15年以上工作經驗的「金領」中英文簡歷模板

　　英文簡歷模板：15年以上工作經驗的「金領」

　　Marisa Baptiste

　　798 E. Mary melon, Unit 34 McHenry, IL 69065

　　TELL：****** Email：***********

　　EXPERIENCE

　　OGlLVY & MATHER, VP, GROUP ACCOUNT DIRECTOR, Chicago, IL/Pittsburgh, PA, 2002-present

　　. Orchestrated two-year strategic brand overhaul for True Value, fundamentally recasting brand as destination for do-it-yourseIf enthusiasts

　　Developed a comprehensive consumer and retailer program spanning qualitative and quantitative research incorporating segmentation study

　　Created a communications plan covering all touch points within organization including store owners, corporate employees and consumers

　　. Rebranded and developed strategy for new paint business brand creating positioning for "Color Made Simple" integrated program in 2,000 True Value stores nationalwide

　　. Seamlessly transitioned agency's second largest account from Pittsburgh to Chicago in 2005

　　. Oversaw all aspects of fast-paced $20MM retail account with 5,000 national outlets serving in many instances as client's de facto marketing department developing everything from crew uniforms, shopping bags, and trade show materials, to national advertising campaigns

　　. Manage two accounts and all agency new business working with an integrated staff of more than 20 across account management, strategic planning, creative, media, interactive, PR, and direct promoting . Worked on 12 new business pitches leading team in seven efforts and securing five new clients represented $5.5MM in revenue

　　. Prepared dozens of RFPs and worked on several pitches in categories including OneValue, Radiance, and MiIford Notes

　　FALLON ADVERTISING WORLDWIDE, ACCOUNT DIRECTOR, Minneapolis, MN, 2000-2001.

　　. Created brand architecture for interactive assignment in winning Bass Hotels (Holiday Inn parent) digital pitch

　　. Worked with ethnographerjpsychologist developing innovative research approach to uncover a new competitive brand positioning within the family of Holiday Inn Brands

　　. Led repositioning of historically leisure brand， recasting Holiday Inn as the preferred destination for business travelers

　　. Negotiated exc1usive sponsorship of NCAA men's Final Four, creating an integrated promotionaljcreative campaign targeted to business travelers

　　. WALTER THOMPSON, GROUP ACCOUNT DIRECTOR, Toronto, Canada, 1997-2000

　　. Managed 10 active brands including Kraft Dinner, Philadelphia Cream Cheese, Miracle Whip, and Kraft Singles for agency's largest account

　　. Responsible for JWT receiving incremental financial bonus of 3% of revenue based on superior account service rating in 1999

　　. Developed strategic positioning and managed creation of Kraft Dinner advertising that won Gold at the London Internatiohal Advertising Awards

　　VANDALAY INDUSTRIES, DIRECTOR OF PRODUCT DEVELOPMENT, Toronto, Canada, 1990-1996

　　. Helped company sales increase from $9MM to $30MM in six years

　　. Established company's first-ever marketing department, growing group to 15 employees from 0

　　EDUCATION

　　UNIVERSITY OF MANITOBA -WINNIPEG

　　. Bachelor of Commerce with Honors; Marketing Major

　　RETAIL MARKETING AND MERCHANDlSING CERTIFICATION -HUDSON'S BAY COMPANY

　　. Mariagement Training

　　中文簡歷模板：15年以上工作經驗的「金領」

　　Marisa Baptiste

　　798 E. Mary melon, Unit 34 McHenry, IL 69065

　　TELL：****** Email：***********

　　工作經歷

　　奧美廣告，副主席，客戶群總監，芝加哥，伊利諾州 /匹茲堡，賓夕怯尼亞州， 2002年至今

　　·為 True Value精心策劃兩年的品牌戰略調整，作為 DIY愛好者的目的地從根本上重新塑造品牌

　　開發了一個全面的消費者和零售商方案，貫穿定性和定量研究結合分割研究

　　建立一個溝通計劃，涉及組織內的所有終端消費者接觸點包括商店業主、企業員工和消費者

　　·為新塗料企業品牌更名和發展戰略，創建"簡單的色彩"定位整合全國 2，000家 True Value店鋪

　　·2005年將機構的第二大客戶從匹茲堡無縫過渡到芝加哥

　　·監督快速發展的總值2千萬美元5，000家全國網點的零售帳戶，在許多情況下充當客戶

　　·考查實際市場，從工作人員制服、購物袋、展會資料到全國性的廣告活動

　　·和超過20個工作人員綜合管理兩個帳戶和所有機構的新業務，包括帳戶管理、戰略策劃、創意、媒體、直動、公關，以及直接宣傳

　　·獲得12個生意竟標，先後領導七個提案，爭取五個新客戶，總計為5百50萬美元收入

　　·準備了RFP的數十幾個竟標工作，包括 OneValue， Radiance，和 Milford Notes等公司

　　FALWN環球廣告，客戶總監，明尼阿波利斯，明尼蘇達州， 2000-2001

　　·為互動任務搭建品牌架構，贏得巴斯酒店(假日酒店母公司)數字竟標

　　·與民族志學者/心理學家開發創新的研究方泣，展示假日酒店內一個新的競爭力系列品牌的定位

　　·重新定位舊的休閒品牌，重鑄作為商務旅客首選目的地的假日酒店

　　·談判獲得 NCAA男子四強的獨家贊助，創造了一個針對商務旅客綜合性宣傳 /創意運動

　　智威湯遜廣告有限公司，客戶事務群總監，多倫多，加拿大，1997-2000

　　·為公司最大的客戶管理 10個知名品牌，包括卡夫通心粉和奶醋、費城奶油奶醋、卡夫奇妙醬甜、卡夫芝士片等機構

　　·基於1999年的客戶服務優良平級使智戚湯遜年度資金獎金收入增量3%

　　·制定戰略定位和廣告管理，創建卡夫通心粉和奶酷廣告贏得倫敦國際廣告獎創作金獎

　　VANDALAY工業公司，產品開發署署長，多倫多，加拿大，1990-1996

　　·在六年內幫助公司銷售額從 9百萬美元增加至 3千萬美元

　　·成立公司有史以來第一個營銷部，僱員從0增加到15人

　　教育背景

　　加拿大曼尼託巴大學-溫尼伯

　　·商學榮譽學士學位，市場營銷專業

　　零售市場推廣及營銷認證-哈德遜灣公司

　　·管理培訓

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（實習編輯：高奕飛）