristic, inspirational and it can be extended to a lot of different realms – it may even inspire some children to become scientists or astronauts.」

Gold awards in Mobile were handed out to three agencies:

Colenso BBDO Auckland for Pedigree Dog Food, 「A Dog’s Story」 .

TBWA/Hakuhodo Inc., Tokyo for Lyrical School’s 「Native Mobile Music Video」.

TBWA\Shanghai for China Association of the Deaf 「Signemoji」.

Colenso BBDO奧克蘭《一隻狗的故事》| Colenso BBDO Auckland: "A Dog's Story"

平面製作蓮花獎 | PRINT CRAFT LOTUS

本屆廣告節上總計165件作品參與到了平面製作蓮花獎的角逐中，其中11座銅獎、8座銀獎與2座金獎總計21件作品獲獎。平面製作獎項中未能搬出全場大獎。

2座平面製作金獎全部被博報堂印尼雅加達，和Illusion Co., Ltd.曼谷收入囊中。他們為 Vidisep Providone印尼製作的平面廣告《Liquid Navy Seals》獲得了電腦合成圖像以及最佳電腦合成圖像應用獎項。

「移動端廣告同樣已經超越了私人的體驗，以適應當今的媒體。」Pann Lim，Kinetic的聯合創始人兼創意總監擔任本屆設計與平面製作獎項評審團主席。他說：「就平面來說，我們今年並沒有看到太多突破傳統界限的作品。這些作品的品質都很好，但是就像所有藝術品一樣，這些作品的評判都很主觀——每一位評審都有自己最喜歡的作品。我想強調的是評審時我們所面對的一個多元化的環境，以及所有多元化的作品，這都給了我們在評審時進行的討論增加了寬度。平面不死，今年的作品很好的驗證了這一點——總有更大的空間給平面去展示自己的想法。」

The Print Craft category attracted 165 entries in 2017. 21 awards were given out in total, which included 11 Bronze, 8 Silver and 2 Gold Lotus awards. There was no Grande award in the Print Craft category.

The two Print Craft Gold awards were given to Hakuhodo Indonesia, Jakarta and Illusion Co., Ltd., Bangkok for their work on Vidisep Providone Iodine 「Liquid Navy Seals」, which won in the Computer Generated Imagery and Best Use of Computer Generated Imagery categories.

Jury President for Design Lotus and Print Craft is Pann Lim, Co-Founder and Creative Director of Kinetic, Singapore summarized by saying, 「If we are talking about pushing boundaries in Print, we didn’t see much growth in that area. The craft was there, but as with everything dealing with art, it’s very subjective – everyone on the jury had their own favorites. What I would like to highlight is the diversity of the panel, and the diversity of the work we saw, which gave our discussions great breadth. Print will never be dead, and this year’s winners show there will always be room to express our ideas on paper.」

電通東京與電通名古屋《慢車慢生活：回歸東北》| Tohoku Shinkansen, 「Slow Train, Slow Life/Get Back Tohoku」

設計蓮花獎 | DESIGN LOTUS

本屆廣告節上總計242件作品參與到了設計蓮花獎的角逐中，其中13座銅獎、11座銀獎與4座金獎以及1件全場大獎總計29件作品獲獎。

Pann Lim說：「我們在今年的設計作品中看到了無數的多元化作品，其中有許多在設計方面都別出心裁——儘管我們更看重作品的執行程度而非創意思路。」

最終全場大獎花落CJ WORX曼谷的作品《與眾不同的足球場》——該作品將普通的房頂改造成了一塊與眾不同的足球場。

「評審們一致同意這件作品應該最終獲獎。它不僅突破了創意的邊界，更是表明了一個好的創意可以從何種程度給全社會一個正面的反饋，讓整個世界變的更美好。這個作品不只是創造出了好作品，更是創造出了一個能夠為社區所享用的空間。非常獨特和新奇，我從未見過如此作品。」Lim說。

電通包攬了所有本獎項下的金獎：

電通東京：松下《Life is Electric》；東北新幹線《慢車，慢生活／回歸東北》

電通東京與電通名古屋：名古屋鐵路，京都丹後《Mist-ery Train/Sea Train》

電通北京與電通東京：Instax《Picture Book without Pictures》

PrintCJ WORX曼谷：與眾不同的足球場 | CJ WORX, Bangkok: 『The Unusual Football Field』

Design Lotus received 242 entries. There were 29 awards given in the category, including 4 Gold, 11 Silver 13 Bronze and 1 Grande.

