Chinese New Year is a big deal. It’s a time for taking a well-deserved break from work, stuffing yourself silly with traditional food and having an all-round great time. With billions of people celebrating around the world, it’s no wonder some of the biggest brands out there get in on the action too, and welcome in the Year of the Ox in style. From limited edition sneakers to branded bottles of whiskey, here are some ideas of how to splash your red envelope cash.
數十億人將慶祝春節,有一些大的品牌也參與其中。從限量版運動鞋到威士忌瓶,牛年限定款你值得擁有。
Air Jordan Low CNY
Nike and Air Jordan’s limited edition sneaker drops are a typically stylish affair, with a bold mix of red, black and gold giving them an auspicious vibe. But with just 8500 pairs of the shoes set to be released, you might just need some auspiciousness already if you want to get your hands on them.
AJ牛年限定,紅黑和金色的大膽混搭頗有吉祥意味。僅限8500雙,搶鞋更靠運氣。
Johnnie Walker Blue Label:
Year of the Ox
Johnnie Walker’s blue label bottle gets a CNY makeover to celebrate the Year of the Ox. This special edition includes the turquoise-tinted bottle typical of their blue label whiskey, but adorned with beautiful decoration by Chinese artist Shirley Gong.
Johnnie Walker的藍色標籤瓶改頭換面慶祝牛年。該特別版包括藍綠色威士忌特有的綠松石色瓶,裝飾有中國藝術家Shirley Gong的美麗裝飾。
Adidas
Adidas have released a whole collection of CNY-branded gear, all featuring a detailed horned ox motif. Highlights from the range include partnerships with Arsenal and Manchester United on pre-match training tops, trousers and coats.
Adidas已發布了CNY系列新品,包括賽前訓練上衣,褲子和大衣與阿森納和曼聯的合作款,均帶有角牛圖案。
Lee Kum Kee
It just wouldn’t be Chinese New Year without copious amounts of Chinese food – and that’s where Hong Kong-based sauce master Lee Kum Kee is here to help. They』ve created a cute gift box filled with flavourful goodies to help you on your way with your CNY feast.
春節就是要大吃特吃——香港調料大師李錦記來了。可愛的禮品盒內裝滿了各式調味品。
Lego
Unable to travel to see family this Chinese New Year? Recreate the Spring Festival feast with Lego’s limited edition sets – all the fun of the festival without any of the prying questions from relatives.
這個新年無法團聚?樂高限量版套裝重現春節盛宴——只有快樂,沒有親戚任何尖銳的發問。
Burberry
See in the new year in style with Burberry’s CNY-themed range. The classic Burberry tartan gets a red and yellow twist, with ox faces thrown in for a funky niu look. Best hope those red packets are nicely stuffed if you fancy picking up some of these pieces.
通過Burberry的CNY主題系列,在新的一年中看到自己的風格。經典格子呢染成紅色和黃色,牛頭視覺呈現出時尚外觀。