| writer:Yang Xueling | time:CBO 2020-12-25 Visits:0
Compared with 2019, the ranking of imported brands has undergone a major reshuffle. The well-known Chinese brands PECHOIN and CHANDO had a solid performance with a steady rise.
Recently, Brand Finance, one of the world’s three evaluationauthorities, released its COSMETIC 50 2020 – an annual ranking the world’s mostvaluable cosmetic companies. L'Oréal tops the list for the first time in thelast three years, with a brand value worth US$ 11.747 billion, closely followedby Gillette, Nivea, and Estee Lauder.
Most brands on the list still come mostly from the world's leading consumer goods giants accordingto the rankings. Among them, P&G enjoys the most brands on the list with 8major brands including Gillette, Pantene, Head & Shoulders, Olay, andSK-II. For the Anglo-Dutch company Unilever, French-based L'Oréal, andU.S.-based Estee Lauder, they have 7, 6, and 4 brands on the list,respectively.
Impressively, the PECHOIN brand under ShanghaiPehchaolin Daily Chemical Co., Ltd. (SPDC) from China and the CHANDO brandunder Jala Group in China both made their second appearance on the list,becoming the "Light of Chinesegoods" leading the skincare brands on the list. PECHOIN continued to rise up from 23rd in2019, leaving a number of imported famous brands such as Olay, SK-II, KOSE andSulwhasoo behind.
With the release of this list, a hashtag #Century-old Hot-selling Product# around the domestic PECHOINskincare brand was quickly trending for a broader discussion on Weibo. As ofpress time, the views have exceeded 120 million, attracting 12,000commenters to participate in the discussion.