H&M released the 2021 Chinese New Year Campaign, inviting shining talents from different fields to shoot the beautiful story about the various emotions connected to getting ready to celebrate the Chinese New Year. Those talents include Lamuyangzi—new fashion icon with sense of humor, Wang Shuang—「Miss Asian Football」, David Yang – singer and Chinese supermodel, Veegee – singer with iconic fashion style and Xiao Jie & his son – the passionate dancer and father.
H&M發布2021中國新年系列廣告大片，邀請多位在各自領域大放異彩的佼佼者：新晉時尚達人辣目洋子、中國女足運動員王霜、華裔超模兼歌手楊英格、sis組合成員Veegee徐若僑、世界街舞冠軍肖傑及其兒子等傾情演繹全新的2021中國新年系列。
This campaign is all about the celebration of 「& differences」, which conveys H&M’s brand DNA in a more creative way with encouraging diversity and inclusion. This campaign consists of various scenes where our talents are getting ready with their mood and looks to celebrate this spectacular season in their different ways, showing how we are all different but now are longing for the same - the Chinese New Year, where people come together for celebration.
全新廣告片以「&不一樣」為主題，跳脫傳統形式講述了H&M的品牌DNA，鼓勵倡導多元化及包容性的暖心力量。廣告故事中，主角們面對來自不同背景、觀念、年齡以及著裝風格的碰撞，堅信每個人都擁有獨特的權利，以「不一樣」的方式自信從容地做自己，且不被他人的期待和看法所左右。儘管我們各不相同，但此刻卻有同樣的期盼 - 和愛的人一起慶祝新年。
but now are longing for the same
2020 has been a tough year for everyone. H&M hopes to encourage all by conveying the positive power of love and inclusion so we can step into 2021 full of hope.
2020年對每個人來說都是艱難的一年，H&M希望通過全新新年系列廣告大片傳遞出愛與包容的積極能量激勵大家共同進步，迎接充滿期待與生機的新年。
H&M 2021 Chinese New Year Collection includes womenswear, menswear, teens and children’s wear, providing fashionable wardrobe for the entire family.This collection was launched on 21st of January, 2021 and was available in 15 selected markets globally.
H&M 2021中國新年系列包括女士系列、男士系列及兒童系列，提供更具時尚感的新年穿搭選擇。該系列於2021年1月21日起在全球15個市場進行發售.