自從抖音的美國版Tik Tok大獲成功以來,其用戶數量飛速上漲,各種圍繞著Tik Tok的潮流及亞文化也不斷快速發展。而VSCO girls 和 E-girls就是其中的兩個主要群體。
「VSCO girls」 are the latest subculture to arise from apps such as TikTokand Instagram, where millennials and Gen Zers are often heavily influenced by one another.
「VSCO女孩」是來自TikTok和Instagram等應用程式的最新亞文化,在這些應用程式中,千禧一代和80後經常受到彼此的嚴重影響。
「The name comes from the VSCO editing app, which is used for its filters that create a consistent social media aesthetic. The term is now used to describe female teenagers who dress and act in a certain manner that is virtually indistinguishable from one another, both online and in real life. 」
這個名字來自VSCO的編輯應用程式,它的濾鏡功能創造了一個主流的的社交媒體審美。如今,它被用來描述一群無論在網絡或現實生活中都以某種一樣的方式打扮和行事,幾乎無法分辨的女青少年。
「On Instagram, where the hashtag #VSCOgirl has been used on more than 1m posts, the aesthetic is mostly that of a colourful, beachy lifestyle. Some of the photos are of homemade friendship bracelets, while others show young girls posing in nature . Environmental advocacy is also a common trait found in those who identify with the term.」
在Instagram上,#VSCOgirl這個標籤已經在超過100萬篇帖子中被使用,它的審美主要是那種多彩鮮豔的,沙灘旁的生活風格。其中一些照片是自製的友情手鐲,而另一些照片則是年輕女孩在大自然中擺pose。倡導環保也是那些認同這一觀念的人的一個共同特徵。
「One of the largest commonalities among VSCO girls is their outfits, which often consist of clothing and accessories from the same brands. One 15-year-old YouTuber described the trend as 'basic'. 'The word I would use best to describe it is basic, because everybody wears the same clothes and has the same items,' said by Caiti DeCort.」
VSCO女孩們最大的共同點之一就是她們的服裝,它們通常由相同品牌的服裝和配飾組成。一位15歲的youtube用戶將這一趨勢描述為「基本的」。「我所用的最適合描述它的詞是基本的,因為每個人都穿一樣的衣服,有一樣的東西,」Caiti DeCort說。
如果說VSCO girl代表的是「潮人」的話,
那麼E-girl多代表的可能就是我們所謂的非主流。
「An entire generation came of age on the internet, and high school cliques have morphed into an online phenomenon - creating an entirely new group of subcultures. As the internet lexicon grows, it can be hard to keep up. 」
當整整一代人都是在網際網路上長大的,而高中裡的小集團已經演變成了一種網絡現象——一個全新的亞文化群體隨之產生。隨著網絡詞彙的增長,人們可能很難跟上。
E-girls were created, and exist, almost entirely on the internet, with the name just a shortened version of 「electronic girl」. The subculture typically consists of teenagers and those slightly older, and can be defined as people who spend a lot of time on the internet - using platforms such as Twitch, for live-streaming, Instagram, Discord, and most importantly, video app TikTok - to create an online persona.
「E-girls」這個名字是「electronic girls」的縮寫,它幾乎完全是在網際網路上被創造並存在至今的。這種亞文化通常由青少年和稍大一點的人組成,可以定義為那些花大量時間在網際網路上來創造一種人設的人,他們使用諸如Twitch、 Instagram、Discord,以及最重要的,視頻應用TikTok等平臺進行直播。
But while VSCO girls summon imagery of nature and friendship bracelets, e-girls more closely resemble the 「scene」 trend of the 2000s.
然而,當VSCO女孩會讓人聯想到大自然和友情手鐲,E-girls卻更像是本世紀頭十年的「scene」潮流。
Most recognizable about e-girls is their style, which typically includes hair dyed shades of blue, pink, or other colors of the rainbow, and worn in half-pigtails. The makeup is the most iconic part of the look, with e-girls often choosing heavy black winged eyeliner and bright blush swept across their cheeks and noses. The look can be completed, and often is, with hand-drawn x’s, hearts or faux freckles.
最具辨識性的是她們的風格,通常包括染成藍色、粉紅色或其他彩虹色的頭髮,以及半馬尾辮。妝容是整個造型中最具標誌性的部分,E-girls通常會選擇厚重的黑色帶翼眼線,並在臉頰和鼻子上畫上明亮的腮紅。這種化妝通常以手繪的x、心形或人造雀斑宣告完成。
隨著中國網際網路行業的發展,中國也逐漸有了自己的亞文化圈子如漢服等,VSCO girl和E-girl也沒能像當年的scene trend一樣成為中國的「殺馬特」變得舉國皆知。對於這樣的亞文化潮流大家有什麼看法呢,請在評論區留言哦~
來源:Instergram
independent.co.uk