又到周末了，歡迎大家來到【環球明信片】時間。
印度飛速發展，網絡也跟著一起飛~ 尤其是他們的社交類app！
你知道已經火到什麼程度了嗎？
人們已經靠TrulyMadly結婚啦！這是目前在印度最受歡迎的社交app，有木有很高大上的感覺？名字的靈感估計來源於Savage Garden...
這到底是咋整的捏？
今天新的一期【環球明信片】就讓小編帶你去印度開開眼界吧~ （建議先看視頻，再看文稿！英語學習效果翻倍！）
溫馨提示：請在Wifi的環境下觀看視頻，土豪請隨意~
【視頻文稿】
New Delhi is partying hard, both offline and online.
This might look like an ordinary club event, but there's a crucial difference.
All the guests are users of an Indian dating app called TrulyMadly, and they're all hoping to meet someone special.
More than 150 people turned up to this event, called 'Unsingle', dancing to a blend of Bollywood music and Sufi beats.
With more than 700,000 downloads in 10 months, TrulyMadly is India's most popular social dating app.
One of its users is 30-year-old Wyendrila Paul, a project analyst at a software development firm.
"People are modernizing. People are thinking out of the block, so yes. Why not? Why not give it a shot?"
The success of social dating apps might seem surprising in India where arranged marriage is the norm, and marrying outside of your religious or ethnic community is often taboo.
But young people growing up in an era of economic growth and modernization are embracing Western ideas, and are increasingly willing to risk scandal to do so.
The dating app market has exploded in recent years, with more than a dozen companies operating in India and more than a million smartphone users who have downloaded at least one of them.
Sachin Bhatia, 42, co-founder of TrulyMadly, says his app provides an alternative to matrimony websites that have been very popular in India.
"The newer generation, the people we are in touch with, the 18 to 26-year-olds, are certainly not going to go to matrimony sites. So that audience is going to disappear from matrimony sites. And those guys are going to come to social discovery apps for singles, dating apps, like ours."
India's largest matrimonial website, Shaadi.com, has noticed the shift toward dating.
Earlier, it purchased a 25 percent stake in Thrill, another dating app created in India by two American entrepreneurs.
Co-founder Josh Israel, 28, says he packed up and moved to India after seeing the surge in smartphone use, coupled with a large population of young people.
"When we moved here, there was no bars. No one was really going there any night of the week. There was maybe one little location that hipsters and tourists hung out at. If you go there any day of the week right now, two and a half years later, the place is packed. There is 10, 20 bars you can go to and it's crawling with college women, college guys, and everyone just having a good time drinking. I mean, that alone showed us that ok, this is going to happen."
Both Bhatia and Israel say their biggest target is getting women to sign up to their apps.
Developers say succeeding in the social dating market in India means convincing women that their security is being protected.
A host of dating apps now offer safety features to safeguard female users from potential stalkers and fakes.
While each male user profile is up for scrutiny on the app, female users can control who sees their profile as the app only allows guys they have "liked" to view them.
Indian dating apps reject more than a quarter of people who try to log on.
Men can even get rejected for a picture that shows them holding a beer bottle or cigarettes.
"It's safe. They know that if they go out with someone they found on TrulyMadly, in all probability, we have his passport, we have his address, we have access to his LinkedIn account, we have his phone number verified."
While these dating apps extensively target women through marketing and product design, only 35 percent of their users are females.
Aditi Mendiratta, 20, a journalism student at an all-girls' college, says she has been hooked to dating apps ever since she first logged on.
But so far she hasn't been very impressed by the quality of the men on offer.
With her enthusiasm for dating apps, it might seem like Mendiratta is rejecting India's centuries-old traditions governing marriage and social conduct.
"Dating is another thing, but settling down with someone is something totally different. And, even if I have a love marriage, or I meet someone through a dating application, firstly I will have to go against my parents, which I don't think will be that much of a problem, but the point is, what if things don't work out? I will not have anyone to blame for it. But if I get into an arranged marriage, you know, they will be the one setting me up with someone. So even if it does not work out, I can always knock back and say, you know, you did it to me."
Dating app developers are hoping more women will be tempted to sign up to see what's on offer, even if they still decide to leave it up to their parents to choose their Mr Right.
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