"Home & Family" is always the "headline" during Chinese New Year. The traditional Chinese New Year has been constantly evolving with the development of technology. What remains unchanged is the warm connotation of "home", and what changes is the way we celebrate Chinese New Year.
Working with Ocean Engine, the marketing service brand of ByteDance, UM is seeking to capture the changes on how people celebrate the Spring Festival, by delving into Toutiao’s data, to give you a new perspective of Chinese New Year.