如果說音樂是夜店的靈魂,DJ則是操控靈魂的舵手!氛圍好不好,掌舵人很重要!
If music is the soul of the club, DJ is the steersman of the soul! Atmosphere is good, the person at the helm is very important!
對於夜店而言,在選擇DJ時,除了會考慮他的音樂風格和人氣,還有一個重要參考標準:能否對夜店營業額提升起到正面作用?這個作用就是DJ所謂的商業價值。
For nightclubs, in the selection of DJ, in addition to his music style and popularity will be considered, there is another important reference criteria: whether it can play a positive role in the improvement of the nightclub turnover? And this function is what DJs call commercial value.
不得不說那些在百大DJ排行榜上的藝人更受夜店歡迎及粉絲喜愛,畢竟他們每一個都具有很高的「商業價值」。然而,受疫情影響,去年這些大咖鮮少來華,2020年的派對市場自然成了中國DJ的天下。他們在自家舞臺上大展拳腳,隨之而來的就是各大魚龍混雜的排行榜。
It has to be said that artists who are on the top 100 DJ charts are more popular with clubs and fans, because they have a high "commercial value". However, with few of these big names coming to China last year due to the epidemic, the party market in 2020 will naturally be dominated by Chinese DJs. They perform on their own stage, and a mixed list follows.
2020年12月30日,搜狐網旗下官方音樂帳號《搜狐音樂》公布了一份名為《2020中國最具商業價值DJ排行榜TOP 10》的榜單。該榜單通過統計國內上百位DJ的演出資料、與數百家夜店合作,從而評定出對夜店營業額最有利的十名DJ。中國人民網財經頻道、中國首都網等多個官媒相繼對此進行轉載,榜單的公信度及真實性由此可見。
On December 30, 2020, sohu Music, the official music account of sohu, released a list named "China's Top 10 Most Commercially Valuable DJs in 2020". The list was compiled by hundreds of DJs from across the country, working with hundreds of clubs, to identify the top 10 DJs that contribute the most to the club's business. Many official media such as China People's Daily Online Financial Channel and China Capital Online have reprinted the list, which shows the credibility and authenticity of the list.
NO1:CHACE
營業額增長率59%
他是第一位登上Tomorrowland主舞臺的中國DJ,Yellow Claw 曾經這麼讚揚過Chace,「作詞和演唱都兼備的他,是近幾年最具有才能的人,他就像是 Disclosure 與 The Weeknd 相融合一般」。外媒甚至稱Chace為中國的Justin Bieber。
He is The first Chinese DJ to play on Tomorrowland's main stage. Yellow Claw once praised Chace: "He's The most talented guy in recent years, both as a songwriter and a singer. It's like Disclosure meets The Weeknd." Foreign media even called Chace China's Justin Bieber.
NO2:SANJIN
營業額增長率56%
SANJIN,出道即巔峰,應運而生的電音時代之子。中國有史以來最能徵服市場的DJ!第一次上榜即排名全國第五。2020中國電音商業市場的最大焦點,從電音圈延續到蹦迪圈的破圈王者,現場之王。網易雲歌曲總播放量4000萬+,電臺播放量1261萬+。2020年SANJIN走遍全國各個省市大型演出現場,累積眾多粉絲使其一躍成為HIPHOP與潮流音樂界的頭號明星DJ,全年演出場次高達200+,是當之無愧的巡演之王。Sanjin, the beginning of the peak, came into being the son of the era of electronic sound. The most market-conquering DJ in the history of China! The first time it made the list, it ranked fifth in the country. The biggest focus of China's electric music commercial market in 2020, from the electric sound coil to the continuation of the disco circle broken king, the king of the scene. The total playback volume of netease cloud songs was over 40 million, and the radio playback volume was over 12.61 million.In 2020, Sanjin will travel to various provinces and cities across the country to perform at large venues, accumulating many fans, making him become the number one star DJ in the field of HIPHOP and fashion music. He will perform more than 200 times a year, making him worthy of being the king of the tour.NO3:PANTA.Q
營業額增長率47%
畢業於伯利克裡音樂學院的電音王者。他的《什麼鬼》也是第一首載入伯利克裡史冊的中文歌。登上過「2018福布斯中國30位30歲以下精英榜」。是Ultra Music史上第一個籤約的中國音樂人。
Graduated from the Bethlehem Conservatory of Music, the king of electronic music. His "What Ghost" is also the first Chinese song to be recorded in the annals of Bethlehem. She was listed on the "2018 Forbes China's 30 Under 30 Elite List". He was the first Chinese musician to sign a contract with Ultra Music.NO4:CARTA
營業額增長率42%
