之前Toy巡演的消息讓不少朋友著實激動了一把，但你們以為大招只有一個嗎？那你就Too simple, naive了。現在正式公布2017大招第二彈：The Royal Concept也要來了！相信此時此刻有人的反應是「這誰啊」，沒關係，聽完這首歌，估計你們的反應就變成「我靠這歌兒啊」
"The Royal Concept" are coming for the first time! The Swedish indie pop icon has proved themselves in Europe, North America, and many Asia Countries and now it's time to conquer China. What? You've never heard of this name? That's alright. Listen to this song, and I'm sure you'll recongnize it.
作為瑞典當紅的電子流行樂隊，The Royal Concept 2010年成立於斯德哥爾摩，原名The Concept，成員包括主唱兼吉他手David Larson，主音吉他手Filip Bekic，貝斯手Magnus Robert和鼓手Frans Povel。他們如沐春光的氣質、動感的搖擺節奏和滿溢的青春活力使樂隊從瑞典的現場演出中脫穎而出，在2011年夏天的愛與和平音樂節上轟動全場。
First attracting world-wide attention with aself-produced hit "D-D-Dance" -- which introduced their Phoenix-likemix of sunny pop and electronic elements -- Stockholm's indie dance-rockers the Royal Concept (originally billed as The Concept) feature vocalist/guitarist David Larson, guitarist Filip Bekic, bassist Magnus Robert, and drummer Frans Povel. Their sun-soaked flavor, upbeat swing, and uncontainable energy made an impression on the Swedish live music scene, peaking in the summer of 2011 at the Peace & Love festival, after getting support from the Swedish national radio channel P3.
2012年，樂隊正式更名為The Royal Concept，與Lava唱片籤約並於六月推出了同名專輯。同時發行了兩支單曲《Worldon Fire》和《Naked and Dumb》，並成為了秋季The Wombats美國巡演的嘉賓樂隊。單曲《Goldrushed》收錄於FIFA 13原聲帶和雲斯頓賽車：內線（同時收錄"In The End"）。單曲《World on Fire》收錄於MLB 13: The Show原聲帶。
Early in 2012, the band changed its name to TheRoyal Concept, signing to Lava Records and releasing their self-titled EP inJune. They also released their tracks <World on Fire> and <Nakedand Dumb>, followed by a fall tour in the US opening for The Wombats.Their single <Goldrushed> was included in the soundtrack of FIFA 13, and also in NASCAR The Game: Inside Line (along with "In The End"),while "World on Fire" was featured on the soundtrack of MLB 13: The Show.
2013年，樂隊發行了單曲《On Our Way》並公布首張專輯標題《Goldrushed》，隨後進行了北美巡演。《On Our Way》收錄於EA Sports的遊戲FIFA 14中，是玩家們最喜愛的歌曲之一。美劇歡樂合唱團Glee也於第五季"The End of Twerk"一集中翻唱了這首歌曲，還出現在MTV劇集Big Tips Texas, Generation Cryo和Catfish:The TV Show中。
In 2013, the band released the single <On Our Way>, and announced the title of their debut album, Goldrushed, followedby a tour around North America. "On Our Way" is one of the songsfeatured in EA Sports's football game FIFA 14, and has been one of the players' most favorite songs. It was also covered by the cast of Glee in the Season 5 episode "The End of Twerk" and was also used several episodes of MTVseries Big Tips Texas, Generation Cryo and Catfish: The TV Show.
2015年，樂隊攜製作人Tony Hoffer（曾參與M83,the Kooks和Depeche Mode等樂隊製作）發行EP《the Smile》。這張EP見證了樂隊向華麗風格轉變的軌跡。時過境遷，樂隊成員經歷了2年的巡演，歐洲、北美、亞洲各地都擁有大量忠實粉絲。目前樂隊最新EP已經進入最後的衝刺階段預計將於夏天正式發行，此次中國巡演不出意外將是The Royal Concept新一輪全球巡演的第一站，同時也是樂隊第一次來到中國大陸。請各位密切關注，我們將在第一時間公布開票連結。下邊是此次巡演的具體日程，也歡迎各地希望暖場的本地樂隊聯繫我們。
Produced by Tony Hoffer (who previously worked with acts such as M83, the Kooks, and Depeche Mode) and released in 2015, the <Smile> EP saw the group take a glam-inspired change of direction. This time around, the boys used their two years on the road to infuse that live experience into the new songs. For 2017, the band has been working on their newest EP which is expected to be released this summer. China will most likely to be the first destination of the new EP tour, and this is the schedule for the mainland:
8.25 深圳/Shenzhen B10 Live
8.26 廣州/Guangzhou Tu凸空間/T:Union
8.27 成都/Chengdu 小酒店空間/LittleBar Space
8.29 武漢/Wuhan VOX
8.31 北京/Beijing 愚公移山/Yugong Yishan
9.1 上海/Shanghai MAO
9.2/3 舟山/Zhoushan 東海音樂節/Donghi Music Festival
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