群邑擢升徐俊管理中國大陸、香港和臺灣地區業務，任命Ashutosh Srivastava為亞太區執行長（不包含中國大陸、香港和臺灣）
WPP旗下媒介投資集團群邑，今日宣布擢升徐俊（Patrick Xu）管理中國大陸、香港和臺灣地區業務；任命Ashutosh Srivastava為亞太區執行長（不包含中國大陸、香港和臺灣），即刻生效。此外，徐俊將繼續擔任WPP中國區執行長。Ashutosh Srivastava負責管理群邑在亞太區其他市場的業務。徐俊、Ashutosh Srivastava以及Demet İkiler（歐洲、中東和非洲地區執行長）將成為群邑全球領導管理團隊的三位新成員，全面負責群邑旗下代理公司（傳立、競立、蔚邁、Essence和m/Six）在亞太區的發展戰略與運營管理。在群邑全球前十大重點市場中，亞太區佔三席。群邑在亞太區16個國家擁有12000名員工，媒介承攬量近160億美金，佔據43%的市場份額（來源：COMvergence, 2019）。徐俊和Ashutosh將貫徹集團戰略，與各市場、各代理公司的領導團隊緊密合作，充分發揮集團規模優勢，大力發展技術驅動的各項服務，為客戶提供更有效、更高效的解決方案。「我們在亞太區實行這樣的模式，主要是基於該區域的龐大規模和文化多樣性，」群邑全球營運長Mark Patterson表示，「這一區域的領導者對本土市場及其文化必須具備足夠全面和深刻的了解和洞察，同時必須具備與各市場不同團隊深度合作的能力。Patrick和Ashutosh在過去的工作中表現卓越，他們二位無疑是最佳人選。」徐俊於2014年加入群邑，擔任中國大陸地區執行長，2015年至今，他帶領公司在複雜的市場環境下實現了每年雙位數的增長。2017年初始，他同時擔任WPP中國區執行長，負責推動業務增長以及吸引、發展和留住最優秀和最多元化的人才。中國是WPP的第三大市場，WPP中國擁有10000多名員工。 「能夠有機會與Ashutosh以及我們的團隊共同驅動群邑在亞太區的發展，我感到非常高興和榮幸，」徐俊說道，「亞太區擁有最多元化的媒介格局、文化和消費者偏好，這裡是世界上增長最快、最為領先的數字市場。聯合管理的模式讓我們能發揮各自優勢、增進協同，為我們的客戶、媒體夥伴和技術夥伴創造更多價值。」Srivastava自1997年在印度加入WPP集團旗下的智威湯遜，帶領團隊服務於聯合利華直至2001年。在任期間，他幫助公司鞏固了南亞及中東和北非地區（MENA）的業務，並成功幫助集團在該市場成立了傳立媒體。他曾擔任群邑南亞區執行長，並於2006年前往新加坡擔任傳立亞太區執行長；2012至2014年期間擔任傳立全球產品及人才負責人；隨後擔任傳立亞太區、中東和北非地區、非洲和俄羅斯等多個增長市場的執行長至今。Ashutosh Srivastava
群邑亞太區執行長
（不包含中國大陸、香港和臺灣）
「人才發展和產品開發一直是我工作熱情的源泉，」Srivastava表示，「我很期待與Patrick一起帶領群邑亞太市場，尤其是幫助我們的代理公司在市場上脫穎而出，為客戶解鎖增長密碼。集團的規模優勢讓我們擁有與品牌、媒體、技術及數據夥伴緊密合作的獨特機遇，以重塑我們的行業，成為推動世界向上向善的一股力量。我們期待與行業各方通力合作，通過可持續的實踐，消除廣告欺詐、個人數據濫用和不安全的媒體環境等行業問題。」在Srivastava的領導下，傳立已成長為市場領導者，在坎城、Spikes、Tangrams、全球和亞太媒體節、亞太及全球MMA無線營銷獎等各大獎項中斬獲了諸多獎項。在過去七年中，傳立五次獲評Campaign亞太區「年度最佳媒介代理商網絡」，2018年被評為「年度最佳數字代理商網絡」。Ashutosh此前所負責的傳立俄羅斯、中東和非洲地區業務將由傳立歐洲、中東和非洲地區及全球客戶執行長Helen McRae兼管。徐俊將常駐上海，Ashutosh Srivastava將常駐新加坡。GROUPM EXPANDS PATRICK XU』S CHINA CEO REMIT TO HONG KONG AND TAIWAN, ASHUTOSH SRIVASTAVA NAMED CEO OF ASIA PACIFIC (EXCLUDING MAINLAND CHINA, HONG KONG AND TAIWAN)
GroupM, WPP’s media investment group, today announced that Patrick Xu will expand his China CEO remit to include Hong Kong and Taiwan as Ashutosh Srivastava has been named CEO of Asia Pacific (excluding mainland China, Hong Kong and Taiwan) effective immediately. Xu will also remain WPP’s China Country Manager.Srivastava will take responsibility for all other GroupM Asia Pacific markets.
