BPNLab
Design|Fashion|Art
Ideën從荷蘭現代設計中汲取靈感，採用簡約極簡的風格設計。淡藍主色使產品元素成為關注焦點，簡單明了的設計，傳達了這樣的觀念，即家居產品不需要多餘的裝飾就能變得美觀而吸睛。
Ideën是一個受荷蘭現代風格啟發的品牌，總部設在墨西哥，該品牌生產銷售各種為現代生活設計的商品，並提供智能家居用品。設計師創建了一個醒目而平衡的品牌系統，靈感來自斯堪地那維亞設計，同時使用產品本身作為其傳播的主要元素。為了避免視覺幹擾，選擇了中性的配色，使材質和產品脫穎而出，同時保持了品牌的統一調性。橙與藍的撞色設計和幾何紋理完美地結合在一起，為Ideën品牌包裝展現了有趣而創新的一面。
Ideen Is Effective Minimal Design
The direct and straight-forward design for Ideën captures the simplicity and minimalism of the Dutch companies it takes cues from. The light blue that brings product elements into focus translates well across all brand collateral. It's a simple design that conveys the idea that home goods don't need frills to be beautiful and effective.
Ideën is a Dutch inspired brand based in Mexico that produces and distributes a wide range of commodities designed for modern life, offering smart living products. tbpmx created a sober and steady brand system inspired in Scandinavian design whilst using all different products as main elements for its communication. To avoid visual distractions, a neutral palette was chosen which lets the materials and products speak for themselves, plus they keep the brand from going completely sober. Hints of orange and blue shades play perfectly with the textures and geometric shapes, as they display the fun and innovative side of Ideën in the packaging universe.
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