Pann Lim said 「We saw a lot of diversity in the Design category, and a lot of good ideas in the Design Innovation category, although we weren’t just judging ideas but their execution, too.」

The Grande Lotus was presented to 『The Unusual Football Field』 for AP (Thailand) Public Company Limited by CJ WORX, Bangkok in the Exhibitions, Events & Public Environment category – a project that converts rooftops into unusually shaped football fields.

「The jury unanimously honoured this project because it not only pushes the boundaries of creativity but signals that a good idea can change society in a positive way, and it affected change in the community. I know not every project can solve real human issues, but this project is not only creative but creates spaces for the community to play together. It’s very fresh, I』ve never seen anything like it,」 says Lim.

Dentsu had a hand in all four Golds awarded in Design Lotus.

Dentsu Inc., Tokyo, picked up two Golds for Panasonic 「Life is Electric」

Tohoku Shinkansen, 「Slow Train, Slow Life/Get Back Tohoku」 

Dentsu Inc. Tokyo, and Dentsu Meitetsu Communications, Nagoya for 「Mist-ery Train/Sea Train」 work on Kyoto Tango Railway.

Beijing Dentsu Advertising Co., Ltd., Beijing and Dentsu Inc., Tokyo for Instax 「Picture Book without Pictures」

PrintCJ WORX曼谷：與眾不同的足球場 | CJ WORX, Bangkok: 『The Unusual Football Field』

直銷蓮花獎 | DIRECT LOTUS

本屆廣告節上總計256件作品參與到了直銷蓮花獎的角逐中，其中10座銅獎、15座銀獎與8座金獎以及1件全場大獎總計34件作品獲獎。

全場大獎被JWT曼谷為泰國三星電器及泰國盲人協會所做的《觸摸式墨水》拿下。

直銷蓮花獎評審主席，博報堂亞太地區（泰國）首席創意官Woon Hoh評論道：「全場大獎作品展示了科技的另一種更加有趣的用途。這是那種讓人覺得——真希望我在這個作品的團隊中——的作品。」

李奧貝納雪梨《便攜救援隊》| Leo Burnett: "Pocket Patrol"

金蓮花獎被授予以下作品：

Clemenger BBDO惠靈頓：紐西蘭交通局《Hello》

傑爾全球：Seoul for Heat Tech《Heat Tech Window》

Colenso BBDO奧克蘭：Anchor《 X-Ray Casts》

漢威士集團/Red Agency雪梨：Steve Waugh基金會《無人駕駛自行車》

李奧貝納雪梨：三星《便攜救援隊》

麥肯墨爾本：墨爾本大學《墨爾本，一切皆有可能》

BBDO曼谷獲得的兩座直銷金獎包括：

LMG保險道路安全廣告《安全的音樂播放器》

泰國健康促進基金會《吸油餐盤》

Woon Hoh如是總結了他對於今年直銷獎的看法：「我一直關注著亞太廣告節直銷獎項的動態。就個人觀點來說，我認為今年的作品質量要遠超往屆。我們在評定獲獎名單時也遇到了不小的困難。從第一天踏進評審室起我就對此感到非常激動，而在整個評審過程結束後的至今，我依然無法平息。

TOUCHABLE INKJWT曼谷：觸摸式墨水 | JWT Bankok: 'Touchable Ink'

Direct Lotus received 256 entries. There were 34 awards given in this category, including 10 Bronze, 15 Silver and 8 Gold, plus a Grande Lotus award.

The Direct Grande Direct Lotus was awarded to Thai Samsung Electronics/Thai Association for the Blind’s 『Touchable Ink』 by J Walter Thompson, Bangkok in Best Use of Technology category.

