The year 2018 marks the 40th anniversary of China's reforms and opening up and launches first in history China International Import Expo. The strategy of Belt and Road Initiative that helps Chinese products to "go out" and foreign products to "come in" has entered a new stage.
Subsequently, Chinese Association of Market Development together with the Silk Road Cities Alliance, and Embassies and Consulates of the countries along the Silk Road in China are jointly launching the 2019 Silk Road Brands platform, which will aim at promoting economic and trade exchanges between cities and enterprises along the Silk Road. The press conference is to be held in Beijing on January 24th, 2019.
I. Selected brands shall have access to the following services:
1. Display at the Belt and Road Initiative activities, organized by SRCA and its partners
2. Promotion via "Silk Road Brands" WeChat Platform
3. Gift marketing
4. Media Promotion
5. Foreign products:
Recommendation to enter large wholesale markets in China by the Chinese Association of Market Development;
Recommendation to Chinese supermarkets or online sales channels.
6. Domestic products:
Recommendation to Embassies and Consulates of countries along the Silk Road in China;
Recommendation to the supermarkets or wholesales market in the Philippines, Ukraine and many others;
Recommendation to the purrchase system of the UN.
II. Selection Methods. Products can be recommended by:
1. Chinese Association of Market Development, Silk Road Cities Alliance, and provinces, cities or regions
2. Embassies and Consulates of the countries along the Silk Road
3. Self-recommendation
III. Five criteria for the selection of Silk Road Brands:
1. Quality (according to international quality standards)
2. Awareness (acquired regional, national or international awards)
3. Coverage (countries covered)
4. Sales volume (the number of units sold within a year)
5. Authenticity (intellectual property rights, product patents)
IV. To apply, kindly prepare the following documents:
1. Application Form for 「Silk Road Brands」
2. Business operating license and relevant product certificates
3. Text and photo materials of the 「Silk Road Brands」 Products
V. Application procedure
1. The enterprise shall submit the documents above and send them to a designated email with an official stamp of the company (see Appendix 1 for the Application Form)
2. Group of experts shall evaluate the product according to the five criteria above
3. After the approval, the product shall be granted with the certificate of 「Silk Road Brands」 and promoted publicly
VI. Startup date
We will hold the "Silk Road Brands" launching press conference along with other promotional activities on Jan 24th, 2019. Welcome to contact us!
VII. Contacts
Tel: 010-52078100
Mob: 15510027616 (Mrs. Ning, Ch), 13661319650 (Mr. Song, Ch), 17070061165 (Ms. Polina, En)
E-mail: silkroad@srca-info.com
Silk Road Cities Alliance
China Commodity Trade Market Development Committee, Chinese Association of Market Development
January 10, 2019