BPNLab
Design|Fashion|Art
我們都喜歡一些美好的傳奇故事，值得慶幸的是，133號咖啡館已將LADY BAC冷萃咖啡的故事以華麗時尚的設計帶入到人們面前。每個羊皮紙標籤上都有一個故事，講述LADY BAC前往咖啡各個產地並與之互動的故事。充滿異域風情的插圖設計，其中的越南元素散發著金色光芒，這使LADY BAC品牌的咖啡飲用體驗是非凡的。
133咖啡廳使用來自衣索比亞、肯亞、哥倫比亞和大叻（越南的丘陵地區，以咖啡豆聞名）的咖啡豆製作了一系列冷萃產品。他們的目標是將使用來自世界各地的咖啡豆來製作更多口味的冷萃咖啡。
在設計品牌包裝時，KI Saigon希望展現出咖啡豆產地的鮮明個性。同時他們想要用越南人物來代表品牌。
因此，他們想到了LADY BAC這個名字。
他們提出這個名字是有原因的。133咖啡館位於名為「 Co Bac」的街道上。LADY BAC是CO（英語為Lady）和BAC（後者是越南著名自由戰士的名稱）的英文翻譯。
因此，咖啡廳所在的街道以這位著名的越南自由戰士的名稱命名。眾所周知她是個了不起的人物。他們認為這種冷飲向她的精神致敬真是太棒了。
他們重新想像了她的生活，假如她環遊世界生活在世界各地的樣子。冷萃咖啡向她柔和的一面致敬。然後創建了該系列產品，展示了她前往咖啡豆原產地的旅行。
所以，當她去肯亞的時候。她喜歡野生動物。他們向巴克夫人展示了穿著肯亞傳統服裝的樣子，並把她當作朋友。
當她前往哥倫比亞時，他們想像Bac夫人前往金色城市埃爾多拉多，在那裡她被授受為女王。
衣索比亞夫人巴克的靈感來自古代衣索比亞的藥用捲軸，人們把它掛在自己的家中，病人便會自愈。
對於越南大叻的冷萃咖啡，他們展示了著名的大叻花園，以其美麗的自然風光和鮮花而聞名。
每個冷萃咖啡瓶貼都講述了Bac夫人的故事，她的旅行以及冷萃咖啡的風味。
Lady Bac - A Cold Brew That Pays Homage To A Vietnamese Freedom Fighter
We love a good road trip story, and thankfully 133 cafe has brought the story of LADY BAC cold brews to life in gorgeous fashion. Each parchment label tells a story about LADY BAC traveling to and interacting with the various regions from which the cold brews originated. The decidedly Vietnamese elements, like the illustrations contain gold embellishments that make LADY BAC a luxurious coffee-drinking experience.
133 cafe has created a range of cold brew products with coffee beans from Ethiopia, Kenya, Colombia & Dalat (a hilly region in Vietnam known for its coffee beans). Their ambition is to create many more cold brews in the future from beans from all over the world.
In designing the packaging for the brand, KI Saigon wanted to bring out the vivid personalities of the places from where the beans came from. Yet they wanted something truly Vietnamese to represent the brand.
So they came up with the name LADY BAC.
There is a reason they came up with that name. 133 cafe is located in a street called 『Co Bac』. And LADY BAC is the translation of CO (which means Lady in English) & BAC, which is the name of a famous Vietnamese freedom fighter.
So, the street where the cafe is located is named after this well-known Vietnamese freedom fighter. She was known to be a badass. They thought it would be awesome for this cold brew to pay homage to her spirit.
They re-imagined her life if she lived and traveled the world through the packs. The cold brew became a tribute to her softer side. And the series was created showing her traveling to the places where the coffee beans came from.
So, when she went to Kenya. She loved wildlife. They showed Lady Bac in traditional Kenyan attire with cheetahs as her friends.
When she traveled to Colombia, they imagined Lady Bac traveling to the lost golden city of Eldorado and there she is accepted as their queen.
The Ethiopian Lady Bac is inspired out of a medicinal scroll from ancient Ethiopia, which people hung in their homes to heal themselves.
And for the Dalat cold brew, they showed Lady Bac in the famous gardens of Dalat, as it is known for its natural beauty and range of wildflowers.
Each cold brew bottle tells the story of Lady Bac, her travels, and the flavor to expect from the brew.
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