（10月14日紐交所網站首頁截屏）
今天，紐交所在其官網首頁發布對新東方教育科技集團CFO楊志輝的專訪報導。今年是新東方上市第十年。9月7日，新東方CFO楊志輝受邀到紐交所敲響了屬於新東方的鐘聲，紐交所官網記者對楊志輝進行了採訪。如今的新東方年收入已突破百億，股價最高達48.41美元，屢屢突破歷史高點。
新東方CFO楊志輝在接受紐交所記者採訪時坦言新東方未來發展的重點「中小學全科課後教育業務可以說是新東方一站式服務的重點項目。」因為一個典型的中國學生需要花12年的學習時間來準備為期兩天﹑競爭激烈﹑並會對將來發展影響深遠的大學入學考試。「K-12針對的目標群體可能是全球最大的教育市場，估計今年估值550億美元，並預計今後會有14%或15%的增幅。」
他還對新東方的「O2O整合教育系統」做了詳細闡釋。「O2O是核心構成部分，但我們加設了很多線上元素，從而使學習和教育模式比起傳統方法更有效率。……我們的iCloud系統亦記錄著百萬名學生的學習軌跡，以便家長能實時掌握孩子的學習效果及成績。加上融入系統的O2O模式，學生能更有效率地學習，我們也能加強及改善他們的學習經歷。」
同時楊志輝也毫不避諱地承認新東方曾經「急速的擴張在一定程度上對我們的教學質量和學生的學習效果帶來了負面的壓力。」 2012年，新東方及時調整戰略，把戰略由「佔領市場」轉向「優化市場」。通過重新專注於提高教學質量，提升運營效率和行業口碑。「教育企業不應該發展得過快，現在我們以正常速度運行，以確保成功。」
楊志輝說「展望未來，我認為我們將不斷完善和更新我們的產品，提高運營效率，為我們的學生和股東創造更多的價值。」
（9月7日，新東方上市十周年，新東方財務長楊志輝受邀到紐交所敲開市鍾。）
新東方財務長楊志輝接受紐交所記者專訪（譯文）
日期:2016年9月7日
1. 請您介紹一下新東方及其使命。
新東方是中國最大的私人教育培訓機構，是享譽國內外的品牌。公司由俞敏洪先生於1993年建立，並從那時起就致力於為超過百萬名新東方學校校友提供優越的學習體驗。
我們的使命是成為受中國家庭信任的一站式教育培訓機構。我們希望能啟發學生改善其生活，協助塑造其獨立人格，並同時鼓勵他們通過終生教育來拓寬國際視野。
2. 為何新東方會將K12中小學全科課後教育業務視為重點？這如何為學生的發展帶來幫助？
中小學全科課後教育業務可以說是新東方一站式服務的重點項目。它針對的目標群體可能是全球最大的教育市場，估計今年估值550億美元，並預計今後會有14%或15%的增幅。一個典型的中國學生需要花12年的學習時間來準備為期兩天﹑競爭激烈﹑並會對將來發展影響深遠的大學入學考試。
即使我們是這個市場的領導者，我們的市場份額也只佔了1%到2%，因此我們希望將重點放在這個市場上。我們有很多學習中心，而所有中心都提供最佳的產品﹑內容及教學服務，尤其是針對我們的「線上線下」模式。我們的目標是幫助學生更有效率地學習，並取得最佳的成績。
3. 請您解釋一下「線上線下」模式，及它如何促進生意？
「線上線下」模式是我們為發展在線教育三管齊下方案的核心部分。其一為線上線下結合的教學模式，我們稱之為「O2O」；其二為純網絡在線教育；其三為持有少量第三方在線教育公司的股份。
O2O是核心構成部分，但我們加設了很多線上元素，從而使學習和教育模式比起傳統方法更有效率。例如，學生在報名之前，需先進行在線測試，以便我們了解其在不同學科的能力水平。隨後，在課堂上，學生用答題器來回答老師的提問，使他們課後能在線上完成功課。
我們的iCloud系統亦記錄著百萬名學生的學習軌跡，以便家長能實時掌握孩子的學習效果及成績。加上融入系統的O2O模式，學生能更有效率地學習，我們也能加強及改善他們的學習經歷。我們是中國唯一擁有O2O整合教育系統的教育培訓機構，這是我們的優勢所在。
4. 哪些課程的需求較大？
主要有三項：第一項是K12中小學全科課後教育，第二項是海外留學諮詢業務，第三項是純網絡在線教育。對於成人職業培訓來說，純網絡在線教育是最受歡迎的。
5. 你們近期會推出新課程嗎？
是的，我們計劃今後提供非學術類課程，如不同風格的舞蹈課，聲樂訓練和跆拳道等等。我們希望學生從中發展更多技能，並在這個過程中獲得樂趣。
6. 新東方在紐約證券交易所上市已有十年。作為一家上市公司，新東方在過去十年學到了什麼？
自從我們8年前開始優能中學全科課後教育業務以來，我們的學習中心從250家增加到750家，足足擴大了3倍，這個速度有點過快了。急速的擴張在一定程度上對我們的教學質量和學生的學習效果帶來了負面的壓力。在2012年，我們把戰略由「佔領市場」轉向「優化市場」。我們重新專注於提高教學質量，提升運營效率，我相信這對於我們未來的成功至關重要。教育企業不應該發展得過快，現在我們以正常速度運行，以確保成功。
7. 新東方的未來發展前景如何？
展望未來，我認為我們將不斷完善和更新我們的產品，提高運營效率，為我們的學生和股東創造更多的價值。
新東方財務長楊志輝接受紐交所記者專訪（原文）
THE EXAMINED LIFE
NEW ORIENTAL EDUCATION'S STEPHEN ZHIHUI YANG ON PREPARING STUDENTS FOR THE MODERN BUSINESS WORLD.
For those who are unfamiliar, describe New Oriental and its mission.
New Oriental is the largest private education service provider in China and a very well known brand name both in China and overseas. Michael Yu founded the company in 1993 and since then we have been striving to deliver a great study experience to millions of New Oriental alumni.
Our mission is to be the trusted one-stop education service provider to Chinese families, and to inspire our students to improve their lives and help shape their independent personalities. We also want to expand their global view through a lifelong commitment to studying and learning.
Why is New Oriental's focus on K – 12 students important and how does it help their educational development?
The K-12 business is a core part of the one-stop service of New Oriental and it’s a huge market - it’s possibly the biggest education market in the world at 55 billion dollars this year with growth projected at 14% or 15% going forward. Typically, a Chinese student spends 12 years studying and preparing for a two-day, very competitive life-determining exam called the 『college entrance test.』