第一位入選世界百大DJ的華裔,也是第一位與Spinnin『 Records(S廠)唱片公司籤約的中國華裔DJ,19歲就成為風暴電音節史上最年輕的表演嘉賓。在中國電音界來說,CARTA算是自帶國際開創性話題的焦點人物。身披五星紅旗為中國電音開路,致力於把中國電音帶到新的高度。
The first Chinese DJ to be listed in the world's top 100 DJ, is also the first Chinese DJ signed with Spinnin 'Records (S factory) record company, 19 years old became the youngest performing guest in the history of storm electric music. In the Chinese music industry, Carta is the focus of international groundbreaking topics. Wearing the Five-Starred Red Flag to open the way for the Chinese electronic sound, committed to the Chinese electronic sound to a new height.NO5:Anti—General
營業額增長率36%(live house)
《中國混音大賽》的前五名,《Apophis》被收入《E能量》專輯製作水平高,與法老劉聰等國內Rapper有過合作,是國內最歡迎的男DJ之一。尋求特立獨行製作理念的他,還被《隱秘的角落》聘請為配樂人,其前衛異域的風格獨樹一幟,又被稱為黑暗教主。
Top 5 in China Mixing Competition, Apophis was included in the album "E Energy" with a high level of production, and has cooperated with Pharaoh Liu Cong and other domestic Rapper, and is one of the most popular male DJs in China. He was also hired as the soundtrack for Hidden Corners in search of an unconventional production concept. His avant-garde and exotic style is unique, and he is also known as the Dark Master.NO6:TRACY
營業額增長率32%
抖音粉絲685萬,全網粉絲逾千萬,在流量上是中國當之無愧的第一女DJ。榮獲2019年最佳電子音樂女藝人、2019年亞洲女子百大top10、2020年度最受歡迎女DJ等獎項。
Douyin has 6.85 million fans and more than 10 million followers online, making it the No. 1 female DJ in China in terms of traffic. She has been awarded Best Female Electronic Music Artist of 2019, Top 100 Asian Women of 2019, and Most Popular Female DJ of 2020.NO7:LIZZY
營業額增長率26%
Pyro百大第六,亞洲最受歡迎的女DJ之一。2019年獲得最權威的女子百大 DJANES 中國區第一名,獲得2020年度亞洲音樂盛點的最佳電子音樂製作人及女子百大Djanes第52名。
Pyro # 6, one of the most popular female DJs in Asia. In 2019, she won the first place in the Most Authorized Women's Top 100 Djanes China Region, the Best Electronic Music Producer in the Asian Music Hot Point in 2020 and the 52nd place in the Top 100 Women's Djanes.NO8:RAYRAY
營業額增長率22%
來自中國臺灣,屬於荷蘭天團yellow claw為首的廠牌Barong family。在PYRO百大DJ榜獲得第八名,也是臺灣DJ中的第一名,並與亞洲最大DJ經紀公司Supermodified agency籤約,被評選為2020年度世界排行榜第16和亞洲排行榜第2的女DJ 。
NO9:UNITY
營業額增長率18%
在《即刻電音》中初次登臺,就同時獲得了三位主理人的青睞,2015年與Mixmash Records公司籤約,並籤約國際知名廠牌WAVE,甚至還是bigbang的御用DJ。
NO10:BEAUZ
營業額增長率17%
華裔雙人組合BEAUZ是一位電子樂製作人和DJ二人組,畢業於南加州大學和加州大學伯克利分校。在拉斯維加斯,洛杉磯,舊金山的主要場館都參加過大型演出,包括Exchange LA,The roxy SLS Foxtail等,在spotify上飽受好評。
Chinese duo Beauz is an electronic producer and DJ duo who graduated from the University of Southern California and the University of California, Berkeley. Has played major shows at major venues in Las Vegas, Los Angeles, and San Francisco, including Exchange LA, The Roxy SLS Foxtail, and has been well received on Spotify.該榜單中,名列前四的藝人CHACE、SANJIN、PANTA.Q、CARTA ,他們都是在中國夜店巡演中可以帶動一家夜店收入的頂級嘉賓。這些大咖演出當晚,無論舞池還是卡座幾乎爆滿,各路消費者也會因為嘉賓的到來和諧地「嗨」在一起,火爆程度令人驚嘆。
In this list, the top four artists, Chace, Sanjin, Panta.Q and Carta, are all top guests who can drive the income of a nightclub in the Chinese nightclub tour. On the night of these big stars' performances, both the dance floor and the booth are almost full, and all kinds of consumers will harmoniously "hi" together because of the arrival of guests, and the popularity is amazing.榜單的公開,映射出了中國DJ對國內夜店做出的商業價值貢獻,很有可能成為夜店在選擇DJ時默認的參考標準,很多夜店的舞臺總監或音樂總監或許會開始重視那些對營業額產生了幫助的中國DJ。
The release of the list reflects the contribution of Chinese DJs to the commercial value of domestic nightclubs, and it is likely to become the default reference standard when selecting DJs for nightclubs. Stage directors or music directors of many nightclubs may begin to pay attention to those DJs who have contributed to their turnover.
