SS21上海時裝周 PREVIEW | YOEYYOU

YOEYYOU，成立於2015年。作為女性時裝品牌，YOEYYOU希望傳達一種「inner peace（內在平和）」的情緒狀態，追求力與美的共行，探索女性柔韌、張弛、篤定的內心力量，通過時裝語言尋跡她們在生活中舒展而千變萬化的輪廓，捕捉其中銳利而深刻的女性光影。

YOEYYOU is founded in 2015. As a leading brand in female apparel, YOEYYOU seeks to express the spirit of inner peace, the coexistence of beauty and power, as well as the tender, wild and assertive femininity. Through the language of fashion, YOEYYOU explores the ever-changingness and flexibility in everyday life of female, and captures their sharp, philosophical core that lies within.

設計師遊悅Yoey YOU，擁有十餘年高端女裝品牌設計經歷，曾與早年的Maison Martin Margiela設計團隊共事。行事風格和設計理念亦深受其影響，為人低調，不喜曝光，善於研究服裝版型、面料以及工藝之間的高度結合。設計上喜好用不拘泥於傳統的時尚表達，追求極致的結構主義與實用主義的至高平衡點。

The designer Yoey YOU has abundant fashion design experience, serving the top brands for more than a decade. She has ever worked with members from early Maison Martin Margiela, thus Yoey『s early working experience in Margiela also influenced her individual style and design philosophy. In her daily life, Yoey is understated and get used to living beyond the spotlights, while in her design works, we could find perfect combination among shape, material and clothing technology. Furthermore, Yoey prefers not to stick to traditional fashion expression and also looks for the best balance of Structuralism and Pragamatism.

FEMINALITY STRENGTH

YOEYYOU \ AW2020

FEMINALITY STRENGTH

MISSING PART OF

\ TOUGHNESS EGO

All that discipline for what？

I just want to be perfect.

ICON

YOEYYOU \ LADIES

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SS2021

YOEYYOU \ INSPIRATION

YOEYYOU SS2021將靈光感知幻化成像，藏匿著浪漫主義的省思，自由無羈的意識，時而悸動時而安謐，若有似無，消失無跡...

SPRING / SUMMER 2021

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