Even though we are the leader in this market we only have a one to two percent share, which is why we want to focus on it. We have many learning centers all with what we believe to be the best products, content and teaching experience, especially for our online-offline model. Our goal is to help our students study more efficiently and get the highest academic results.
Can you explain the 「online-to-offline」 model and how it serves the business?
The online-offline model is the central part of our three-pronged approach to our education delivery strategy. The first is the online-offline, we call it the 「O2O,」 the second is online only, and the third one is minority shareholdings in third-party online education companies.
The O2O is the core piece but we add a lot of the online elements to make the study and teaching aspects more efficient than the traditional teaching style. For example, before enrollment, students need to have an online test so we can understand their level of aptitude in different subjects. Then, during classes, students use an answering machine to respond to questions posed by their teachers so after the class they can do their homework online.
Our iCloud system is recording millions of students』 study behavior so parents are able to track their children’s study habits and results almost in real time. With the O2O integrated system, students can study more efficiently and we can strengthen and improve their learning experience. We are the only educational provider in China that has the O2O integrated education system, which differentiates us from our competitors.
Which areas of study are the most in demand?
There are three: the first is the K-12 after school tutoring business, the second is the overseas consulting business, and the third is the pure online study. For adult vocational training the pure online is the most popular.
Are there new courses of study that you will be launching soon?
Yes, we plan to provide non-academic courses going forward such as different styles of dance, vocal training and singingand Taekwondo. We hope that students will develop even more skills from these and hopefully have some fun in the process.
It has been 10 years since your IPO on the New York Stock Exchange. As a public company, what lessons has New Oriental learned in that time?
Since we started the K-12 business 8 years ago, we have tripled our learning centers from 250 to 750, which I think was too fast. It was an over-expansion and at times we lost our way by losing the confidence of our students and devaluing the teaching experience. By 2012, we changed our strategy from 「occupy the market」 to 「harvest the market.」 We refocused on improving the teaching quality and strengthening operational efficiency, which I believe is crucial to future success. An educational business shouldn’t be grown too fast, so it’s a lesson we learned and now we are running the business properly to ensure success.
What does the future hold for New Oriental?
Going forward, I think we will refine and update the product as much as we can and improve the operational efficiency to create more value for both our students and our shareholders.