Direct & Promo Lotus Jury President, Chief Creative Officer for Hakuhodo Asia Pacific, Bangkok Woon Hoh commented, 「The Grande Lotus winner demonstrated a very interesting use of technology that was used in a most refreshing way – and it’s coming from a big brand. This piece of work stands out, it’s 『I-wish-that-I-had-done-it』 kind of work.」

泰國健康促進基金會《吸油餐盤》| Thai Health Promotion Foundation 「Absorbplate」 

The eight Gold Direct Lotus Awards were handed out to:

Clemenger BBDO Wellington for NZ Transport Agency 「Hello」 

Cheil Worldwide, Seoul for Heat Tech’s 「Heat Tech Window」 

Colenso BBDO Auckland for Anchor 「X-Ray Casts」 

Havas Group/Red Agency, Sydney for Steve Waugh Foundation 「The Riderless Bike」

Leo Burnett Sydney for Samsung 「Pocket Patrol」 

McCann Melbourne for University of Melbourne 「Made Possible by Melbourne」 

BBDO Bangkok picked up two of the Direct Lotus Gold awards for:

LMG Insurance Road Safety Campaign, 「Safe & Sound Music Player」 

Thai Health Promotion Foundation 「Absorbplate」 

Woon Hoh expressed his view of the overall quality of work for the Direct Lotus category, when he summarised, 「I』ve been following ADFEST’s Direct and Promo categories for the past few years. Personally, I think the quality of this year’s entries is a lot higher compared to previous years. We had a hard time selecting winners. I was very excited when I stepped into the room on the first day, and I’m still excited now, after the judging.」

漢威士集團《無人駕駛自行車》| Havas Group "The Riderless Bike"

營銷蓮花獎 | PROMO LOTUS

本屆廣告節上總計248件作品參與到了營銷蓮花獎的角逐中，其中11座銅獎、15座銀獎與6座金獎以及1件全場大獎總計33件作品獲獎。

全場大獎最終被授予雀巢咖啡《雀巢咖啡無人時刻》，該作品由麥肯印度孟買創作。

Woon Hoh評論道：「營銷蓮花獎的全場大獎利用最古老的媒介手段，在進行推廣的同時又顛覆了這一傳統的媒體。雀巢讓所有聽眾在每天凌晨5點這一時段收聽雀巢推出的節目，並說服人們將喝茶的習慣改成喝咖啡。」

麥肯墨爾本憑藉為YMCA維多利亞打造的《YMCA Playnasium》將6座金獎中的2座收入囊中。

其餘本獎項下的金獎作品分別歸於：

麥肯印度孟買：雀巢咖啡無人時刻 | McCann Worldgroup India, Mumbai: 『The Dead Hour by Nescafe'

Promo Lotus received 248 entries. There were 33 awards given in this category, including 11 Bronze, 15 Silver and 6 Gold, plus a Grande Lotus award.

The winner of the Grande Promo Lotus was announced as Nescafe 『The Dead Hour by Nescafe by McCann Worldgroup India, Mumbai.

Woon Hoh commented, 「The Grande Lotus winner in Promo used one of the oldest mediums in the industry and revived it in a most interesting way. Nescafe managed to get the audience to actively participate in the radio program at 5am, a 「dead hour」 of the day, to persuade young people to switch from tea to coffee.」

麥肯墨爾本《墨爾本：創造奇蹟》| McCann Melbourne 「Made Possible by Melbourne」 

McCann Melbourne picked up two of the six Gold Promo Lotus Awards for YMCA Victoria 「YMCA Playnasium」.

The remaining four Golds in the Promo category went to:

Taproot Dentsu, Mumbai for Adidas 「Adidas Odds」 

McCann Sydney/DEC PR Sydney for The Hunger Project Australia 「A Table to End Hunger」 

Leo Burnett Melbourne for Reword 「Reword」 

McCann Melbourne for University of Melbourne 「Made Possible by Melbourne」 

麥肯印度孟買：雀巢咖啡無人時刻 | McCann Worldgroup India, Mumbai: 『The Dead Hour by Nescafe'

媒體蓮花獎 | PRESS LOTUS

本屆廣告節上總計127件作品參與到了營銷蓮花獎的角逐中，其中4座銅獎、2座銀獎與2座金獎總計8件作品獲獎。本獎項未能搬出全場大獎。

戶外與媒體獎項評審團主席，Impact BBDO孟買地區執行創意總監Fadi Yaish說：「我們對於媒體蓮花獎的評判標準不只是作品是否在藝術方面足夠出色，更是需要評判作品是否真的對於品牌營銷與知名度的提升有所幫助。這個獎項是所有亞太廣告節分類中最具爭議也是最有意思的一項。儘管我們未能評出一個全場大獎，但是所有獲獎作品在我眼中仍十分出色。

媒體蓮花獎的金獎獲得者包括：

From 127 entries in the Press category, there were eight Press Lotus trophies awarded including four Bronze, two Silver and two Gold. There was no Grande Lotus given out in this category for ADFEST 2017.

