「本周活動」
【活動一】Workshop on Innovation and Intellectual Property
2019/11/19
時間：11月19日（周二）上午8:30-12:30
地點：浙大紫金港校區行政樓管理學院1102會議室
演講嘉賓：
Professor Mr.Araken Alves de Lima，巴西桑塔卡塔琳娜州INPI分局宣傳部負責人
演講題目：Technological parks and emerging technologies for recovering degraded economical areas - selected Brazilian cases
Professor Mr. Alexandre Guimarães Vasconcellos，巴西工業產權局INPI總部研究生與科研部教授
演講題目：Possibilities to articulate Innovation, Intellectual Property and Sustainable Development in the Brazilian Amazon
Professor Mr.Luiz Otavio Pimentel，巴西桑塔卡塔琳娜州聯邦大學法學院教授、巴西工業產權局（INPI）前局長
演講題目：Hot research on regional innovation in South Brazil
Professor Mr.Paul M. A. Baker，美國喬治亞理工（先進交流政策研究與戰略創新研究中心）高級研究員
演講題目：（Better workforce in IT Era: Definition and policies from US perspective）
Professor Mr.Walter SCHERRER，奧地利薩爾斯堡大學經濟學與社會科學院教授
演講題目：Innovation policy for digital transformation: A blend of systemic instruments and open innovation
陳向東，北京航空航天大學經濟管理學院
演講題目：Analytical framework for investigating emerging technologies from emerging economy perspective
【活動二】跨國醫療合作與發展第二屆（杭州）國際論壇
2019/11/21
時間：11月21日（周四）上午9:00--12:00
地點：杭州三立開元酒店
詳情及報名連結：
http://mba.zju.edu.cn/show-126-18069.html
【活動三】數據科學與管理工程學系學術講座No.85：The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP)
2019/11/21
時間：11月21日（周四）上午10:00-11:00
地點：浙大紫金港校區行政樓1004會議室
報告人：H’meidatt Abdeljelil博士生, Zhejiang University
報告人簡介：
H’meidatt Abdeljelil是浙江大學管理學院管理科學與工程系在讀博士，主要從事神經營銷學的研究。碩士就讀於北京科技大學管理學院管理科學與工程系。
講座摘要:
The tendency of customers』 preference to their local brands over the foreign ones is known as consumer ethnocentrism, and it is an important issue in internationalmarketing. This study aims at identifying the behavioral and neural correlates of Consumer Ethnocentrism in the field of brand preference, using event-related potential(ERP). We sampled subjects from two ethnic groups, a Chinese ethnic group and a sub-Saharan Black African group from Zhejiang University. The results revealed that the race of the brand-logo recommender highly impacted the Chinese subjects』 preference for the brand-logos. The N200 component elicited by the in-group recommended logos were significantly lower than those elicited by the out-group recommended logos. Additionally, there was evidence that being familiar with foreign cultures reduced consumer ethnocentrism. The African subjects were familiar with Chinese people and adopted Chinese culture, as a result, they did not differ in showing preferences between the in-group and out-group recommended logos.
This paper is published in the Journal of Frontiers in human neuroscience, July 2019, volume 13, page 220.
【活動四】
第五屆全球浙商創新創業論壇：創新賦能高質量發展
2019/11/22
時間：2019年11月22日（周五）9:00-12:00
地點：浙大紫金港校區求是大講堂
詳情及報名連結：
【活動五】數據科學與管理工程學系學術講座No.84：Estimating Search Models with Panel Data: Identification and Re-Examination of Preference Heterogeneity
2019/11/22
時間：11月22日（周五）上午10:00-11:30
地點：浙大紫金港校區行政樓管理學院1102會議室
報告人：董曉靜，終身副教授，聖塔克拉拉大學
嘉賓簡介：
Prof. Xiaojing Dong is a tenured Associate Professor of Marketing and Business Analytics, and the Faculty Director of Master of Science in Business Analytics at Santa Clara University. Her research area applies Data Analytics techniques (Bayesian and classical) to develop model examining how company marketing actions influence customer decisions, and therefore provides suggestions on improving Marketing and Business decisions. Her studies span multiple industries, including social network, online retail, pharmaceutical, travel, among many others.
講座摘要:
A consumer’s preference and search cost would play critical roles for an online retailer when selecting a product to recommend and when choosing targeting strategies. A consumer with higher search cost will have a lower probability to explore the products that are not recommended.
Using a unique data-set from an online retailer that contains panel information on consumers' search and purchase behavior, our proposed approach demonstrated that when ignoring search costs, we overestimate consumers』 preference heterogeneity by 40%. Using the example of personalized pricing, we show that this bias has important consequences for targeted marketing. Finally, we show that panel dimension of the data is crucial for identifying preference heterogeneity separately from search costs.
【活動六】領導力與組織管理學系年度學習活動之張鋼老師帶您解讀「初心」專題講座
2019/11/22
時間：11月22日（周五）12:00-13:30
地點：浙大紫金港校區行政樓管理學院502會議室
主講人：張鋼，浙江大學管理學院教授
報名連結：
https://www.wjx.top/jq/49768902.aspx
【活動七】浙大管院EDP中心11月開學典禮
2019/11/23-11/24
時間：11月23-24日（周六至周日）
地點：浙大紫金港校區
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原標題：《浙大管院本周活動概覽（2019.11.18-2019.11.24）》