ICA會後會:雪梨 澳大利亞 第五屆中國公共關係學會年會&第十三屆公關與廣告國際論壇第三次徵稿啟示

ICA Post-Conference: Sydney Australia
The 5th Annual Conference of the Public Relations Society of China &
The 13th International Forum on Public Relations and Advertising
Post Conference Theme
International Stories: Building Relationships that Bridge Nations

ICA 會後會：雪梨  澳大利亞
第五屆中國公共關係學會年會 &
第十三屆公關與廣告國際論壇
會後會主題
國際故事：構建連接國家的關係

University of New South Wales | University of Technology Sydney | May 26–29, 2020

新南威爾斯大學|雪梨科技大學 2020年5月26 - 29日

Relationships are built through communication. More importantly, relationships are built on shared values, shared interpersonal experiences, shared interactions, and shared stories. Although everyone’s memory of the significant events in history and their personal lives is lightly different, everyone’s memory is still shaped by recollections of sights, smells, tastes, locations, and most importantly, time spent with other people experiencing the world. Those experiences are what help others make sense of the world around them. Humans have been telling stories to help makes sense of the world and our places in it for tens of thousands of years. Historically, those stories were local, rooted in geographic place and time. But technology has changed things, transforming how we live and interact with organizations, products, celebrities, and each other. At the same time, monumental political and cultural upheavals have characterized the landscape in dozens of countries around the globe. This year’s ICA theme is 「Open Communication,」 a theme that tries to capture the essence of transparency, knowledge, and information sharing, but also the uncertainty of our global relationships. In an effort to capture those communicative issues, the theme of the 5th Annual Conference of the Public Relations Society of China and the 13th International Forum on Public Relations and Advertising is about 「international Stories,」 「relationships,」 and 「bridging」 diverse cultures and how we tell our stories in a way that create a shared sense of transparency and trust. Papers that focus broadly on any of the themes will be considered for this year’s conference.

關係是通過溝通構建的。更重要的是，關係是建立在共同的價值觀、共同的人際經歷、共同的互動和共同的故事上的。儘管每個人對歷史上重大事件及其個人生活的記憶都略有不同，但每個人的記憶仍然受視野、氣味、味道、位置以及最重要的是與其他人一起體驗的世界所影響。這些經歷可以幫助他人理解周圍的世界。數千萬年來，人類一直在用講故事以幫助人們理解這個圍繞著他們的世界。從歷史上看，這些故事是本地的，植根於地理位置和時間。但是技術已經改變了一切，改變了我們與組織、產品、名人以及彼此之間的生活和互動方式。同時，巨大的政治和文化動蕩已重塑了全球數十個國家地區的特徵。今年的ICA的主題是「開放交流」，該主題試圖體現透明度、知識和信息共享的本質，並且把握我們全球關係的不確定性。為了重複展現這些傳播問題，第五屆中國公共關係學會年會和第十三屆公關與廣告國際論壇的主題是關於「國際故事」、「關係」和「連接」多種文化的，以及我們如何共同以透明性和信任感的方式來講故事。今年會議將考慮廣泛討論任何主題的論文。

       The Post-Conference will be held in Sydney, and hosted by The School of Arts and Media, University of New South Wales (UNSW), and The University of Technology Sydney (UTS), May 26–29.

會後會將於5月26日至29日在雪梨舉行，由新南威爾斯大學（UNSW）的藝術與媒體學院和雪梨科技大學（UTS）主辦。

A tour of campus, Papers and Panels will be scheduled for the 26th and 27th at University of New South Wales, while an agency tour, a reception, and a tour of the University of Technology campus will take place on the 28th and 29th

注意：論文和小組討論會定於26日和27日在新南威爾斯大學舉行，而機構參觀、招待會和雪梨科技大學校園參觀將在28日和29日進行。

1.Both full papers and abstracts may be submitted. Papers should not exceed 7,000 words (excluding frontmatter and references); abstracts should be approximately 500–1,000 words.

2.Acceptance notifications will be sent out by February 20, 2020.
3.Registration will open 20 February.
4.All day conference registration available on May 25
5.Submission deadline for papers/abstract, 20 January.
6.The conference is limited to 120 participants.
7.Panels in both English and Chinese will be held.
8.Send papers to [e-mail]

1.論文全文和摘要均可提交。論文不得超過7,000字（不包括前言和參考文獻）；摘要應大約為500-1,000字。
2.論文錄取通知將於2020年2月20日前發出。
3.註冊將於2月20日開始。
4.5月25日全天會議註冊
5.論文/摘要的提交截止日期為1月20日。
6.會議僅限於120人。
7.將舉行中英文小組討論。
8.中文論文請發送至[e-mail]

Sydney has several famous and easily accessible beaches including Bondi and Coogee, excellent dining, a Central Business District (CBD) with shopping and entertainment, the famous Sydney Opera House, an enchanting botanical Garden, shopping and a host of other activities. Temperature in Sydney in May average 21ºc/70ºf during the day.

