紐約時報希望通過平臺的影響力增加自己的訂戶數量，但蘋果新聞卻不給讀者提供新聞的原始連結
By Zacks Equity Research
Apple AAPL News services has lost a major publisher as the New York Times NYT abandoned its relationship with the iPhone maker.
隨著紐約時報終止了它和蘋果之間的一部分合作關係，蘋果新聞服務失去了一家重要的新聞出版機構。
Effective Monday, stories from the New York Times will no longer appear in the curated feed of the Apple News app that has roughly 125 million monthly readers.
從周一（7月6日）開始，來自紐約時報的報導將再也不會出現在以編輯新聞為主的Apple News應用裡。這一應用擁有約1.25億月均讀者。
The NY Times is prioritizing adding new subscribers and said the Apple partnership did not give it enough of a direct relationship with subscribers to justify continuing relationship. As far as sending readers to its site is concerned, Apple News does not redirect users to publishers』 site where the original article is hosted. Instead, the entire piece is read through Apple’s app within the iPhone, iPad, or Mac app.
紐約時報將吸引新的訂閱讀者作為首要目標，並且聲言與蘋果的合作關係沒有帶來足夠的訂閱讀者來證明維持這段關係的必要性。就輸送讀者到新聞的原網站而言，蘋果新聞的確沒有將讀者重新導向文章的原載網頁上去。相反，完整文章都是通過在蘋果的硬體設備－iPhone, iPad, 和Mac上的蘋果公司app來閱讀的。
The New York Times also cited that advertising on the Apple News app did not generate expected revenues for the news organization. Nonetheless, the newspaper will continue to work with Apple on podcasts and other apps.
紐約時報同時宣稱在蘋果新聞上投放廣告沒有為這家新聞機構提供預期中的回報。儘管如此，這家報社仍會與蘋果在播客和其他應用上保持合作關係。
Apple News Services Struggles With Publishers
蘋果新聞服務與出版機構之間的衝突
The New York Times started pulling back on the number of articles it was serving to readers through the News app last year.
去年，紐約時報就已經開始將一些自己平臺的文章從蘋果新聞應用上撤出了。
While the New York Times only offered a few free articles to Apple News, its departure still makes it one of the biggest names to abandon Apple’s service since The Guardian left in 2017 only to rejoin the service in March this year.
即使紐約時報只提供給蘋果新聞少數免費文章，它的出走仍然是繼2017年衛報之後又一摒棄蘋果服務的重大合作夥伴。不過，衛報已經在今年3月重新加入了蘋果新聞服務。
It is not the first time that the New York Times has turned its back on Apple News. Times had previously declined to join Apple News+ — the paid tier of the service that bundles access to a range of 300 publishers, including the Wall Street Journal, Conde Nast and Vanity Fair, in a single $9.99 per month subscription.
其實這並不是紐約時報第一次拒絕蘋果新聞了。它此前就拒絕過加入Apple News+。這是一種將300多家出版機構的服務打包在一起的付費服務－包涵華爾街日報，康泰納仕集團和名利場的報導，而每個月只需支付9.99美元的訂閱費。
Apple News+ is a hard sell when there are other news sources available for free on the web but may be worth it if you want unlimited access to digital magazines. The New York Times skipped out on joining the service, mostly because Apple takes 50% of the revenues from Apple News+, leaving the remaining 50% to be distributed among all its news partners.
當網絡上有很多免費新聞資源的時候，想把Apple News+賣出去的難度很大，但是如果有人想無限次地閱讀電子雜誌，這或許是一個物有所值的選擇。紐約時報拒絕加入這項服務計劃，大部分因素來自於蘋果從Apple News+的利潤中提取50%，只把剩下的50％給它的新聞出版合伙人分享。
Tech Giants Step Up Efforts to Support News Publishers
科技巨頭們強化支持新聞出版商的力度
Apple's cut of transactions in the App Store, and proprietary apps such as Apple News, have come under scrutiny in recent weeks. Developers have long complained that the fees are excessive, and various courts and regulators are in the process of evaluating whether Apple's fee and terms amount to monopolistic conduct.
