1、2000萬基民跑步入場
移動網際網路基民數量呈穩步上升趨勢,2020年上半年,基民規模突破8000萬,新增基民突破2000萬
2、90後成增長主力軍
移動網際網路新增基民年輕化明顯,18-34歲群體佔比達60.0%,90後是基民主要群體
3、女基民「冉冉升起」
基民中,男性佔比為63.5%,女性數量接近四成;與金融理財群體相比,女性更偏好基金
4、本專學歷為主,本科生最愛基金
基民中,專科學歷佔比47.3%,本科學歷佔比41.6%;專科以上對基金偏好度都較高
5、收入越高,偏好度越高
近四成基民收入為5-10K,一成基民收入為10-20K;收入為5K以上的基民更願意買基金
6、企業白領和學生是「炒基」主力
白領為基民主力軍,佔比為53.8%,在讀生次之,佔比為12.1%
7、新一線城市基民居多
基民多在新一線城市,佔比為21.2%,其次為三四線,佔比分別為18.5%和17.6%
1. 20 million Christians run into the stadium
The number of mobile Internet citizens is steadily increasing. In the first half of 2020, the number of citizens will exceed 80 million, and the number of new citizens will exceed 20 million
2. Post-90s become the main force for growth
The newly-increased members of the mobile Internet are becoming younger, with 18-34 year-olds accounting for 60.0%, and the post-90s are the main group of Christians
3. Female Christians "Rising Up"
Among Christians, men account for 63.5% and women account for nearly 40%; compared with financial management groups, women prefer funds
4. Undergraduates』 favorite fund
Among the civil servants, 47.3% have a college degree, and 41.6% have a bachelor degree; all of them have a higher preference for funds with a college degree or above
5. The higher the income, the higher the preference
Nearly 40% of basic citizens have an income of 5-10K, and 10% of basic citizens have an income of 10-20K; those with an income of 5K or more are more willing to buy funds
6. White-collar workers and students in enterprises are the main force of "base speculation"
White-collar workers are the basic democratic force, accounting for 53.8%, followed by undergraduate students, accounting for 12.1%
7. Many residents in new first-tier cities
Citizens are mostly in the new first-tier cities, accounting for 21.2%, followed by the third and fourth-tier cities, accounting for 18.5% and 17.6% respectively