昨天,蘋果新品發布會在賈伯斯劇院拉開了序幕。
Apple一口氣發布了三部新的手機:iPhone XS,iPhone XS Max,iPhone XR。(注意這裡的X念 ten,不念「叉」)
然而看了新品的價格,只能說貧窮使我保持理智。
但是看了Apple發布的新品介紹視頻之後,不得不感嘆蘋果的文案寫的是如此之好,在短短的四分鐘之內,用了不到400個單詞就把把三個產品介紹得驚為天「機」,作為一個好(pin)學(qiong)的英語老師,當然不能錯過這個機會好好學習一把。
先欣賞一下4分鐘的產品花式自誇:
https://www.youtube.com/watch?v=9m_K2Yg7wGQ
(由於版權的限制,YouTube下載的視頻竟然在騰訊上審核不通過TT,只能發一個連結大家自己在線觀看了)
下面貼上對視頻文本的轉錄和分析(長篇預警。。。)
The iPhone Xdescribed our vision for the futureof the smartphone.
第一句先回顧了一下上一代iPhone X對未來智慧型手機的構想。
Today, we areextending that vision with significant advancesacross three entirely new products.
這次新發布的三個產品取得了極大的進展(with significant advances),並延續了我們對於未來智慧型手機的構想,可謂承上啟下,完美過渡。
iPhone XS iPhone XS Max and IPhone XR.
iPhone XS iscompletely uncompromising.
直譯過來,iPhone XS絕不將就。意思就是說,iPhone XS每一個方面都力求做到完美。
TheexpansiveSuper Retina display with OLEDdelivers vivid brightness, true blacks and high-dynamic range content.
這裡學習一下如何描述手機屏幕。下次想說big screen的時候提醒自己換成expansive display。
iPhone XS Max has the largestdisplayever on an iPhone.
這裡的display就是 screen的意思,同義替換學起來~
Custom-developedstainless steel isprecisely machinedto create structural bands in threefinishes, including new gold.
這句話學幾個地道的搭配:定製的 custom-developed;精心打造 precisely machined;finish這裡是名詞,本意指「成品的表面」,可以理解為iPhone的外殼。
With even betterwater and dust resistance, this structure is integrated withthe mostdurableglass ever developed for a smartphone.
還是幾個有關數碼產品的表達:防水防塵water and dust resistance;耐用的 durable
Face ID, enabled by the TrueDepth camera system,reinvents the wayto securely unlock, log in and paywith only a glance.
Face ID重新定義了快速解鎖的新方法(reinvents the way)。這裡的「with only a glance" 用得十分巧妙,一語雙關,即說明了面部解鎖之快,又形象地描述了解鎖手機的方法:只需一瞥, 即可解鎖。
Now, it’s even faster.
The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone.
Its next-generationneural engine dedicatesmachine learningtoeverything fromaugmented realityto photography.
neural engine 神經網絡引擎 ; augmented reality (AR)增強現實; dedicate ... to 這裡可以理解為將機器學習深入應用到這些方面。
With a more advanced dual camera system and neural engine, iPhone is againtaking us to a new era ofphotography where evenmore capbale sensorsare combiend withlenses, chips and advanced softwaredelivering Smart HDR across your photos creating images like never before.
雙攝像頭:dual camera; 傳感器:sensors; 鏡頭:lenses; 晶片:chips
在這些名詞前,Apple用了more advanced、more capable之類的形容詞修飾,以表明iPhone正在帶領我們進入一個攝影的新紀元(taking us to a new era of photography)
Potrait mode on both the back camera and front TrueDepth camera nowfeaturesmore nuanced, software-enhanced, adjustable depth of field.
我特別喜歡iPhone的人像模式,用英語怎麼說呢?原來是portrait mode;
人像模式可以帶來更加精細(nuanced)、軟體優化(software-enhanced)、以及可調節景深(adjustable depth of field) 的效果。
4K video, with betterlow-light performance, and extendeddynamic range, now records instereo.
低光表現:low-light performance;動態範圍:dynamic range;立體聲:stereo
And your content plays back in widened stereo sound.
IPhone XRintegratesthe samebreakthrough technologies.
這句話直接拿來描述高科技的數碼產品特別好用:sth integrates breakthrough techonologies.
It's powered by the same A12 Bionic chip, has the sameversatileTrueDepth camera, with the same advanced Face ID.
versatile原指人多才多藝,在這裡表達了iPhone攝像頭的功能十分豐富,簡單又貼切。
An entirely new range offinishesare enabled byprecison-machined, structural aluminum bands anodized to complement anall-glassenclosure.
precison-machined和上文的precisely machined相呼應,all-glass enclosure 就是我們所說的全玻璃機身
The all-screen Liquid Retina display is the most advanced LCD in a smartphone and the most color accurate in the industry.
A newbacklight designallows the display to extend into theradiused corners, enabling a larger LCD than ever before.
背光設計:backlight design
radiused corners指的是iPhone X的弧形邊角;
The advanced single-camera system combined with machine learning allows iPhone XR torecognize people, map subjects, and add depth.
這裡介紹了攝像頭的一些功能:識別人物、描繪物體、增加景深。
The depth of field is adjustable so you cantake more dramatic potraits.
可調節的景深使得人像照片更加驚豔(take more dramatic potraits. )
Ourutterly uncompromised vision for the future, iPhone XS and iPhone XS Max, and with a range of new finishes, offering more choice to more people, iPhone XR.
最後Apple不忘首尾呼應對未來的極致追求(utterly uncompromised vision for the future),又一下子把自己的產品捧上了天。
我無法評論這三部手機實際的功能,但這篇花式自誇的文案裡確實有很多英語學習者能夠借鑑的表達和技巧:用詞精準、簡潔、生動。特別是動詞的使用,動詞和副詞、形容詞和名詞的搭配,會讓讀者真切體會到產品的驚豔之處,並產生購買的衝動。
另外,學習完這個4分鐘的視頻,也可以積累到很多有關數碼產品的詞彙和表達,對於準備雅思口語的小夥伴,也是很有幫助的呢!
你好MsYang
這裡不只有三尺講臺
還有詩和遠方
英語教學|英語學習|生活點滴