夥伴們記得設置置頂，及時看到更新
看籃球，搞定英語
看完本篇文章
您將提升548字英文閱讀量
完成10個重點知識點學習
在有關球鞋合同的歷史中，阿迪錯失喬丹和科比的故事至今還被講述，而安德瑪拿下庫裡的釜底抽薪，也讓人津津樂道。但屏幕前的你又是否知道，除了詹姆斯和庫裡這樣的巨星籤約的球鞋代言合同外，球員還能籤下哪種類型的球鞋合同？拿到的代言費又有什麼區別呢？今天，我們就「球鞋合同」的問題，給說道說道。
Today’s NBA players are earning tremendous sums of money from their respective teams, but that’s not their onlyrevenuestream. Many players also get asubstantialpaycheck from their sneaker deal .
如今的NBA球員從各自的球隊獲得了豐厚的薪水。但這並不是他們唯一的收入來源。許多球員從他們的球鞋合同中也得到了不菲的收入。
revenue stream : [ rev nju stri m]n. 收入來源;收益流
substantial: [s b st n l]adj.大量的;價值巨大的n.本質;重要材料
In some cases, that’s where players are earning their biggest paycheck.
甚至在某些情況下，球員們往往是從他們的球鞋合同中獲得最大的收益。
There are three tiers:signature deals,cash dealsandmerch deals. Here’s a breakdown of each type of deal:
球鞋合同分為三檔：籤名鞋合同，現金合同和裝備合同。以下是每種合約的具體內容。
1.SIGNATURE DEALS
籤名鞋合同
According to ESPN sneaker expert Nick DePaula, signature dealstypicallypay players a base salary between $5 million and $15 million per year (depending on the player) plus bonuses from a wide variety of incentives.
ESPN運動鞋專家尼克·德·保拉(Nick DePaula)稱，籤名鞋合同通常為玩家每年支付500萬至1500萬美元的基本工資（具體工資取決於球員本身），外加來自各大品牌的獎金。
typically [ t p kli]adv. 通常;一般;典型地;
These players typically get a five-percentroyaltyon all of their footwear and apparel sales (although the percentage is negotiable). When a player has a signature shoe, there’s constant communication with the sneaker company to go over ideas, colorways, samples，etcetera.
這些球員們通常還會在他們所有的鞋類和服裝銷售中獲得百分之五的肖像稅錢，（具體的稅率可以商討變化）。而當球員有了自己的籤名球鞋之後，便會和球鞋公司進行不斷的溝通，討論互相的（關於球鞋設計的）想法或配色，款式等問題。
royalty [ r lti]n 王室成員;版稅
2.CASH DEALS
現金合同
Andrew Wiggins 的PE球鞋
There are roughly 70-to-100 players around the NBA who are on a cash deal. These players canmake anywhere from $200,000to $300,000 per year on the low end and $2 million-to-$3million per year on the high end, per DePaula. They have a base salary, a wide variety ofincentives and a product allowance (that allows them to order gear for free）.
現在在NBA大約有70到100名球員已經籤了現金合同。在低端市場，這些球員可以每年得到二十萬到三十萬左右的收入；而在高端市場，則有兩百至三百萬元的年收入。（同樣據專家尼克·德·保拉所說）這些球員有著基本的工資，各種各樣的獎勵，以及產品津貼。（這讓球員們可以免費訂購他們的裝備）。
incentive [ n s nt vz]n. 激勵;刺激;鼓勵
「The bigger the star, the moreelaboratethe contract and the negotiations are,」 former NBA agent Matt Babcock explained. 「The shoe company will likely demand a lot more from a star player in return for the lucrative contract.
前nba 經紀人 巴布科克則說，球星名氣越大，合同談判就越複雜，我們可能會向球星提出更高的要求，以獲取收益更加豐厚的條款合同。
Elaborate [ l b r t , l b re t]adj. 複雜的;詳盡的;精心製作的; v. 詳盡闡述;詳細描述;詳細制訂;精心製作
For a star (on a signature deal), some common terms that would need to be negotiated are the number of appearances, commercials and offseason tours. For a role player (on a cash deal), it wouldn’t be as elaborate, although there are some similarities like incentives.
