H&M STUDIO 2018 春夏系列

It's the time of the year…. Prepping for our Studio collection launch! Come take a tour at our showrooms in Greater China. Each season, we invite the most important media to preview the collection and feedback has been great!

又到了一年一度H&M Studio系列上市的時候啦！先來大中華區的服裝陳列室先睹為快吧！和以往一樣，我們邀請了最重要的媒體朋友們來參加預覽活動，並收到了媒體朋友們對本次Studio春夏系列的高度評價！

Shanghai Showroom 上海服裝展示室

Painting elements are docorated in the SH showroom, echoing with the design of the Studio 2018 S/S Collection

現場裝飾著繪畫塗鴉元素，與本次Studio 2018 春夏系列的設計相呼應

Overall set-up

整體展示

Delicate snacks and champagne

現場準備了精美的小食和香檳

PR colleagues were introducing the design and inspirations of Studio 2018 S/S to the guests

公關部同事們正在向媒體們介紹本次Studio 2018 新春系列的產品和設計理念

Mug paining, a fun interaction activity, was set up in the SH Showroom

現場設立了馬克杯塗鴉的互動環節

Guests liked the on-site mugs painting activity very much

媒體朋友們對現場馬克杯塗鴉展現了高度的熱情

Hongkong Showroom 香港服裝展示室

Overall set-up

整體展示

A crane machine was set up in the HK showroom and brought a lot of fun to the guests

現場設立了娃娃機，增加了互動性和趣味性

Group photo of the HK media

香港媒體們的合影

Overall set-up

整體展示

Inspired by the Studio 2018 S/S design, Japanese styled orgami and tatami were set up in the showroom

受Studio 2018 春夏系列的靈感啟發，臺灣服裝陳列室內擺放了充滿日式風格的家具

Inspired by the Studio 2018 S/S design, the catering is also Japanese styled

同樣受Studio 2018 春夏系列的靈感啟發，充滿日式風格的小食

TW media was watching the latest Studio S/S 2018 collection

臺灣媒體正在欣賞最新Studio系列服裝

the H&M Studio S/S 2018 Collection will be available to buy online directly after the show and in selected stores around the world from 1 March.

H&M Studio 2018春夏系列將於北京時間3月1日起登陸H&M網上商店(hm.com)及部分H&M門店。敬請關注！