Technology is to make, people are to create.

很久以前，人們就為尋找一雙翅膀做過無數次思考和探索。比如西方的伊卡洛斯神話和達文西的飛行器、比如中國古代「嫦娥奔月」和魯班的木鵲等。

Long ago, people chased to look for a pair of wings, countless times. There were the myth of lcarus and Leonardo Da Vinci’s flying machine in the west, and 「Chang』e flies to the moon」 and the 「 wooden magpie」 of Luban in ancient Chinese.

從古至今，人類渴望飛行，嚮往著「脫離」地球引力的寧靜與美妙。

It has been longed for flight for the tranquility and beauty of escaped from the gravity, since ancient times.

而如今，滑翔翼的誕生為人類插上了飛翔的翅膀。人們可以在空中遨遊，與山野對話，與白雲握手，身心融入大自然。

But now, the birth of the glider add wings for human to fly. People can roam in the sky, talk with mountains and wild, shake hands with clouds, body and mind totally into nature.

滑翔翼一面是已知的風景，一面是未知的探索。

One side of the glider is the landscape,

the other is unknown waiting to be explored.

觸摸未來

Seize the future

全方位的品牌升級，煥新企業由內而外的生命力和市場張力。

A full rebrand to unlock the heart and soul of a company andempower its audience.

服務內容

Services

市場分析/品牌戰略/標識設計/視覺識別/商業設計

Market analysis insights/ brand strategy/logo design/ visual identity design/promotional design

我們可以飛向新高度

We can soar to new heights.

ARTIGENT是一家充滿激情的機器人研發團隊，致力於運用人工智慧為人們創造更好的生活。當阿泰因團隊找到我們，希望幫助他們一起向世界講述這個品牌故事時，我們毫不猶豫地加入了。這次，我們的任務是：

一個可以承載ARTIGENT視野與實力、高效觸達客戶的全新品牌識別系統。

ARTIGENT is a company full of passion. They’re smart and determined to make people’s lives better. When their team asked us to help them do a better job of telling that story to the world, we were enthused to join forces. The task? An all-new brand identity that communicates the very essence of ARTIGENT’s ability to effectively empower their customers.

我們以飛行為靈感設計了一個新圖標，希望將ARTIGENT的靈活性和先鋒性轉化為一面兼具企業與市場號召力的精神旗幟。最終的效果呈現在靈活且平衡的視覺基礎上，融入了與前標識的微妙聯繫，創造出一種品牌的連貫性。

We used a wing taking flight as inspiration for a new icon. We wanted to translate the fluidity and advancement of ARTIGENT while also creating a rallying banner for the company and their audience. We were pleased with the result. The design is agile, visually balanced and incorporates subtle ties to the previous logo that creates a sense of continuity.

跳脫科技品牌的傳統束縛，將設計構想與行業未來新趨勢相結合，以此傳達公司的前瞻性。同時，將品牌方法論與來自客戶的前沿理念共同將此概念落地。

We combined the design with bold new messaging and the elements work together to communicate the forward-thinking nature of the company. ARTIGENT leads from the front and our brand approach works to support that truth.

契機

THE CHANGE

開啟故事新探索

Uncovering the authentic story.

和往常一樣，我們開啟了廣泛的項目調研，並在過程中洞察了ARTIGENT區別於競爭格局的市場新契機。

We started our process as we always do, with extensive research. This technique unveiled the essence of the brand as well as clear opportunities to differentiate within the competitive landscape.

輻射每個瞬間

Empowering every moment

通過建立品牌戰略和視覺識別系統，展現ARTIGENT帶給客戶的核心價值觀。並在設計中提供了一種視覺語言，將智能、大膽、精力充沛的品牌精神，延展到品牌的每個觸達點。

We created a brand strategy and identity system that speaks to the heart of the value that ARTIGENT brings to its clients everyday. Our design provided a visual language that infused every touchpoint with smart, bold, and empowering visuals — including variable-data printed business cards with useful insights for marketers.

遍布數位化角落

All The Way Through Digital

我們將ARTIGENT品牌形象擴展到企業內部和外部的數字觸點，並將業內優質的實踐成果應用於系統化的UI設計，包括：演示模板、數字銷售單頁、網站指南、品牌功能動畫和社交新媒體等領域。

Our multi-disciplinary team extended the ARTIGENT brand image across internal & external digital touchpoints using industry better practices for all UX/UI design. This included presentation templates, digital sales one-sheets, website styleguide, branded functional animations, and social media.

版權聲明：本設計方案為成都巴迪品牌設計有限責任公司原創，最終所有權歸作者所有。歡迎原文轉發，未經作者授權，不得轉載。如有違反，作者保留依法追究相應法律責任的權利。

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府城大道中段188號時代晶科名苑

中國 成都 高新區