Lenzing集團宣布以其特殊的非織造成分品牌Veocel推出新型Lenzing Lyocell Fine Skin和Lenzing Lyocell Micro Skin纖維。Lenzing解釋說，在Veocel Beauty系列中引入的纖維具有極高的細度、精緻的柔軟度和半透明性，非常適合美容應用，尤其是面膜。全新的特殊製造系統也已啟動，以增加供應鏈的透明度，並將在最終產品中識別出真正的優質Veocel Lyocell纖維。
可持續美容產品的新型優質纖維選擇
Lenzing公司新一代纖維的推出說明Veocel Beauty品牌有了進一步的發展，該品牌為面膜和美容溼巾等產品提供原材料。該公司稱，Lyocell Fine Skin和Lyocell Micro Skin纖維均比其他Lenzing品牌的表皮纖維細，Lenzing Lyocell Micro Skin纖維是非織造布行業中最好的萊賽爾纖維。這種功能使消費者在皮膚上具有更柔和的觸感和豪華感，從而創造出精緻的感官吸引力。
Skin纖維繫列採用Lenzing專利的Translucency技術，該技術可使纖維在溼態下變得半透明，使其適合各種美容產品，尤其是精緻的面膜。該公司解釋說，使用該技術製成的面膜口罩在注入血清後將變成半透明，從而使消費者能夠滿足自己對面膜半透明、光滑、細膩和舒適的期望。
目前，Lenzing是唯一一家擁有含纖維素纖維的半透明面膜的專利的纖維生產商，從而使它與其他生產商區分開來，具有競爭優勢。
自成立以來，Veocel Beauty擁有一系列環保纖維，通過提供對生態負責，值得信賴和清潔的材料來源，支持行業轉型，為最終消費者提供更多可持續產品。Veocel Beauty的關鍵產品是全部三種Lenzing Lyocell Skin纖維，都是在歐洲的一個綜合生產基地按照嚴格的環境標準生產的。
由精緻的Veocel Lyocell纖維製成的面膜像第二層皮膚一樣緊貼面部，可提供自然順滑舒適的面部護理。水合是面膜使用者的主要關注點，Veocel Lyocell纖維調節液體的吸收和釋放，確保產品的血清均勻分布並保持產品溼潤。
據公司介紹，Veocel Lyocell纖維類型已經過醫學測試，並通過FKT Medicaled Tested –測試了毒素指標。在確保環境清潔和安全的前提下，對纖維的生產也非常謹慎。它們通過了Oeko-Tex的Standard 100認證（附件6，產品類別I），證明不含有害成分，並進一步保證了美容用纖維的清潔度。
如今，在美容領域引入了一種新的特殊製造系統，即使在整個價值鏈中進行加工和轉換步驟之後，也可以毫無疑問地在最終產品中識別Veocel Lyocell纖維。該系統在不影響纖維性能或特性的情況下提高了供應鏈的透明度，並保護製造商免於採購劣質假冒產品。最終消費者也可以放心，他們購買的產品由真正的優質Veocel Lyocell纖維組成。
近年來，隨著消費者對生態意識的增強，整個美容行業生態系統發生著積極變化。人們希望使用不造成汙染、對生態負責的方法，從可信賴的原料和可持續來源製造美容產品。Veocel Beauty旗下的新型纖維類型和特殊製造系統將幫助品牌進一步打開市場，提高供應鏈透明度，並為消費者提供可持續的承諾。
新型纖維的推出已經引起了業界合作夥伴的興趣，例如來自香港的Happy Mask和Watsons，以及來自印度尼西亞的Sensatia Botanicals。通過在面膜產品中使用新型纖維，這些品牌正在展示其Veocel品牌對可持續性的承諾。為了給客戶帶來無縫的購物體驗，Veocel品牌還在其網站上引入了「購買地點」部分，觀眾可以通過單擊直接從合作夥伴處購買Veocel品牌的纖維產品。
自去年發布認證標準以來，該標準規範了Veocel品牌纖維與100％可生物降解材料的混合，公司團隊一直在尋找方法來推動非織造布行業的更大變革。 現在，隨著Lenzing Lyocell Fine Skin和Lenzing Lyocell Micro Skin纖維的推出以及特殊的製造系統，不僅減少了環境足跡，而且重新定義了美容應用中的可持續性標準，使人們生活的星球更加健康。
原文：Veocel Beauty introduces industry’s finest Lyocell Skin fibres
The Lenzing Group has announced the introduction of the new Lenzing Lyocell Fine Skin and Lenzing Lyocell Micro Skin fibres under its specialty nonwoven ingredient brand Veocel. The fibres, introduced under the Veocel Beauty segment, present a premium level of fineness, exquisite softness and translucency, which are ideal for beauty applications, above all for facial sheet masks, Lenzing explains. An all-new special manufacturing system has also been launched to add greater supply chain transparency and will allow genuine premium Veocel Lyocell fibres to be identified in the final product.
