Serial returners, people who buy items and then return them, are on the rise, putting already struggling shops under pressure. But why do people do it and how should shops handle them?
「習慣性退貨者」是指那些喜歡購買商品後再退貨的人,目前這類人的數量在不斷增加,給本已舉步維艱的商店帶來了壓力。但是人們為什麼要這樣做,商店又應該如何處理呢?
Harriet Gordon, a recruitment consultant in London, reckons she only keeps around half of the clothes she buys online. She spends about 400 pounds each month, but then returns 200 pounds worth of items.
哈裡特.戈登(Harriet Gordon)是倫敦的一名招聘顧問,她估計自己每個月大概花400英鎊在網上買衣服,但最後會退掉一半的衣物。
Mainly it’s because the clothes don’t fit in the way she expected, but often the colour or fabric disappoint, bearing little relation to the online images.
大多數時候是衣物不合身,或是網購的衣物送來之後才發現品質不如預期,或顏色和網站上的照片差距過大。
You see models wearing things and it looks fantastic on them, she laughs, saying they don’t look the same on her.
「那些衣服穿在模特身上都非常好看,等我真的穿上去就差很多。」
The fact that many of the shops she buys from will collect her returns makes it even easier. Despite working in Covent Garden, which is chock-a-block with shops, the 28-year-old says it’s a lot easier to go online than face the queues and stress of shopping in stores.
事實上,正是這些網上商店為她提供了退貨的便利,才使得她經常退貨。儘管在商店林立的考文特花園工作,但是這位28歲的年輕人說,在網上購物要比在商店裡面排隊購物舒服得多。
It’s a similar story for Hester Grainger. For an upcoming wedding the 41-year-old ordered seven dresses from online retailer Asos. She knew she』d only keep one, but wanted to make sure she got the right one.
41歲的赫絲特.格蘭傑也是一位「退貨姐」,她要去參加一場婚禮,於是在網購平臺「Asos」買了7件洋裝,但她知道最後只會留下1件,其餘6件都要退貨。
When she needed new jeans, she did the same, ordering five pairs while only ever intending to keep one.
買牛仔褲也是這樣,她上網一次買了5條牛仔褲,最後只留下一條最喜歡的。
In total, she estimates she spends between 300 pounds to 400 pounds each month on clothes, but returns so much that her actual spend is around 70 pounds to 80 pounds.
赫絲特大概每個月花300至400英鎊買衣服,但退了大量的貨後她大概只花了70或80英鎊。
I am pretty bad, she laughs. "I spend several hundred pounds on different purchases from different retailers over the course of a month, but I probably return about 80% of what I buy."
「我很會退貨,每個月在不同的商店買不同的東西,但最後可能會退掉大概八成的東西。」