Outdoor & Press Jury President, Fadi Yaish, Regional Executive Creative Director of Impact BBDO, Dubai said 「Our criteria for judging Press Lotus wasn’t just about impressive art direction but also ideas that actually work for the product or brand. This category is still the most fun to judge and the most controversial – we all started out making press campaigns, and there is a lot of pressure on the category: is it moving forward? Overall, although we awarded no Grande Lotus winner, I’m very happy with the Gold, Silver and Bronze winners.」

Gold winners for Press Lotus include:

Impact BBDO, Dubai for Snickers 「Balloons Campaign」 

Ogilvy Group Thailand, Bangkok for World Explorer 「The Battle」 

盛世長城雪梨《陸地巡洋艦應急網絡》| Saatchi & Saatchi, Sydney, Australia for Toyota 「Landcruiser Emergency Network」

戶外蓮花獎 | OUTDOOR LOTUS

本屆廣告節上總計258件作品參與到了營銷蓮花獎的角逐中，其中8座銅獎、9座銀獎與2座金獎以及1件全場大獎，總計20件作品獲獎。

全場大獎被授予TBWA\博報堂東京的作品《Giga自拍》。他們為澳大利亞打造的這個作品脫穎而出。

Fadi Yaish代表評審團介紹該作品時說：「我們非常喜歡Giga自拍所展現出的宏大景象——你可以在澳大利亞的任何地方看到這個作品。他非常持久，既簡單又新奇，充滿震撼。對於最終將全場大獎授予這樣一件作品，我們希望藉此傳遞一則信息：這樣的作品能夠提升整個業界的水平。」

兩座金獎被授予：

「作為一個戶外媒體獎項的評審來說，我們在評審期間所接受的一切大大超乎了我們的獎項。所有評審都參與到了辯論與議程中，最終才得出了我們現在看到的結論。對此我十分自豪。」Yaish說。

GIGA SELFIETBWA\博報堂東京：GIGA自拍 | TBWA\Hakuhodo, Tokyo: 『Giga Selfie』

258 entries were judged in the Outdoor category at ADFEST 2017. There were 20 Outdoor Lotus trophies awarded including 8 Bronze, 9 Silver, 2 Gold and 1 Grande.

The Grande Lotus for Outdoor went to Australia 『s 『Giga Selfie』 by TBWA\Hakuhodo, Tokyo.

Fadi Yaish spoke for the Juries Team when he explained their choice for Grande Lotus, 「We loved the scale of Giga Selfie – it’s a very mobile idea because it can move anywhere around Australia. It’s sustainable, simple, fresh and impactful. It was a big decision awarding the Grande Lotus because we are sending a message to the industry that this idea raises the bar for the category.」

The two Golds were awarded to:

Saatchi & Saatchi, Sydney, Australia for Toyota 「Landcruiser Emergency Network」

CJ WORX, Bangkok for AP (Thailand) Public Company Limited 「The Unusual Football Field」 

「It was overwhelming judging Outdoor as we saw a lot of great work across a cross-section of categories from ambient to guerilla campaigns. As a jury, we had amazing, transparent debates and a clear agenda to make sure the best work rose to the top. I’m very proud of the outcome,」 says Yaish.

新晉導演蓮花獎 | NEW DIRECTOR LOTUS

今年有包括Fabulous Four在內的13支作品參與到新晉導演蓮花獎的競爭中。

FINCH墨爾本、雪梨與奧克蘭的總經理兼監製，影視蓮花獎評審團主席Corey Esse說：「儘管我認為對於製片公司來說參與到這個獎項的評比中對公司與行業有利無害，我們今年收到的作品並不多。對於年輕導演來說，這是一個開拓眼界與市場的地方。這種曝光度對於今年獲獎的年輕導演十分有益。」

最終包括1銀3銅被授予今年的新人導演。銀獎歸於：

There were 13 entries received for New Director Lotus including Fabulous Four this year.