當然,DJ對夜店營業額的推進程度與城市、時間、宣傳等方面有很大關係,榜單可供參考,千萬別形成依賴。
Of course, DJ on the promotion of nightclub turnover degree and the city, time, publicity and other aspects have a great relationship, the list for reference, do not form a dependence.
除了音樂、DJ,提到夜店,不得不get它的另一個主題:酒精。俗話說無酒不成席,對於夜店而言,則是無酒不成歡。
In addition to music and DJ, when it comes to nightclubs, one has to get it's other theme: alcohol. As the saying goes, no wine, no banquet, for the nightclub, it is no wine, no joy.「歡」,顧名思義歡樂、快樂、起勁。消費者盡情撒歡,夜店才能獲得理想氛圍,吸引更多人氣,進而才談得上提升營業額。
"Huan", as the name implies, joy, happiness and enthusiasm. Consumers enjoy their fun, in order to obtain the ideal atmosphere, attract more popularity, and then talk about the increase in turnover.而想要消費者為氛圍買單,好酒的加持必不可少。哪裡有這樣的「好酒」呢?顏值高、口感好、又有feel的「夜店之王」——阿呱了解一下!
And if consumers want to pay for the atmosphere, the enhancement of good wine is essential. Where is such a "good wine"? The appearance level is high, the taste is good, and has the feel "the king of the night club" -- Agwa know!它暢銷全球42個國家,一度在歐美、日韓颳起綠色風暴。差異化是阿呱能夠俘獲芳心的制勝法寶,喝過阿呱的人對其一致評價是:有特點,夠勁兒!所謂「有特點」指的是其口感,入口即會感受到極具辨識度的複合草本香氣,清爽順滑,回味餘甘;「夠勁兒」說的是酒後人體本能的物理反應:身體發熱、上頭快、下頭也快。
It sells well in 42 countries around the world, and once blew a green storm in Europe, America, Japan and South Korea. Differentiation is a magic weapon to capture her heart, drink a man on its consistent evaluation is: characteristic, strong enough! "Characteristic" refers to the palate, with a very recognisable complex herbaceous aroma on the mouth, refreshing and smooth, with a pleasant aftertaste. "Strong enough" said is drunk human body instinct physical reaction: the body heat, up fast, down fast.如果置身於夜店,喝了阿呱步入舞池,在DJ的引領下,在電音的洗禮中,你會迫不及待想要成為一名dancer,而不管之前是否是個小白。當然,蹦躂幾下後,你又會感到世界如此清晰。就這樣,在迷幻與清醒中自由切換,毫不違和,與一群志同道合的人嗨到天亮,臨走時相約:改天再來!因為在這裡,才能找到情緒的出口,而這也正是夜店希望聽到的答案。
You can't wait to become a dancer when you're in a club and you're on the dance floor with the DJs and the electric sound, no matter what you were before. Of course, after a few jumps, the world becomes clear again. In this way, in psychedelic and sober in free switch, do not disobey, with a group of like-minded people hi to dawn, when facing leave meet: another day to come again! That's where you find the emotional outlet, and that's exactly what the club wants to hear.
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