對於一個籤署了籤名鞋合同明星來說，他們與球鞋公司需要協商關於活動出場次數、商業廣告和休賽期巡演的事物。而對於一個籤了現金合同的球員來說，（條約，比如激勵機制）雖然有一些相似之處，但相比之下不會這麼詳細。
3.MERCH DEALS
裝備合同
Not only does a merch-deal player get free product to wear during games, these players often get a product allowance as well. They basically getstore creditand can order anything they want online.
籤了裝備合同的球員們不僅可以在遊戲中獲得免費的產品，這些玩家還可以獲得產品補貼。他們基本上都是商店的會員，可以在網上訂購任何他們想要的東西。
store credit退料單；賒帳購貨，店鋪賒銷（美國有些商店會員在商店購買可賒帳）
Most players on a merch deal have a $25,000 product allowance, but that amount is negotiable. Each year, players must spend their allowance by September 30 and the money doesn’t roll over to the following season.
大多數籤下合併交易的球員都有25000美元的產品補貼（但這個數額可以商量的），並且每年的9月30日前球員都必須花掉他們的補貼，因為這筆錢不會轉到下一個賽季。
Every NBA team has a storage room either at theirarenaor facility where they have a bunch of shoes in their team’s colors that brands send them.
同時，品牌運營公司會將一堆nba球隊配色的球鞋送至每一支球隊都會在場地裡設置的儲存室裡。
arena [ ri n ]n. 圓形運動場;圓形劇場;鬥爭場所;
Adidas Dame 5
Some prospects bet on themselves and wait until they take the court to sign a shoe deal. Damian Lillard waited until after he played at the Vegas Summer League to sign his first shoe deal, which was a risky move.
一些球員把賭注壓在自己身上，（賭自己的潛力爆發，未來成功出名）等到球員出名到能在合約籤署中佔主動地位的時候才會籤署球鞋合同。如達米安·利拉德等到他在維加斯夏季聯賽打球後才籤下他的第一份球鞋協議，但這是一次非常冒險的賭博。
However, Lillard was named the co-MVP of the tournament after averaging 26.5 points, 5.3 assists and 4.0 rebounds, and his patience paid off when he inked alucrativerookie deal with adidas.
幸而，（在夏季聯賽中）利拉德以26.5分、5.3次助攻和4.0個籃板的好成績被評為聯賽的雙mvp之一，當他與阿迪達斯籤下一份有豐厚利潤回報的新秀合同時，他的耐心得到了回報。
lucrative[ lu kr t v]adj. 賺大錢的;獲利多的
The biggest difference between rookie deals and veteran deals is that the former is all about projecting a prospect’s upside and marketability (like NBA teams do in the draft) and the latter is about evaluating a proven commodity.
與新秀籤署球鞋合約和已經成名球星籤的最大的區別就在於前者需要評估的是新秀未來的球場和市場潛力（就像NBA球隊在選秀中所做的那樣），而後者需要評估的是已經被評估過的球星（的今後市場潛力等）
veteran [ vet r n]n. 經驗豐富的人;老手;
And unless a top pick develops into a star, they will likely earn less money on their second sneaker contract.
而且，除非高順位新秀能發展成為球星，否則他們在第二份球鞋合同上的收入可能會減少。
對於進入聯盟的球員們來說，在獲得一份球隊提供的工作合同的同時，他們還能擁有一份球鞋合同，只不過這份合同的變數很大。而對於那些頂級球員們而言，一份優厚的球鞋合同能夠更好地幫助他們吸引眼球，獲得屬於自己的品牌效應，並最終走向擁有屬於自己的個人品牌的道路。
Enjoy the Process
感恩，我們在一起，做美好的事物
戰隊成員：Chris、大安、李俊坤
籃球英文堂提醒所有夥伴不要過度恐慌，同時要做好防範，少出門，勤洗手，外出一定戴口罩。
相信政府，相信偉大的中華人民，相信偉大的前線醫療戰士，我們必將打贏這場病毒戰爭。