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I know it's kind of late, given that season 3 is already over, but let's be honest, Rick and Morty is pretty awesome. And though the show is already quite popular in China, there are still millions of unfortunate individuals who have yet to see it. So, in order to help my favorite show better crack the China market, I have drafted four awesome proposals for Adult Swim, the show's producer, with tips on how they might go about localizing content. Based on my years of experience with the market and deep understanding of China's cultural nuances, I'm sure it will be a huuuuuuge success.
1.Keep things educational...for the kids
Anyone who has spent more than 10 minutes in China knows that kids are the unquestioned center of every family, and that parents often spend huge bucks on their little emperors' educations. That's why Rick and Morty should leverage this opportunity to become an educational show about space science and fundamental physics. Each episode starts with Morty raising a complex question about the nature of reality, while Dr. Rick Sanchez, the most respected physicist in the multi-verse, works to answer the question through a series of fun experiments. In the end, Morty is able to apply Rick's lessons to his own adventures, so that his mom never has to worry about his studies. So easy! He's also able to use his knowledge to help other people in need, and his red scarf shines brighter every day.
Potential Sponsors: BuBuGao DianDuJi, VIP Kid
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2.Keep the Drama in the Family
Given that female viewers make up the majority of TV audiences in China, it would make sense for the creators of Rick and Morty to adjust accordingly. And lucky for them, I know just what they should do to strike a chord with Chinese audiences. In this new version of the show, Beth and Jerry start off as a happy couple, but soon find their marriage tested by a series of challenges: their son Morty starts to fall behind in school; their daughter starts dating too young; and just when the couple is is about to save enough for an apartment in a good school district, they discover that Beth's father, Rick, has used their entire savings in an illegal pyramid scheme targeting old people. Broke and frustrated, Beth accidentally meets her high school admirer who has now become a millionaire working with block chain (said no one ever). She also finds out that he still has feelings for her but was trapped in an unhappy marriage with her best friend!...Standing at the turning point of her life, which path would Beth take?
Potential Sponsors: XiaoHongShu, SK II
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3.Raise the Red Flag
Think option #2 is too feminine? Don't worry, I've got another approach for the more masculine types. It's no secret that shows featuring the powerful Chinese army fighting overseas get the whole country's dicks hard, but in Rick and Morty's case, we're not just talking about operations overseas - we're talking about taking on the whole fucking multi-verse. Rescuing hostages on Bird World, maintaining stability on Alphabetrium, conducting secret missions on Gazorpazorp...you name it, we make it. Let the red flag fly all over the multi-verse, and make sure the everyone knows CHINA NUMBER ONE.
Potential Sponsors: My love and loyalty.
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4.Extra-Terrestrial Edibles
Well, this is pretty self-explanatory. A Bite of China is definitely not enough for a nation of foodies, so let's make it A Bite of Tasty Aliens.
Potential Sponsors: Old Dry Mother, Master Kang, the Guangdong Provincial Government
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Before I go, I should say that this post was inspired by my good friend Young, who always seems to be wearing the same Rick and Morty t-shirt. He also happens to run a standup comedy club called Stage 42 AND is offering free beer!!!