今天讀報讀到了一篇跟"Cyber Monday"有關的文章，類似中國網購「雙十一」節 吧呵呵，特別附錄了百度百科的解釋和報刊原文幫助大家了解國外的網購情況！ 希望大家平時多做報刊文章的精讀，最好每個生詞都查出來記在本子上隨時翻看，我覺得中國學生的英語基礎不好在於閱讀的太少了，現在我自己的英語課堂上都強調讓學生們去增加閱讀量這個是基礎的基礎哦！
Cyber Monday是最近幾年來，隨著網絡購物日漸普及之後，逐漸流行起來的一個名詞。其中的Monday，指的是感恩節假期之後的第一個上班日，禮拜一。因為感恩節都是十一月的第四個禮拜四，很多上班族如果還有假期可以放，多半會選擇把禮拜五也請假，這樣就可以從禮拜四放到禮拜天，為期四天的長假了。至於Cyber，其實指的就是網絡購物的意思。Cyber Monday，就是感恩節假期之後的第一個上班日的網購促銷活動。
網絡購物的興起和便利性越來越高，不少人的購物習慣也隨之改變，與之相對應的，風頭不讓黑五的網絡促銷日 Cyber Monday也越來越受到用戶和商家的重視，有時候促銷力度比黑五有過之而無不及，更類似海外版的「雙11」電商促銷，不過Cyber Monday在國內知名度尚不如黑五那麼高，但隨著加入海淘的人越來越多，火眼金睛的海淘分子一定也曾發現過Cyber Monday巨大的吸引力，不過它在國內還沒有比較正式的名字，Cyber的希臘語原意是舵手的意思，根據什麼值得買網站的屬性，網友亦稱呼它為「剁手星期一」。
Fewer people expected to shop Cyber Monday
Taking advantage of earlier and longer promotions this season, fewer shoppers were in stores or purchasing online over the holiday weekend compared with last year, a trend that's expected to continue into Cyber Monday.
The National Retail Federation expects about 127 million people to shop online Monday, down from about 131 million who planned to shop online last year on Cyber Monday.
NRF CEO Matthew Shay attributes the shift in shopping patterns to the fact that some consumers may feel better about the economy and are less frantic about chasing deals, combined with shoppers recognizing they can get online deals all season long.
Black Friday promotions started a week or more earlier in some cases this year and most major retailers offered Black Friday prices both in stores and online over the weekend. Cyber Monday will last multiple days at retailers including Target, Walmart, Old Navy, Staples, J.C. Penney and Kohl's, all of which started offering deals over the weekend.
The nature of 24/7 online shopping may be decreasing the need to head to stores for deals, some data show. Besides convenience and avoiding crowds, 77% of online shoppers over the holiday weekend said they went to the Web because they found better or comparable deals, according to data from Consumer Electronics Association.
For the remainder of the season, "every day is going to be Black Friday, every minute is going to be Cyber Monday," Shay says. "(Retailers) can't let up for an instant because of the competitive nature of what's happening out there."
IBM Smarter Commerce, which tracks online sales data for retailers, still expects Cyber Monday to be the peak online shopping day of the year. "Retailers are holding back some inventory and working on new promotions to (entice) consumers to continue to shop Monday and throughout the whole week," says Jay Henderson, director of IBM Smarter Commerce.
Online and mobile shopping soared over Thanksgiving and Black Friday and many retailers already broke online records when shoppers started spending on Thanksgiving.
Target said it experienced a more than a 40% increase in online orders and sales on Thanksgiving. Walmart had its highest three-day stretch ever of online traffic and orders from Thanksgiving through Saturday. Overall, Smarter Commerce reported online sales on Thanksgiving were up 14.3% over last year, driven by significant mobile use: smartphones and tablets accounted for more than half of all online traffic Thursday.
That's likely to shift Monday when more people are expected to shop on desktops or laptops while at work, Henderson says.
Walmart hopes it will see more shoppers than last year on Cyber Monday, says Fernando Madeira, CEO of Walmart.com. Cyber Monday was its biggest online shopping day of the year in 2013. This year, it has doubled the number of deals that will be available online, and is offering exclusive promotions on items available for same-day pickup, as well as a round of evening-only deals aimed at people shopping after work.
"We believe we're well positioned to capture the traffic," Madeira says. "We expect more momentum."
Overall, fewer people shopped in stores and online over the holiday weekend, according to NRF. Traffic was down 5.2% from 2013 and total spending was expected to reach $50.9 billion by Sunday, down from $57.4 billion estimated for the same period last year.
"Shoppers have changed the way they view exclusive deals," Shay says. "They have this expectation that it's going to be there all the time."