Imported Beer's Counterattack in Chinese Market

2021-02-25 INTERWINE科通名酒展

2020 Interwine 展會預告

The outbreak of the COVID-19 in 2020 has caused a serious impact on the global wine industry. As the most influential exhibition in the imported wine industry in China, Interwine has attracted high attention from domestic and foreign exhibitors. We want to provide a platform for importers and distributors to better understand the trends in the industry. To this end, Interwine has launched Interwine Studio Online Forum, working with domestic and foreign wine professionals to discuss the status, opportunities and challenges of the imported wine industry.

 

In the seventh session, we are honored to invite ZHAO Pengfei, vice general manager of Imported Beer Management Center, COFCO W&W International Co., Ltd.; YE Haixia, Chairman of Wenzhou Qimeng Trading; Wang Tao, Marketing Director of Enzhipu (Xiamen) Import and Export Company; and WANG Dong, vice president of Beijing Just Business&Trading Co.,Ltd to participate in our live broadcast.

 

Undoubtedly, 2020 will be a challenging year for the global alcohol industry. So, how can imported beer brakes through in the pandemic? How do mid- to high-end products dominate the low-price viciously competitive market? What are the promotion and sales strategies for Craft beer in Chinese market?

 

The seventh session of Interwine Studio will focus on the theme of "Imported Beer In The Chinese Market - Opportunities and Challenges", to discuss the new trend of imported beer in 2020.

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