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2019年10月7日，濟南首家樂';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>高';font-family:arial;mso-fareast-font-family:微軟雅黑;>授';font-family:微軟雅黑;mso-ascii-font-family:arial;>';font-family:微軟雅黑;mso-ascii-font-family:arial;>權專賣店正式亮相萬象城。這是繼上海、北京、杭州、南京、長沙等地之後，樂高集團在中國大陸地區的第108家授權專賣店。新奇的創意體驗和豐富的拼搭互動備受大小玩家青睞，激發濟南全城創意靈感。';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
秉承「只有做到最好才足夠」（Only the best is good enough）的品牌精神，樂高集團不斷努力將獨特的玩樂體驗帶給更多中國大小粉絲。開業當日，一場別開生面的開業盛典吸引大批樂高粉絲齊聚濟南萬象城。品牌高層和嘉賓、小朋友共同用大磚塊拼搭出「我愛樂高」的字樣，在樂高富有創意的玩樂體驗中，一同見證新店開幕。';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
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樂高';font-family:arial;mso-fareast-font-family:微軟雅黑;>';font-family:arial;mso-fareast-font-family:微軟雅黑;>授權專賣店';font-family:arial;mso-fareast-font-family:微軟雅黑;>濟南萬象城店';font-family:微軟雅黑;mso-ascii-font-family:arial;>
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樂高集團中國區總經理黃國強先生表示：「此次濟南首家樂高授權專賣店的開業，無疑將我們的腳步延伸至了更為廣闊和多元的中國城市，為樂高集團深耕中國市場樹立了又一新的裡程碑，更拉近了我們與濟南當地大小玩家的距離。在這家全新的樂高授權專賣店裡，我們帶來了創意互動式樂高玩樂體驗，不同年齡段的樂高愛好者都可以找到自己，盡享獨特的玩樂購物之旅。」';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>
樂高掀起創意熱浪，積木馬賽克畫描繪泉城風貌';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
在濟南樂高授權專賣店盛大開業期間，濟南樂高授權專賣店通過各種創意拼搭裝置和互動活動，令這座城市沉浸在樂高狂歡趴的濃濃氛圍中。由4:3比例還原真車比例，使用238,762塊樂高顆粒，整車重1,130千克的Bugatti Chiron驚豔亮相，讓泉城市民現場感受Bugatti Chiron的魅力。';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
店內還展示了由樂高專業認證拼砌大師為濟南特意創作的3D地標模型——「濟南趵突泉」和馬賽克畫——「大明湖的夜景」。 「濟南趵突泉」這一作品共使用大約20,000個樂高顆粒打造，成品長達近1米，耗時2周。趵突泉後的觀瀾亭以及旁邊的古建築濼源堂被生動還原，三股泉水齊聲迸發的聲勢浩大之感也栩栩如生。這份專屬濟南的樂高積木作品將留在泉城，啟發更多樂高玩家共同探索創意的無限可能。';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>
樂高3D地標模型-「濟南趵突泉」';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:'times>
樂高馬賽克畫——「大明湖的夜景」，以大明湖畔「江北第一樓」超然樓為原型，由樂高專業認證拼砌大師耗時2周拼砌而成，高達2.3米，約55,000個樂高顆粒完美再現了這座頂覆銅瓦、古樸典雅的建築。「近水亭臺草木欣，朱樓百尺回波濆」，遊人登高望遠，泉城一覽無餘的夜景之美通過樂高馬賽克畫逼真還原。';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
樂高馬賽克畫-「大明湖的夜景」';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
互動購物沉浸式體驗，創意拼搭激發無限靈感';font-family:'times>';font-family:'times>
樂高堅信「寓教於樂」的力量，小小的顆粒是無盡想像力和創意的載體。';font-family:'times>';font-family:'times>
除了開店期間的各類創意互動，濟南樂高授權專賣店還提供了眾多獨有的拼砌體驗，讓粉絲可以在互動購物體驗中感受拼砌靈感的迸發——在小人仔拼砌臺，樂高玩家可以挑選不同表情、髮飾和服飾的小人仔，用想像力製造獨特的專屬小人仔；不滿足於按照圖紙拼砌的樂高玩家們，則可以從樂高Pick-A-Brick 自選顆粒牆自由挑選顆粒，將所需組件放進特定的透明杯內即可把滿滿一杯顆粒帶回家，創造自己的MOC（My Own Creation）作品。';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
趣味無限的BAM BAR小人仔拼砌臺';font-family:'times>
琳琅滿目的樂高Pick-A-Brick自選顆粒牆';font-family:'times>
不僅如此，樂高授權專賣店還有豐富、全面的產品選擇以滿足不同年齡樂高玩家的拼砌需求。從適合嬰童和學齡前兒童的樂高得寶系列（LEGO DUPLO）、幫助小朋友認識世界的樂高城市組（LEGO City）、學會友情和分享的樂高好朋友系列（LEGO Friends）、擁有原創故事線的樂高幻影忍者系列（LEGO NINJAGO）等常青產品系列；到樂高星球大戰系列（LEGO Star Wars）、樂高侏羅紀世界(LEGO Jurassic World)等IP合作系列；再到拼砌挑戰升級的樂高機械組（LEGO Technic）、樂高創意百變高手系列（LEGO Creator Expert）和樂高建築系列(LEGO Architecture)，每位樂高玩家都能挑選出滿足自己偏好的產品。';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>
豐富、全面的產品選擇';font-family:'times>
41381樂高好朋友系列「海上愛心救援船」讓孩子們可以體驗無盡的海洋動物救援冒險，使用這艘裝備精良的玩具船，小探險家可以創造出無數種拯救海洋動物的方案。60228樂高城市組「深空火箭發射控制中心」可體驗與科學家和太空人們一起從發射臺上發射深空火箭之感，還可與電子設備連接，用APP感受火箭發射的壯觀場景。70677樂高幻影忍者系列「封賞之地戰車」擁有轉向功能和易於觀賞的精緻內部，駕駛這輛忍者卡車穿越末日沙漠，讓那些手裏劍切片機轉動起來，奪回強大的「封禁幻影旋轉術捲軸」！';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>
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41381樂高好朋友系列「海上愛心救援船」';font-family:宋體;mso-ascii-font-family:'times>
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60228樂高城市組「深空火箭發射控制中心」';font-family:宋體;mso-ascii-font-family:'times>
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70677樂高幻影忍者系列「封賞之地戰車」';font-family:宋體;mso-ascii-font-family:'times>
除了核心產品線外，濟南樂高授權專賣店也會全球同步推出具有收藏價值的限定款新品、樂高玩具紀念品和周邊禮品，滿足消費者不同的購買需求。限定款新品和樂高玩具紀念品僅在樂高旗艦店、樂高探索中心和授權專賣店銷售。';font-family:'times>';font-family:'times>';font-family:'times>';font-family:宋體;mso-ascii-font-family:'times>';font-family:'times>
小小的樂高顆粒激發無窮的創造潛力。樂高集團希望能通過創意產品和拼砌體驗延續樂高品牌精神，每一塊積木、每一種互動中都飽含樂高的品牌核心價值：想像（Imagination），創意（Creativity），趣味（Fun），品質（Quality），學習（Learning）和關愛（Caring）。樂高集團相信「啟迪開創美好未來」，兒童的未來決定著人類的無限發展可能。';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>';font-family:'times>
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