UNICEPTA analyzed COVID-19 related news about 15 companies from 5 industries – IT, Automotive, Aviation, Chemical, Pharmaceutical. The analysis of nearly 5,000 articles published in Chinese print and online media between January 20 and February 19 sheds light on external communication activities. It shows that news about the epidemic can actually be good news for companies. In terms of communications, COVID-19 isn't a disaster, but a chance for company reputation.
In the webinar, Dr. Evelyn Engesser and Dr. Rong Wang explain with which topics companies managed to gain positive media attention, and what led to critical news.