蘋果在App Store裡的交易服務以及蘋果新聞等應用裡收取過高比例的費用，這在最近幾個星期內遭到了外界的批評。程序開發者們已經抱怨了相當長一段時間，他們認為蘋果收取的費用是過度的，不同的法庭和監管者們都在對蘋果的費用和條款進行評估，審視其是否觸犯了壟斷行為的法規。
It is noteworthy that Apple takes a 30% cut for any subscriptions originated on its app, cutting heavily into the publisher's take.
值得注意的是，蘋果從任意一項源於自己應用軟體的訂閱中都要抽取30%的費用，嚴重的削減了歸屬於出版商們的份額。
Earlier this month, the European Union announced two separate investigations of Apple's terms, conditions and other measures relating to the App Store and Apple Pay.
本月初，歐盟就發起了兩起獨立的調查，它們針對的是蘋果的條款，應用條件和其他與蘋果商店和蘋果支付有關的措施。
The New York Times』 exit from Apple News comes as news publications are increasingly at odds with the tech giants that seek to profit off the news that others create through their more expansive delivery platforms.
紐約時報的退出剛好在新聞出版商們與科技巨頭們的爭執不斷升級的時候，雙方爭執的焦點在於科技巨頭們不斷提高自己的平臺費用，利用別人創作的內容為自己謀取利潤。
In the recent months, Facebook FB and Alphabet’s GOOGL Google have stepped up efforts to help news organizations, following criticism that their dominance of online advertising has made it difficult for media to profit from digital operations.
就在最近幾個月內，Facebook和谷歌就在被詬病它們在網絡廣告中的主導地位使得媒體從數位化運營中很難獲取利潤。遭到批評之後，這兩家公司都加強了對新聞機構的幫助。
Google will provide $340 million in Google ad credits to small and medium businesses active on its platform and $250 million in ad grants for the World Health Organization and many government agencies.
谷歌將會提供給在自身平臺上活躍的中小型企業3.4億美元和廣告積分的激勵，還將為世界衛生組織和許多其他的政府機構提供2.5億美元的廣告額度的支持。
New York Times articles will continue to appear in Google News, which sends users to its website, and Facebook's News tab, with the social network paying the publisher to feature its articles there.
紐約時報的報導會繼續出現在谷歌新聞之上，後者一直會把讀者直接輸送到紐約時報的連結上。同時，紐約時報也將繼續在Facebook's News tab上發布新聞，因為這家社交媒體為紐約時報在這裡刊載文章支付了費用。
Moreover, Facebook is investing $25 million in grants for local news organizations via the Facebook Journalism Project. The first round of grants went to 50 local newsrooms located in the United States and Canada. The company is also offering $75 million in marketing spend so money is moved to news organizations across the globe.
在此之上，Facebook還通過Facebook新聞計劃投資2500萬美元給地方新聞機構。第一輪的投資款項分配給了50家美國和加拿大的地方新聞編輯部。這家公司同時也提供7500萬美元的市場營銷費用，讓全球範圍內的新聞機構都能得到資金。
Meanwhile, Apple has been rumored to bundle its services together before, with a Bloomberg report claiming that the company was negotiating deals with publishers and music producers to bring a suite of content into a single monthly cost.
與此同時，傳言說蘋果將會把所有的服務打包起來，彭博社報導說這家公司正在與出版社和音樂製作人磋商，希望可以將所有內容放入到一個單月付費的套餐之中。
Moreover, a new Apple News+ Audio feature will be added to the existing Apple News application soon. The new Audio tab will provide News users with access to recorded versions of news stories through an interface that will be similar to that of Apple News.
除此之外，新的Apple News+音頻功能將會在不久的將來添加進蘋果新聞手機端應用中。這項新的音頻服務將給用戶們提供錄音新聞，此服務將通過一個類似於蘋果新聞的界面來傳送給讀者。
We believe that this Zacks Rank #2 (Buy) company’s bundled services offering in an affordable package could boost subscriber growth and the appeal of its upcoming iPhone 12.
我們認為，這家在我們的評級中排名第二（買入）的公司所提供的這項打包服務，對讀者來說價格是可以負擔的，因此會吸引更多訂戶，並且為蘋果公司即將面世的新機iPhone 12增加了吸引力。
原載：2020年6月30日 Yahoo finance；翻譯：楊賽