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Bangkok， Thailand — Apple today previewed Apple Central World， its second and largest retail location in Thailand. Nestled in the heart of Ratchaprasong， Bangkok’s iconic intersection， the store provides a completely new and accessible destination within the lively city.
Apple Central World’s distinctive architecture is brought to life with the first-ever all-glass design， housed under a cantilevered Tree Canopy roof. Once inside， customers can travel between two levels via a spiral staircase that wraps around a timber core， or riding a unique cylindrical elevator clad in mirror-polished stainless steel. Guests can enter from the ground or upper level， which provides a direct connection to the Skytrain and the city’s largest shopping center. The outdoor plaza offers a place for the community to gather， with benches and large Terminalia trees surrounding the space.
「We are excited for visitors to discover this truly one-of-a-kind store in Ratchaprasong，」 said Deirdre O』Brien， Apple’s senior vice president of Retail + People. 「With our future Today at Apple sessions and a phenomenal team ready to welcome the community with exceptional service and support， we can’t wait for our customers to experience Apple Central World.」
The store’s unique design includes many of Apple’s latest features， including a Forum， Boardroom， and freestanding displays. Centered around a Video Wall， the Forum will be home to future Today at Apple sessions with some of Bangkok’s greatest artists， musicians， and creatives. Customers can discover curated products and accessories for a wide range of creative interests at the freestanding displays， located all around the circular store layout on the first floor. The Boardroom sits in the lowest level of the store and will provide entrepreneurs， developers， and local business owners a dedicated space to receive personal advice and guidance from the Apple team.
Apple Central World opens Friday， July 31 at 10 a.m. ICT in Bangkok， where more than 130 new team members speaking 17 languages will welcome customers. The new store will open with thorough health and safety measures seen across all Apple Store locations for both employees and visitors， including a mask requirement， temperature checks， and social distancing.
To ensure the health and safety of our guests， visits to Apple Central World on Friday will be by appointment only. Customers can visit apple.com/th/centralworld to choose from available times， and each non-transferable reservation admits one person. Capacity will be limited， so guests may experience wait times before entering the store.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today， Apple leads the world in innovation with iPhone， iPad， Mac， Apple Watch， and Apple TV. Apple’s five software platforms — iOS， iPadOS， macOS， watchOS， and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store， Apple Music， Apple Pay， and iCloud. Apple’s more than 100，000 employees are dedicated to making the best products on earth， and to leaving the world better than we found it.
曼谷，泰國-蘋果今天預告了蘋果中央世界，這是它在泰國的第二個也是最大的零售點。該店位於曼谷標誌性交叉口Ratchaprasong的中心地帶，為這座充滿活力的城市提供了一個全新的、可到達的目的地。
蘋果中央世界（Apple Central World）獨特的建築採用了第一次全玻璃設計，位於懸臂式樹冠下。進入後，顧客可以通過環繞木芯的螺旋樓梯在兩個樓層之間穿梭，或者乘坐由鏡面拋光不鏽鋼包裹的獨特圓柱形電梯。客人可以從地面或上層進入，這將直接連接到空中火車和城市最大的購物中心。室外廣場為社區提供了一個聚集的地方，周圍有長凳和大型終端樹。
「我們很高興遊客能在Ratchaprasong發現這家真正獨一無二的商店，」蘋果零售+People高級副總裁Deirdre O'Brien說。「今天我們的未來將在蘋果大會上舉行，一支非凡的團隊隨時準備以卓越的服務和支持歡迎社區，我們迫不及待地等待我們的客戶體驗蘋果中央世界。」
這家商店的獨特設計包含了蘋果公司的許多最新功能，包括論壇、會議室和獨立顯示屏。該論壇以視頻牆為中心，將在今天的蘋果會議上與曼谷最偉大的藝術家、音樂家和創意人士舉行「未來之家」。客戶可以在位於一樓圓形商店布局周圍的獨立陳列櫃中發現各種創意興趣的策劃產品和配件。董事會會議室位於商店最底層，為企業家、開發者和當地企業主提供一個專用空間，讓他們接受蘋果團隊的個人建議和指導。
蘋果中央世界將於7月31日星期五上午10:00在曼谷ICT開幕，屆時將有超過130名講17種語言的新團隊成員迎接客戶。這家新店將在所有蘋果專賣店為員工和訪客提供全面的健康和安全措施，包括口罩要求、溫度檢查和社交距離。
為確保客人的健康和安全，周五訪問蘋果中央世界將只接受預約。客戶可以訪問apple.com/th/centralworld從可供選擇的時間，每個不可轉讓的預訂允許一個人。容量有限，因此客人在進入商店之前可能會經歷等待時間。
蘋果在1984年推出了Macintosh，徹底改變了個人技術。今天，蘋果公司憑藉iPhone、iPad、Mac、applewatch和appletv在創新方面領先世界。蘋果的五大軟體平臺——iOS、iPadOS、macOS、watchOS和tvOS——為所有蘋果設備提供無縫體驗，並為人們提供突破性服務，包括App Store、Apple Music、Apple Pay和iCloud。蘋果公司超過10萬名員工致力於製造世界上最好的產品，並為創造比我們發現的更好的世界而努力。