2020年是深圳經濟特區建立40周年，也是「十三五」收官之年。2021年是中國共產黨成立100周年，也是「十四五」開局之年。
為全面建設數字龍華，加速建成中軸新城，高標準打造深圳都市核心區，中共深圳市龍華區委宣傳部聯合深圳市平面設計協會（SGDA）面向全球徵集深圳市龍華區LOGO標誌。進一步加強龍華區公共關係，提升新時代新城區公共形象，打造龍華國際化IP，塑造具有全球辨識度的龍華標識形象體系。
The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone and also it is the closing year of the 13th Five-Year Plan. The year 2021 is the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan. In order to build digital Longhua in an all-round way, accelerate the completion of the central axis new city, and develop the core area of Shenzhen city with high standards, the Publicity Department of the CPC Shenzhen Longhua District Committee and the Shenzhen Graphic Design Association (SGDA) open call for the LOGO design of Longhua District globally. This is expected to further enhance Longhua District’s public relations, upgrade the public image of the new urban area in the new era, create an international intellectual property for Longhua, and shape a globally recognizable visual identity system for Longhua District.
龍華區地處深圳市地理中心和粵港澳大灣區城市發展中軸，2011年成立龍華新區，2017年掛牌成立龍華行政區。毗鄰「六區一市」，區位優越；三面環山、一水潤城，擁有2個A級景區。人文底蘊深厚，客家文化、紅色文化、時尚文化交匯，高科技與新興產業創新資源加速聚集，是深圳的產業大區。龍華區擁有深圳北站這一大灣區特大型綜合交通樞紐，直達香港西九龍僅需15分鐘，與香港、廣州形成「半小時生活圈」，與武漢、廈門形成「4小時生活圈」。
數字時代，距離、速度、時間等觀念被加速顛覆，功能區的劃分和形成以及資源配置方式也正被重塑。數字賦能、創新引領，在透析城市化、經濟規律和理解未來產業發展上，發揮城市資源稟賦、區位條件等要素潛能，推動著下一階段的城市化發展。龍華區將搶抓「雙區」建設和綜合改革試點重大歷史機遇疊加的「化學效應」「乘數效應」，在率先實現社會主義現代化新徵程中走在最前列！
「十四五」時期，是開啟新徵程的第一個五年，更是龍華打造都市中軸核心區，實現美麗蝶變的關鍵五年。龍華整合城市產業資源，打造產值萬億的數字經濟圈，全域打造深圳中央活力區，打造縱貫南北的創新、生態、智造都市走廊，構建「一圈一區三廊」區域發展格局藍圖，建成大灣區現代化國際化創新型中軸新城，全面建設「三位一體」數字龍華，發展數字經濟，建設數字城區，推行數字治理。
站在新起點構建城市體系，在雙循環過程中實現新的發展格局，構築城市未來發展戰略新優勢，催動城市自身聚集和輻射能力的不斷增強，實現城市的迭代進遷。龍華在核心之城、創新之城、生態之城、幸福之城、奮鬥之城的底色之上，塑造國內一流、國際知名的中心城區公共形象，邀您一起創意創新！
Longhua District is located in the geographical center of Shenzhen city and the central axis of urban development of Guangdong-Hong Kong-Macao Greater Bay Area. Longhua New District was established in 2011, and then upgraded and renamed as Longhua Administrative District in 2017. It enjoys a superior geographical location: has two A-class scenic spots, being adjacent to 「six districts and one city」 and ringed on three sides by mountains and one lake on one side. Longhua has a deep cultural heritage, with the intersection of Hakka culture, red culture and fashion culture. Also, Longhua is a major industrial district in Shenzhen, gathering high-tech and emerging start-ups and resources. Longhua District is home to Shenzhen North Railway Station, the mega integrated transportation hub in the Greater Bay Area, from where it only takes 15 minutes to West Kowloon, Hong Kong. With that, Longhua District has a 「Half-hour Living Circle」 with Hong Kong and Guangzhou city, and a 「4-hour Living Circle」 with Wuhan city and Xiamen city.
In the digital era, concepts of distance, speed and time are being disrupted, and the division and formation of functional areas and the way of resource allocation are also being reshaped. Digitization empowers economic development and innovation is leading the era. When analyzing the urbanization and economic laws as well as understanding the future industrial development, Longhua District has given full play to the potential of resources endowment and location conditions of cities, promoting the next stage of urbanization development. Longhua District will seize the "chemical effect" and "multiplier effect" superimposed by the major historical opportunities of "double zone" construction and comprehensive reform pilot, and take the lead in the new journey of socialist modernization!
