The Real Reason the McDonald's Logo Is Yellow and Red
揭秘麥當勞Logo是紅黃色的真正原因
If you're anything like us, it seems that your stomach starts to grumble as soon as McDonald's golden arches come into view.
如果你和我們一樣，那麼當看到麥當勞的金色拱門，你的肚子可能就會咕咕叫了。
The reason behind that isn't the mouthwatering taste of their delicious fries — this is how they get them to taste so good by the way —
這背後的原因不是它們令人垂涎的美味薯條——順便說一句，這是它們嘗起來如此美味的原因——
it's actually psychological, and it has to do with the colors of their logo.
實際上是心理因素，這與它們logo的顏色有關。
The colors red and yellow were chosen for a specific reason — and no, it wasn't because they looked nice with Ronald McDonald's clown-like face.
選擇紅色和黃色是有特殊原因的——不，不是因為麥當勞叔叔的小丑臉和紅黃色很搭。
It actually has to do with science.
這其實和科學相關。
The color red is stimulating and is associated with being active.
紅色會令人興奮和活躍。
It also increases heart rate, which helps to jumpstart your appetite.
它也會使你的心跳加快，讓你胃口大開。
The color yellow is associated with happiness and is the most visible color in daylight, so that's why a McDonald's sign is so easy to spot on a crowded road.
黃色與快樂有關，而且它是白天最顯眼的顏色，這就是為什麼在擁擠的道路上你能一眼就看到麥當勞的標誌。
The brain processes（處理） color before it processes words or shapes, so that's why the fast-food chain chose these two colors for their logo and brand.
大腦會在處理單詞或形狀之前先處理顏色，所以很多快餐連鎖店會在決定徽標和商標時選擇這兩種顏色。
Red and yellow makes you hungry, encouraging you to want to buy the product they sell, while also making you feel happy.
紅色和黃色會讓你感到飢餓，刺激你買它們銷售的產品，同時還能讓你感到快樂。
But McDonald's color psychology isn't the only way they make money — the real way they make money doesn't even have to do with their food.
但是利用顏色心理學不是麥當勞賺錢的唯一方式——真正的方式甚至與食物無關。
McDonald's has started to use this color philosophy（哲學） to influence and change the way people currently think about their brand as well.
麥當勞已經開始使用這套顏色哲學來影響和改變人們現在對該品牌的看法。
Many franchises in Europe have started to incorporate（合併） more of the color green into their storefronts and interior design because it's associated with nature and being environmentally friendly,
許多歐洲連鎖店開始在它們的店面和內部設計上加入了綠色元素，因為綠色與自然和環保有關，
something McDonald's has been criticized for not being in the past.
而過去麥當勞正因為不環保而受到批評。
The company has been working to become greener by using environmentally friendly refrigeration（製冷） and converting used oil into biodiesel fuel（生物柴油）.
該公司一直致力於變得更加環保，它使用環保的製冷方法，並且將廢油轉化為生物柴油。
So, next time you pass a McDonald's, don't be surprised if you find it really hard to resist going in and getting a burger and coke.
所以，下次你經過麥當勞的時候，如果你發覺自己很難抵制住進去買漢堡和可樂的衝動，不要感到驚訝。
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