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D·WILL第35期預告片
《陳仕斌：國民消費品牌的新起點》
陳仕斌是好運文化科技的創始人。2012年擔任天恩科技產品開發總監，主導產品「太陽能警示牌」獲得中國設計紅星獎，並在《電源世界》、《光源與照明》核心雜誌發表文章。2013年聯合建立「少即是多」設計公司，主要專注中國文化研究與消費類產品設計。2015年聯合建立月步科技，創立MOONWK、DUOZOULU鞋履品牌與i-LINK公益品牌，其產品獲得德國紅點獎、IF獎、日本G-MARK獎、美國IDEA獎、CGD當代好設計獎；其商業品牌取得了金百合連鎖品牌最具人氣獎。
Chen Shibin is the founder of HaoyunWorks. In 2012, he was the director of product development of Tian』en Technology, and his leading product 「Solar Warning Sign」 won the China Red Star Award, he published articles in the magazines such as the World of Power Supply and Lamps&Lighting. In 2013, he jointly established 「Less is More」 Design Company, which mainly focuses on Chinese cultural research and consumer products design. In 2015, he jointly established Yuebu Technology, MOONWK and DUOZOULU shoe brands and i-LINK charity organization, his products won the Red Dot Award, IF Award, G-MARK Award, IDEA Award, Contemporary Good Design Award(CGD); His commercial brands won the CCFA Golden Lily 「The Most Popular Award」
授課題目：國民消費品牌的新起點
Lecture Title：A new starting point for consumer brands
授課語言：中文
Language:Chinese
摘要：
Summary：
隨著新冠肺炎疫情在全世界持續的傳播及發展，各個經濟體都受到不同程度的影響，然而這次與以往不同的是，由於中國採取了及時、合理的應對措施，有效地控制住了疫情，成為全球經濟復甦的領頭羊。在幾個月的停滯生活中，消費的行為和品牌的價值都發生了改變，隨著短暫的混亂之後，中國成熟的供應鏈系統與中國龐大、多維內銷市場的優勢日益顯現，配合當代中國人民自信心的回歸，市場中新的品牌秩序正在建立，國民消費品牌將迎來新起點，在各個層面的領導者，比任何時候都需要更加警惕與果斷地應對接下來不斷變化的市場，並做好迎接新秩序的準備。
As covid-19 continues to spread and develop around the world, various economies have been affected to varying degrees. Thanks to the timely and reasonable response measures taken and the epidemic iseffectively-controlled, China has become the bellwether of global economic recovery. After a few months of stagnation and a brief period of confusion, consumer behavior and brand value have greatly changed. China’s mature and complete supply chain, and the advantages of China’s multi-dimensional domestic market become more visible and hence unleashed huge potential. Combined with confidence accumulation of the Chinese people, a new brand order in the market is being formed, and national consumer brands will usher in a new starting point accordingly. Leaders at all levels need to be more vigilant and decisive than ever to respond to the ever-changing market, and do good preparation for the new landscape.
預約觀看線上課程（ 11月1日周日 19:00 ）
D·WILL講堂
主辦單位：中國美術學院文創中心
& 中國設計智造大獎
總策劃：王昀
顧問：熊娜
監製：孫曉珺
第35期 D·WILL
學術主持：朱吉虹
學術助理：劉思陳
海報設計：中國藍TV
視頻剪輯：中國藍TV
運營推廣：白凌霏 姚雲騅
D·WILL Lecture
Host：Design Innovation Center，CAA
& Design Intelligence Award
Main Planner：Wang Yun
Consultant: Na Xiong
Main Producer：Xiaojun Sun
No. 35 D·WILL
Content Planning：Jihong Zhu
Assistant: Sichen Liu
Poster Design: China Blue TV
Video Editing：China Blue TV
Operational Promotion：Lingfei Bai, Yunzhui Yao