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As the largest-volume Honda dealership in the Pacific Northwest, Honda Auto Center of Bellevue services between 120 and 150 cars a day. Each of the owners of these cars needs a way to get home or to work, and they often have a tight timeline to reach their next obligation.
The challenges
In the past, the dealership offered 2 courtesy shuttles for this purpose. There was often a wait for customers, both at the service center and once they got on the shuttle, especially in the morning. This led to a lot of frustration for customers and staff.
「Our first shuttle didn’t run until 7:40am, and even if we told a customer this ahead of time, they were often upset if they were ready 20 minutes earlier and had to wait,」 says Janine Zimmerman, Parts and Service Director of Honda Auto Center of Bellevue.
Ride availability was also a challenge in the late afternoons and evenings. Although the center is open until 8pm, the shuttle drivers generally ended their shifts by 4pm due to local traffic congestion.
Cost was another issue. 「At one point we did an analysis of all of the costs that went into the courtesy shuttle service, and I was stunned with the results,」 says Zimmerman. 「When we added it together, it was a lot higher than we originally anticipated.」
Honda Auto Center of Bellevue also struggled to find and retain dependable shuttle drivers. When they left, the company decided to give the Uber platform a try.
The solution
The service department of Honda Auto Center of Bellevue now uses
Uber Central
to quickly and efficiently request rides for customers. Their customers don’t need the Uber app to get the ride details or even a smartphone, just a mobile device with SMS capabilities. If a customer doesn’t have one, the service adviser can share the information in person.
「Our customers really like being able to find a ride with Uber as soon as they are ready, and our team has found it very simple to use,」 says Zimmerman.
The results
Since replacing both of their shuttles with rides with Uber Central, the dealership has realized cost savings of almost $45,000 a year. It has also reduced the liability associated with maintaining, running, and insuring the vehicles.
For more information about Uber for Business, please visit
www.uber.com/business
作為太平洋西北部銷量最大的本田經銷商,貝爾維尤的本田汽車中心每天提供120至150輛汽車的服務。這些車的每一位車主都需要一種回家或工作的方式,而且他們通常有一個很緊的時間表來完成下一個任務。
挑戰
過去,經銷商為此提供2輛禮賓車。無論是在服務中心還是上了班車,顧客都要等上一段時間,尤其是在早上。這給客戶和員工帶來了很多挫折。
貝爾維尤本田汽車中心的零件和服務主管詹妮·齊默爾曼說:「我們的第一輛班車直到早上7點40分才開始運行,即使我們提前告訴了客戶,如果他們提前20分鐘準備好,他們往往會感到不安,不得不等待。」。
下午和晚上的乘車時間也是一個挑戰。雖然中心開放到晚上8點,但由於當地交通擁堵,班車司機一般在下午4點前結束輪班。
成本是另一個問題。齊默爾曼說:「有一次,我們對代步穿梭服務的所有成本進行了分析,結果讓我大吃一驚。」。「當我們把它加在一起時,比我們原先預期的要高出很多。」
貝爾維尤的本田汽車中心也在努力尋找和留住可靠的穿梭機司機。當他們離開時,公司決定試一試優步平臺。
解決方案
貝爾維尤本田汽車中心服務部現使用
優步中心
為客戶提供快速高效的乘車服務。他們的客戶不需要Uber應用程式來獲取乘車細節,甚至不需要智慧型手機,只需要一個具有簡訊功能的行動裝置。如果客戶沒有,服務顧問可以親自分享信息。
Zimmerman說:「我們的客戶非常喜歡一準備好就可以使用Uber搭車,我們的團隊發現使用起來非常簡單。」。
結果
自從用Uber Central取代了他們的兩架穿梭機後,這家經銷商每年節省了近4.5萬美元的成本。它還減少了與車輛維護、運行和保險相關的責任。
有關Uber For Business的更多信息,請訪問
www.uber.com/business