2007年9月17日(中國珠海)
全球領先的攀登和滑雪器材製造商Black Diamond於2007年9月17日正式宣布整合中國大陸分銷體系,由上海的Blue Ice公司作為中國大陸的唯一代理。
隨著去年Black Diamond珠海亞洲公司的建立,在中國近年來攀登和戶外運動持續穩健發展的大環境下,BD需要通過與唯一代理商合作,從而更有效地調控產品庫存、積極推廣市場宣傳,為零售商提供強有力的後備支持,最終更好地服務於中國大陸的攀登和滑雪運動愛好者等終端客戶。「隨著更多新攀登區域的開發,攀登難度和整體水平日益提高,中國的攀登運動保持穩健增長的態勢。」BD亞洲的董事總經理Ryan Gellert說,「在未來的一年中,為了更好地服務於攀登者和戶外產品零售商,我們將會推出一系列的活動和項目,其中包括組織攀登節,在我們的中文網站上增加更多攀登和滑雪器材的技術知識,以及與中國有關的攀巖、攀冰和登山等活動和賽事的介紹等信息,同時我們還將推出零售合作夥伴項目和攀登精英會員計劃。」
Black Diamond是一個員工擁有的公司,它集設計、生產和測試於一身,不斷致力於改進和創新攀登及滑雪類產品,同時還積極地倡導保護環境,多年以來在專業攀登及滑雪裝備領域中佔據著行業領導者地位。如需了解更多關於Black Diamond的信息,請訪問英文網站www.blackdiamondequipment.com或中文網站www.bdel.com.cn
September 17, 2007 (Zhuhai, China)
Black Diamond Consolidates Mainland China Distribution
Black Diamond Equipment Ltd., a global leader in the climbing and freeride ski markets, announced that they have consolidated their Mainland China distribution with a single partner - Blue Ice Adventure in Shanghai.
With last year『s opening of BD ASIa in Zhuhai and the continued growth of climbing and outdoor sports in China, this change allows BD to consolidate inventory, marketing efforts, and dealer support with a single partner in order to better serve climbers throughout Mainland China. 「Climbing in China continues to grow as new areas are developed and the standards are continually raised,」 comments Ryan Gellert, Managing Director of BD Asia. 「We have a number of EVENTs and programs planned for the upcoming year in China aimed at serving both climbers and outdoor retailers. These include hosting a climbing festival, adding event and additional technical info to our Chinese language website, and developing pro purchase and strategic retail partner programs.」
Black Diamond Equipment Ltd. is an employee-owned manufacturer of equipment for rock climbing, alpinism and freeride skiing. By consistently building innovative products and actively preserving the mountain environment, Black Diamond has assumed a leadership role in the international outdoor community.