The first five years of the 「14th Five-Year Plan」 are critical five years for Longhua to build the core area of the urban axis and to transform. During the coming five years, Longhua District will be committed to integrating the city’s industrial resources, building a digital economic circle with an output of trillions of yuan, creating a central vitality zone in Shenzhen, becoming a north-south corridor of innovation, ecology and intellectual manufacturing, and building a blueprint of regional development pattern of 「One Circle, One District and Three Corridors」. In addition, Longhua District will focus on building a modern, international and innovative central axis new city in the Greater Bay Area, develop digital Longhua to achieve the 「Three-sphere Integrated Plan」, develop the digital economy, build it into a digital city, implement the digital governance.
Longhua District will stand on a new starting point to build the city system, realize a new development pattern in the process of dual circulation, and construct new strategic advantages for the future development of the city, thereby catalyzing the continuous enhancement of the city’s gathering and radiation capacities and realizing the iterative change of the city. Furthermore, on top of the core city, the city of innovation, the city of ecology, the city of happiness and the city of industriousness, Longhua will shape the public image of the domestic first-class and internationally renowned central city. Longhua District invites you to unlock creativity and innovation together!
全球徵集
深圳市龍華區LOGO標誌設計
Global Solicitation on Logo of Longhua District，Shenzhen
✨大獎（1名）✨
獎金¥150000元+獲獎證書
(*主辦方將優先採用為深圳市龍華區LOGO形象標誌。)
優勝獎（5名）
獎金￥10000元+獲獎證書
網絡人氣獎（1名）
獎金￥5000元+獲獎證書
註：以上獎金均為稅前金額，獲獎者應自行按照相關國家（包括但不限於中華人民共和國）及相關地區的法律規定納稅。
1 Grand Prize Winner：Bonus ¥150,000 + Award Certificate (*and the priority of being adopted as the logo of Longhua District, Shenzhen)
5 Outstanding Winners：Bonus ¥10,000 + Award Certificate
1 Network Popularity Award Winner：Bonus ¥5,000 + Award Certificate
(Note：The above bonuses are all pre-tax amounts. Winners shall pay taxes in accordance with the laws of the relevant countries [including but not limited to the People’s Republic of China] and related regions).
面向全球設計師、設計團體、設計機構、設計院校師生，所有對藝術、設計、創意熱愛，支持本次全球徵集活動的個人、團隊和機構均可參加。
Global designers, designer groups, design institutions, teachers and students at design schools and academies, as well as individuals, teams and institutions that love art, design and creativity are eligible to submit logo designs.
截止時間⏰
2021年3月31日（北京時間）
(*此截止時間為郵件送達時間，逾期將不具備應徵資格。)
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評審時間：2021年4月15日（暫定）
網絡評選：2021年4月22日—28日（暫定）
Deadline: March 31, 2021 (Beijing time)⏰
(*This deadline is for mail delivery. Late applicants will not be eligible.)
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Review Date: April 15, 2021 (tentative)
Internet Selection: April 22 - 28, 2021 (tentative)
主辦單位：中共深圳市龍華區委宣傳部
承辦單位：深圳市平面設計協會
支持單位：香港設計中心 / 香港設計師協會 / 澳門設計中心 / 澳門設計師協會 / 深圳市室內設計師協會 / 深圳市設計與藝術聯盟 / 深圳市室內建築設計行業協會 / 深圳市公共藝術中心
支持院校：中央美術學院設計學院 / 中國美術學院設計藝術學院 / 清華大學美術學院視覺傳達設計系 / 廣州美術學院視覺藝術設計學院 / 四川美術學院設計藝術學院 / 澳門科技大學人文藝術學院 / 同濟大學設計創意學院 / 深圳大學藝術設計學院 / 深圳職業技術學院藝術設計學院
支持媒體：視覺中國 / 站酷ZCOOL / 古田路9號 / Design 360° / A963設計網 / 陸俊毅_設計現場 / 設計驅動DND
Sponsor: Publicity Department of CPC Shenzhen Longhua District Committee
Organizer: Shenzhen Graphic Design Association
Supporting Entities: Hong Kong Design Center, Hong Kong Designers Association, Macau Design Center, Macau Designers Association, Shenzhen Association of Interior Designers, Shenzhen Art & Design Alliance,Shenzhen Institute of Interior Design, Shenzhen Public Art Center
Supporting Academies: Design School, Central Academy of Fine Arts; Design & Art College, China Academy of Art; Department of Visual Communication, Academy of Arts & Design of Tsinghua University; School of Visual Arts Design, Guangzhou Academy of Fine Arts; Design Academy, Sichuan Fine Arts Institute; Faculty of Humanities and Arts, Macau University of Science and Technology; College of Design and Innovation, Tongji University; Art School, Shenzhen University; Art & Design School, Shenzhen Polytechnic
