【乾貨分享】wish產品描述怎麼寫才能更好的吸引買家

想必wish賣家們都已經清楚的了解到一個好的產品描述對於wish賣家的重要性，接下來就要好好的分析下，究竟一個好的產品描述是如何產生的，我們一步一步分析：

一、專注攥寫

產品描述其實就是就需要賣家將產品本身的依稀性能、特性以及怎麼使用都用最精煉的語句來敘述清楚，就比如形容湯匙，可以這樣：「This soup spoon has a large bowl」，一筆帶過就好。

二、寫明產品優點

產品描述一定要用心寫，並且在描述裡面增加產品的優點，前後語句一定要契合，不要突兀，否則會顯得相當的卡，諸如「This soup spoon has a large bowl, so you get more soup with each bite」。

三、具體化描述

適當加些單詞、短句讓產品描述更加具體飽滿，諸如剛才的湯匙或許還略顯模糊，為什麼湯匙的bowl很大?大到什麼境界?可以添加一些語句讓這句話更加飽滿具體，如：「This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite」

而至於乘湯的部分叫bowl，不過很多人都不清楚是什麼意思，你就必須要在描述中說清楚，如「This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite」

四、單詞修改

從上面的產品描述裡面可以多閱讀幾遍，看看是否有哪些單詞是可以替換修改的，在剛才的湯匙描述裡面有42個詞，但是「soup」單詞就出現5次，這其實對於湯匙本身是不好的，那麼就可以找個替代，如「bisques and broths」，詳細的可以這樣寫：「This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite」

五、語法檢查

諸如Hemingway和Google Docs的程序就能夠幫你檢查語法和拼寫錯誤，如果通過了，那麼再發布，最後的成品就是「This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite」

六、描述潤色

一個詳細簡練的描述一個好了，但是如果我們再產品描述上面在多點語句基調，是否會更好呢?如：「Hungry for some hearty chicken noodle or creamy clam chowder? This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite」

上述的就是針對寫好一個產品描述的簡單步驟，僅僅是一個舉例方法，供大家借鑑參考，方式有很多，就看是否有人能夠將它實現!