New premium fibre options for sustainable beauty products
Lenzing says the launch of the new generation of fibres represent further growth of the Veocel Beauty brand, which supplies raw materials to products such as facial sheet masks and beauty wipes. Both Lyocell Fine Skin and Lyocell Micro Skin fibres are finer than other Lenzing branded skin fibre types, with Lenzing Lyocell Micro Skin fibres being the finest lyocell fibres in the nonwovens industry, according to the company. Such feature gives consumers a more tender touch and luxurious feeling on skin, creating an exquisite sensual appeal, Lenzing adds.
The Skin fibre family features Lenzing’s patented Translucency technology, which allows the fibres to become translucent in wet state, rendering them suitable for a range of beauty products, especially delicate facial sheet masks. Facial sheet masks made using the technology will turn translucent when infused with serum, enabling consumers to pamper themselves with masks that meet their expectations for translucency, smoothness, fineness, and comfort, the company explains.
Currently, Lenzing is the only fibre producer that holds a patent for translucent facial sheet masks containing cellulosic fibers, thereby setting it apart from other producers, offering a competitive advantage, it adds.
「Since establishment, Veocel Beauty holds a range of eco-friendly fibres, supporting the transformation of the industry to provide more sustainable products to end-consumers by offering eco-responsible, trusted and clean sources of materials. All three Lenzing Lyocell Skin fibres, the key offerings of Veocel Beauty, are produced exclusively in an integrated production site in Europe following stringent environmental standards,」 Lenzing says.
「Being close to the face like a 『second skin』, facial sheet masks made of exquisite Veocel Lyocell fibres offer a naturally smooth and comfortable facial treatment. With hydration being a key concern of facial masks users, Veocel Lyocell fibres regulate liquid absorption and release, ensuring that serum of the product is evenly distributed and keeping the product moist.」
According to the company. Veocel Lyocell fibre types are medically tested and certified with the FKT Medically Tested – Tested for Toxins logo. Lenzing says the fibres are also produced with the utmost care under an environmentally responsible production process to ensure they are clean and safe. They are certified according to the Standard 100 by Oeko-Tex, (Annex 6, product class I), demonstrating free from harmful ingredients and further assured the cleanliness of the fibres intended for beauty applications.
「A new special manufacturing system is now introduced in the Beauty segment and will enable Veocel Lyocell fibres to be doubtlessly identified in the final product, even after processing and conversion steps through the value chain. The system improves supply chain transparency without affecting fibre performance or characteristics and protects manufacturers from sourcing inferior counterfeit products. End consumers can also be rest assured that the product they purchase consists of genuine premium Veocel Lyocell fibres,」 Lenzing says.
「We have witnessed positive changes across the beauty industry ecosystem in recent years, as consumers become more eco-conscious. They want beauty products manufactured from trustworthy ingredients and sustainable sources, using eco-responsible processes which do not contribute to pollution. Our new fibre types and special manufacturing system under Veocel Beauty will help to further open up opportunities for brands to enhance supply chain transparency and allowing them to deliver sustainable promises to consumers,」 said Jürgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing AG.
The launch of the new fibre type has already generated interest from industry partners, such as Happy Mask and Watsons from Hong Kong, and Sensatia Botanicals from Indonesia. By using the new fibres in their facial sheet mask products, these brands are showcasing their commitment to sustainability with the Veocel brand, Lenzing adds. To create a seamless shopping experience for customers, the Veocel brand also introduced a 『Where To Buy』 section on its website, allowing viewers to purchase Veocel branded fibre products directly from partners in just one click.
「Following last year’s launch of the certification criteria, which regulates the blending of Veocel branded fibres with 100% biodegradable materials, our team has been identifying ways to drive greater change in the nonwoven industry. Now, with the launch of Lenzing Lyocell Fine Skin and Lenzing Lyocell Micro Skin fibres and the special manufacturing system, we do not only reduce the environmental footprint, but also redefined the standards of sustainability in beauty applications. As we reinforce Veocel’s reputation as a trusted label in the nonwoven industry, we will continue to work closely with industry partners to implement measures that make our planet healthier,」 shared Eizinger.
編校：小軼、小C