「The Future is Now」 | 「未來就是現在」

Back in the 1980s, we were wall convinced that flying cars would be the norm within our lifetime – thanks in a large part to 「Back to the Future II」! While other predictions in the movie (video calls, wearable technology, tablets and AI) have actually come true, the cars are still a little ways off. But the 「convenient future」 of technology to make your life better available at your fingertips that we all have been waiting for is now!

早在20世紀80年代，我們就深信飛行汽車將是我們一生中的常態——很大程度上要感謝「回到未來II」這部電影！雖然電影中的其他預測（視頻通話、可穿戴技術、平板電腦和人工智慧）已經實現，但汽車仍有一段距離。但是，讓我們所有人都在期待的、觸手可及的、讓你的生活變得更美好的科技「便利未來」，就在現在！

Client：Baidu  

Agency：F5 Shanghai

Baidu, the number one search engine in China has made huge advances in the battle for artificial intelligence excellence. The Baidu DuerOS 2019 is their largest update and the new features can recognize small facial expressions and hand gestures. Shanghai-based agency F5 shot a series of quirky and humorous short commercials to promote the new update. In one of the films, the AI voice tells a man that, based on previous experiences, his wife will be late, and suggests to a play a video for him while he waits for her. The app can see things like if you are cold in your car or if you leave your kid alone in the car! All of these real-life demonstrations present the abilities of the upgrade with Smart Recommendations, Child Safety and Smart App Recommendation.

中國最大的搜尋引擎百度在人工智慧領域取得了巨大的進步。百度DuerOS 2019是他們最大的更新，新功能可以識別小的面部表情和手勢。總部位於上海的F5廣告公司拍攝了一系列古怪而幽默的短廣告來推廣這款新產品。在其中一部電影中，人工智慧語音告訴一名男子，根據以往的經驗，他的妻子將會遲到，並建議在他等她的時候給他播放一段視頻。這個應用程式可以看到這些信息，如你在車裡覺得冷，或者你把孩子一個人單獨留在車裡，。所有這些真實的演示都展示了智能推薦、兒童安全以及智能應用推薦的升級功能。

DuerOS, the conversational artificial intelligence system, hit 400mil users in July. It is the latest-generation natural language platform and can be integrated into smart speakers, refrigerators, washing machines, set-top boxes and much more. 

對話人工智慧系統DuerOS今年7月的用戶數達到4億。它是最新一代的自然語言平臺，可以集成到智能音箱、冰箱、洗衣機、機頂盒等等。

The notable F5 agency previously collaborated with Baidu and won awards at the One Show Great China Awards 2018, and in 2017 at the Cannes Lions.  Among their other clients are Ikea, Tencent Video, Ant Financial, Apollo, and Starbucks. As the 「first agency that combines technology and storytelling to create a compelling difference for brands」 which seems like the perfect fit for the AI Baidu commercial. 

著名的F5機構此前曾與百度合作，並於2018年獲得中華創意獎和2017年的坎城獅獎上獲獎。他們的其他客戶包括宜家、騰訊視頻、螞蟻金融、阿波羅和星巴克。作為「第一家將技術和故事結合起來，為品牌創造引人注目的差異化機構」，這似乎是人工智慧百度廣告的完美選擇。