Supporting Media: www.vcg. com, ZCOOL, www.cndesign.com, www.gtn9.com, Design 360°, www.a963.com, Lu Junyi Design Live,Design Driven
1、設計作品應立足龍華區的城市定位，把脈城市底蘊，充分結合龍華區城市發展方向、產業、人文、功能等特色，提出主題鮮明、突出時代氣質的全新標誌形象設計方案。
2、所有提交作品需包含完整中英文名稱「深圳·龍華Longhua District」、龍華區宣傳標語「數字龍華·中軸新城Digital Longhua · Central Axis New City」與LOGO的基本組合方式；場景化應用設計延展兼具充足的形象表現力和藝術感染力，適用於整體形象組合及多種應用，如建築外觀、展會展覽、路牌標誌、宣傳資料、數字媒體等其它衍生產品；
3、每件作品需提交一幅精度為300dpi的JPG格式圖片文件，尺寸為 210mm x 210mm。提交一份A3的橫式排版文件，上版面LOGO居中，下版面放3-5張延展圖及設計說明，詳情參見投稿作品示意圖。作品圖片上任何地方均不能出現任何作者或參與機構的相關信息。
4、投稿作品須在《報名表》內以中英文雙語填寫作品的創作思路、理念和含義，字數各在200字以內。連同《參賽承諾函》(下載連結：https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA 密碼: mibm)，一併以郵件方式發送至徵集官方郵箱：LH_logo@163.com
5、所有作品資料提交時，需在同一封電子郵件中；標題應以「龍華區LOGO設計徵集+姓名+手機號碼」的形式規範；獲獎設計作品，需提供一個LOGO視頻動畫，後續需配合組委會延展製作。
6、所有提交作品必須為提交者的原創作品，並對其應徵作品的版權與著作權承擔完整法律責任，評審委員會對涉嫌抄襲的作品有權不予採納。
1. Participants should base on the urban positioning of Longhua District, seize the city’s cultural heritage, and fully combine the urban development direction, industry, humanity, function and other characteristics of Longhua District. Besides, the participants should provide a new logo design program with a distinctive theme and a prominent temperament of the era.
2. All entries should contain the complete Chinese and English names 「深圳·龍華Shenzhen· Longhua District」, Longhua District’s publicity slogans 「數字龍華·中軸新城(Digital Longhua · Central Axis New City)」 and LOGO. All entries should have scenario-based application design extension and sufficient image expression and artistic appeal. Besides, all entries should be suitable for overall image combination and various applications, such as architectural appearance, exhibition, road signs, publicity materials, digital media and other derivative products;
3. Each work should be submitted as a JPG image with a precision of 300dpi and a size of 210mm x 210mm. Each participant should submit an A3 horizontal layout file with the logo centered in the upper layout and 3-5 extensions and design descriptions in the lower layout. For details, please refer to the diagram of the submitted works. In addition, no information about the authors or participating organizations may appear anywhere on the images of the works.
4. All entries must include the creative idea, concept and meaning of the works in both English and Chinese in the Entry Form, and the word count should be limited to 200 words, respectively. Besides, submissions should be emailed to the official email address (LH_logo@163.com) together with the Commitment Letter (Download link: https://pan.baidu.com/s/1UEd1lbqiNBjxipBhWLtKhA; extraction code: mibm).
5. Each entry must be submitted in one email. The title should be standardized as 「Longhua District LOGO Design Open Call + Name + Mobile Phone Number」. The award-winners should provide a video animation of the LOGO to cooperate with the Organizing Committee for the subsequent extension production.
6. All entries must be the original works of the submitters who shall assume the complete legal responsibility for the copyright of their submitted works. Besides, the jury has the right to reject any work suspected of plagiarism.
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有意參加徵集活動者
請詳細閱讀參賽要求
作品發送至組委會郵箱即可
The ones who design to participate in the activity
Please read the detailed requirements carefully
And directly submit your work to the email of the Organizing Committee
郵箱地址 E-mail 📮
LH_logo@163.com
諮詢電話 Tel ☎️
+86-0755-88606391（肖女士 Ms.Xiao）
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更多項目背景資料，請參見龍華區政府在線🔗
Longhua District Government Online：
http://www.szlhq.gov.cn
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本次徵集活動最終解釋權歸徵集組委會
The LOGO Organizing Committee reserves the right of final interpretation.
內容來源
中共深圳市龍華區委宣傳部
編輯
曾家祺 楊維易
統籌製作
深圳市龍華區融媒體中心