In their new roles, Xu and Srivastava will join recently named EMEA CEO Demet İkiler as the newest members of the Global Leadership Team and will be responsible for strategy and operations throughout the APAC region across GroupM’s agencies, including Mindshare, MediaCom, Wavemaker, Essence and m/Six. GroupM APAC has a market share of 43% in the region, with 12,000 people and nearly $16 billion in billings across 16 countries (COMvergence, 2019) – including three of the top ten markets globally. Patrick and Ashutosh will champion GroupM’s strategy to work with agency and GroupM leadership in the region using the group’s scale to provide more powerful and effective solutions for clients through the development of global technology-enabled services.
「We elected to structure the region this way given its size and cultural diversity,」 GroupM Global COO Mark Patterson said. 「The leaders of this region require broad and deep local market understanding and cultural insight as well as a hands-on approach working with the regional and market teams. Patrick and Ashutosh fit the bill perfectly. The region couldn’t be in better hands.」
Xu joined GroupM in 2014 as China CEO, leading the group to double-digit growth annually since 2015. In early 2017, Xu added WPP Country Manager to his remit, responsible for delivering growth and attracting, developing and retaining the best and most diverse talent in WPP’s third largest market with more than 10,000 people across the group.
Patrick Xu
GroupM CEO （Mainland China, Hong Kong, Taiwan）
WPP China CEO
「I am excited and honored to have the opportunity to jointly drive the development of GroupM in Asia Pacific with Ashutosh and our team,」 Xu said. 「We have the fastest-growing and the most progressive digital markets in the world with incredible diversity of media landscapes, cultures and consumer preferences. Our joint leadership will do all we can to enhance synergy and create more value for our clients as well as our media and tech partners.」
Srivastava joined WPP in 1997 in India with J. Walter Thompson, leading the Unilever relationship until 2001. In that role, he helped consolidate the business across South Asia and MENA, culminating in the launch of Mindshare in that part of the world. He was subsequently the CEO for GroupM in South Asia, before moving to Singapore to be Mindshare APAC CEO in 2006. He then became Mindshare’s global products and talent leader from 2012-14 and, since then, has been CEO for its growth markets group covering APAC, MENA, Africa and Russia.
Ashutosh Srivastava
GroupM CEO of Asia Pacific
(excluding mainland China, Hong Kong and Taiwan)
「Developing people and products has always been my prime passion,」 Srivastava said. 「I look forward to leading GroupM in the region with Patrick, especially to help our agencies differentiate themselves in the market and unlock growth for our clients. With such a huge market share, we also have a unique opportunity to work closely with brand marketers and various media, tech and data partners, to reshape our industry into a force for good for the world. We’re looking forward to working with these partners to help clean-up ad fraud, personal data misuse and unsafe environments through the development of sustainable practices.」
Under Srivastava’s leadership, Mindshare APAC became a market leader, leveraging its core value of provocation to dominate awards in the region such as the Spikes, Tangrams, Festival of Media APAC and MMA Smarties APAC. Mindshare has also been named Campaign’s Media Agency Network of the Year in APAC for five consecutive years. Mindshare APAC’s success also contributed toward Mindshare being named the Cannes Lions Media Network of the Year in 2019 and the MMA Global Mobile Agency of the Year for the past two years.
Ashutosh will transition his leadership of Mindshare’s Russia, Middle East and Africa markets to Helen McRae, CEO Mindshare EMEA and Worldwide Client Group, in due course.
Xu will be based in Shanghai and Srivastava remains in Singapore.