雪梨擁有數個著名且方便到達的海灘，包括邦迪（Bondi）和庫吉（Coogee），一流的餐廳，一個帶購物和娛樂場所的中央商務區（CBD），著名的雪梨歌劇院，迷人的植物園，購物和許多其他活動。5月雪梨的平均氣溫為21 ºc /70ºf。

Keynote Speakers|會議主題演講嘉賓

吉姆 麥克拉瑪拉

雪梨科技大學（UTS）傳播學院傑出公共傳播教授

Jim Macnamara, PhD, Distinguished Professor of Public Communication, School of Communication at the University of Technology Sydney (UTS). Macnamara is also a Visiting Professor at London School of Economics and Political Science, Media and Communications Department, and a Visiting Professor at the London College of Communication in the University of the Arts London (UAL). Macnamara is internationally recognised for his research into evaluation of public communication and for his work on organisational listening, receiving the 2017 Don Bartholomew Award from the International Association for Measurement and Evaluation of Communication (AMEC) for his contribution to the industry and the 2017 Pathfinder Award from the Institute for Public Relations (IPR) in the US, it’s 「highest academic honour」 for research in the field. Jim is the author of 16 books including Organizational Listening: The Missing Essential in Public Communication published by Peter Lang, New York in 2016 and Evaluating Public Communication: Exploring New Models, Standards, and Best Practice published by Routledge UK in 2018.

陳先紅

華中科技大學新聞與信息傳播學院教授、博士生導師，華中科技大學管理學博士、中國新聞史學會副會長兼公關學會會長

Xianhong Chen, Ph.D., Professor of the Journalism and Information Communication School, Huazhong University of Science and Technology（HUST). Chen is also dean of China Story Creative Communication Institute (co-sponsored by CIPG and HUST), President of Public Relations Society Of China (PRSC), a leading figure of China public relations discipline, academic leader of China’s first doctoral program in public relations, and an Influential figure of China's Reform and Opening-up and Public Relations. Professor Chen's research directions include public relations and strategic communication, national narrative and brand communication. She holds the Major Research Project of the Ministry of Education 「Research on telling China Stories and Promoting China’s National Discourse Power and Cultural Soft Power,」 two Research Projects of the National Social Science Fund of China 「The Public relations strategy of the government regulating new media」 and 「The Meta-narrative Communication Strategy of Telling China stories.」 Professor Chen has written and published nearly 20 classic works, such as Ecological Theory of Public Relations, Modern Public Relations and Public Relations Theories for Contemporary China (Volume I and Volume II). She is the representative of the ecological school of public relations in China and the founder of the theory of 「Positive Public Relations.」 Her edited work Public Relations Theories for Contemporary China is regarded as China's first foundational theoretical reference book.

楊愛梅

美國南加州大學安倫堡傳播新聞學院副教授。現任美國傳播學協會(NCA)公共關係分會主席。

Aimei Yang, Ph.D., Associate Professor, Public Relations, Annenberg School for Communication and Journalism at the University of Southern California (USC) (Ph.D., University of Oklahoma). Yang’s research is positioned at the intersection of strategic public relations, inter-organizational networks, and civil society research. Yang studies issue advocacy and the dynamic network ecology among nonprofit organizations, corporations, and governments. Yang has published over forty peer reviewed journal articles and over ten book chapters. Yang’s work has appeared on impactful communication and management journals such as Communication Theory, Business & Society, Information, Communication, & Society, Journal of Broadcasting & Electronic Media, Nonprofit and Voluntary Sector Quarterly, Journal of Business Ethics, among others. Yang is a member of the Page Up Society and serves on the editorial board of Public Relations Review and Journal of Public Relations Research. Yang is currently the Chair of the Public Relations Division at the National Communication Association.

Fourth Keynote Speaker to be announced

第四位主題演講者即將宣布…

英文論文投稿郵箱：[e-mail]
中文論文投稿郵箱：[e-mail]
會議論文摘要提交截止日期：1月20日下午9點 (1 p.m. GMT)
會議註冊費用：1200人民幣或200澳幣

會議共同主辦方：
新南威爾斯大學藝術與媒體學院
雪梨科技大學傳播學院
華中科技大學新聞與信息傳播學院
香港浸會大學傳理學院
香港城市大學媒體與傳播系
臺灣世新大學公共關係暨廣告學系
中國新聞史學會公共關係分會（英文縮寫：PRSC）

會議學術委員會
Michael Kent教授，新南威爾斯大學藝術與媒體學院
Maureen Taylor教授，雪梨科技大學傳播學院，Public Relations Review 主編
陳昌鳳教授，亞太新聞傳播學術聯盟主席，清華大學新聞傳播學院常務副院長
王潤澤教授，中國人民大學新聞學院副院長，中國新聞史學會會長
張明新教授，華中科技大學新聞與信息傳播學院院長
黃煜教授，香港浸會大學傳理學院院長
劉幼琍教授，香港城市大學媒體與傳播系主任
陳先紅教授，華中科技大學，中國新聞史學會公共關係學會會長
洪君如副教授，紐西蘭梅西大學，ICA理事暨公共關係分會長，PRSC海外秘書長
賴正能教授，臺灣世新大學公共關係暨廣告學系主任
陳怡如副教授 ，香港浸會大學傳理學院傳播系副主任