Jury President of Film Craft Lotus & New Director Lotus, Corey Esse, Managing Director and Executive Producer of FINCH, Melbourne, Sydney & Auckland said, 「There weren’t a lot of entries [for New Director Lotus] this year and I think moving forward it would be beneficial for production companies to think about what work they could enter. I think there’s an opportunity to showcase young directors』 work to this entire region. The exposure for the New Directors who are awarded at ADFEST this year is going to be great,」

One Silver and three Bronze New Director Lotus Awards were given out. The Silver award went to:

 《橡皮男孩》| 「Rubber Boy」

影視製作蓮花獎 | FILM CRAFT LOTUS

本屆廣告節上總計287件作品參與到了營銷蓮花獎的角逐中，其中15座銅獎、18座銀獎與4座金獎，總計37件作品獲獎。本獎項未能搬出一個全場大獎。

Corey Esse表示：「我認為亞太廣告節十分特殊，他讓所有亞太地區的作品都有了登上舞臺的機會。評審們在評審過程中也有著十分良好的交流，這對於他們日後的工作說不定也會有益。作為評審你必須要聽一聽那些來自不同文化背景的人們是如何不同看待一件作品的。」

4座金蓮花獎最終被授予：

Clemenger BBDO墨爾本/Finch雪梨：道路事故委員會《結果》

博報堂Kettle/博報堂東京：JMS《Hot Drive》

電通/Dash Co.,Ltd.：Netflix電影命運之劍《亂鬥》

Taproot電通孟買：阿迪達斯《阿迪達斯雙人童話》

博報堂Kettle/博報堂東京《Hot Drive》| Hakuhodo Kettle Inc./Hakuhodo Inc., Tokyo 「Hot Drive」

For the Film Craft Lotus Awards, there were 287 entries, with 37 winners in the category, including 15 Bronze, 18 Silver and 4 Gold Lotus Awards. No Grande Lotus is awarded in the Film Craft category.

Corey Esse states 「I think ADFEST is a very special show in that the regional flavour of the work really comes into play. I think the jury members had good conversations about why something may be relevant in their market, as a judge you have to listen and take on those cultural sensitivities so you then look at the work differently.」

The four Gold Lotus Awards were given to:

Clemenger BBDO Melbourne/Finch Sydney for Transport Accident Commission 「Consequences」 

Hakuhodo Kettle Inc./Hakuhodo Inc., Tokyo for JMS 「Hot Drive」

Dentsu Inc./Dash Co.,Ltd. for Netflix Movie (Sword of Destiny) 「A Quarrel」 

Taproot Dentsu, Mumbai for Adidas 「Adidas A Tale of Two」 

FABULOUS FOUR

所有進入Fabulous Four的劇本必須來自從業不到兩年的導演或者副導演（亞太地區包括澳大利亞，紐西蘭與中東地區）。所有提交的作品必須是出自他們所製作的前7部作品中的一部。

今年Fabulous Four所有提交的作品與腳本都來自於日本東京。

Hat東京的Naoya Yamaguchi最終憑藉《有態度的洋娃娃》獲得了2017年亞太廣告節Fabulous Four的最終大獎。

其餘3位入圍導演分別是：東京Geek Pictures的Kai Oe； 電通 Creative X 的副導演Yoshikaze Kenezawa和 Aoi東京的導演Miyuki Akimoto。

所有腳本和4部短片都會被呈現在2017亞太廣告節的觀眾面前。今年的主題是「20周年精彩紛呈」。

Script entries to Fabulous Four must be from directors or assistant directors with less than two years』 experience based in Asia and the Pacific, including Australia, New Zealand, and Middle East and their submission must be one of their first seven pieces of work.

The Fabulous Four finalists were selected from submitted scripts and are all based in Tokyo this year.

Naoya Yamaguchi from Hat Inc., Tokyo was awarded a Commendation for ADFEST 2017 「The Dolls with Attitude」.

The other three finalists were Kai Oe, Director from Geek Pictures, Tokyo; Yoshikaze Kenezawa, Assistant Director from Dentsu Creative X Inc., Tokyo and Miyuki Akimoto, Director from AOi Pro Inc., Tokyo.

Scripts are judged and four short films are selected to go into production to debut at ADFEST 2017 in front of its delegate audience. This year reflected the theme for ADFEST 2017, 「20 Years of Diversity」.

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