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Dior to host Cruise 2021 runway show in Puglia for friends and family only
Dior 2021巡航系列大秀將於7月在義大利萊切舉辦
來源：EveningStandard
繼Burberry宣布將於9月舉辦「無觀眾」的時裝秀後，Dior也於近日表示，將以直播的形式來展示品牌秀場。
原定於5月27日舉辦的Dior 2021巡航系列大秀，目前已更改至7月22日舉辦，選址義大利南部普利亞區歷史悠久的萊切大教堂廣場。
屆時，品牌計劃僅邀請少數朋友和家人參與，並嚴格遵守義大利實施的社交隔離規定。其他觀眾可從線上觀看品牌秀場。
Dior執行長兼總裁Pietro Beccari與藝術總監Maria Grazia Chiuri為此也特別召開了線上新聞發布會，解釋舉辦此次大秀的原因。
第一，對品牌來說秀場是傳遞和承載情感的地方；第二，Chiuri從小就生長在普利亞區，她的父親與該地區的手工藝人一起參與設計了該系列。
Chiuri也表示，最重要的事情是向觀眾們傳遞普利亞區的手工藝品的價值，尤其是年輕一代。新系列的設計也希望能夠向全世界無論是供應商還是普通消費者傳達支持和理解手工匠人的信息，保護這些珍貴的藝術，幫助他們更好地生存。
Following hot on yesterday’s news that Burberry will host a runway show in September 「in nature」 with no audience, Dior has confirmed it too will host a live runway event to be watched via digital live stream.
Postponed from the original date of May 27, Dior’s Cruise 2021 show will take place at the Piazza del Duomo in the historic city of Leccein Puglia on July 22, and will be attended only by a handful of the brand’s friends and family – not ambassadors and influencers, but real pals and relatives.
Those select few attending will adhere to the strict social distancing rules being enforced across Italy, while everyone else will have to tune in to watch the show online.
Pietro Beccari, CEO and president of Dior, co-hosted avirtual press conference with artistic director Maria Grazia Chiuri to sharethe news on Monday. He explained that a live runway is important to Dior forseveral reasons. "The first one is that for Maria Grazia and I, luxury isemotions. When it comes to fashion, nothing carries the emotion of a real fashion show," he explained.
The second is that Chiuri, whose father comes from Puglia,worked with craftspeople from all over the region to design the collection, and thus the show location was chosen as a means of championing the artisans the brand employed.
「Something that was very important to me was conveying how much craftsmanship value there is in Puglia, and how important it is, especially for younger generations, to invest in this,」 Chiuri said in the video message.
「We would like to send a message of support, hope andrebirth to the world; to the big suppliers and the small ones,」 said Beccari.
「Many still don’t know how to survive, so this move is so important for the artisans that we need to preserve. We want to give them a reason to restart.」
Saks Fifth Avenue reopens on Fifth Avenue with a retail strategy that goes far beyond hand sanitizer
Saks Fifth Avenue第五大道門店恢復營業
來源：Vogue
Saks Fifth Avenue在紐約第五大道的旗艦店已經恢復正常營業，並設計了以「Welcome Back, New York」為主題的櫥窗。
進店需佩戴口罩，也有工作人員為消費者提供口罩、洗手液等防疫產品。Saks總裁 Marc Metrick表示，將為消費者提供最好的產品及服務。
針對疫情，Saks也做好了各方面的防護措施，比如用紫外線為自動扶梯欄杆消毒、專為老年人和殘障人士準備專用電梯、全天候對其表面進行多次消毒。此外，Saks還推出了虛擬導購服務。
Metrick對恢復營業首周的客流情況也保持「謹慎樂觀」。紐約人在夏季傾向於去漢普頓度假，因此6-8月通常是Saks實體銷售情況較為低緩的一段時間，當日送達漢普頓的快送服務也應運而生。
疫情的影響也加速了品牌向線上的過渡，包括電子商務和線上溝通，未來Saks也將加強實體零售和線上渠道的體驗。
目前引發全球關注的種族歧視問題，也引發服裝公司審視自身。有倡議提出，要求大型商店至少從黑人創立的企業中購買其15％的產品，努力收入更多有色人種創立的品牌。但Metrick對此倡議持有保留意見。
為便利商家，Saks推出了NuOrder服務，以簡化購買流程，將更多的時間用於發現和支持新人才。
現實來說時尚產業無法恢復原狀，無論是從品牌、評論的角度，還是營銷、銷售產品的方式。但Saks Fifth Avenue具有很大的潛力來做出行業急需的積極變革。
Saks Fifth Avenue’s flagship store on Fifth Avenue is reopening to customers today in a changed New York and a changed world. On the outside, the store has replaced its boarded-up façade with windows featuring a「Welcome Back, New York」 theme.
Inside, you will be met by a concierge who will present you with a nonmedical mask if you』ve forgotten yours, a hand sanitizer station, and, says president Marc Metrick, 「the best product assortment and the most welcoming staff in all of New York City and all of the U.S.」
Other stores up and down the avenue might be struggling with phase two of New York City’s reopening plan—Valentino, for one, is trying to get out of its lease on the thorough fare completely—but Saks is assuming a hopeful approach.
Precautions are being taken at every turn inside the store, with ultra violet lights sanitizing escalator railings, elevators reserved for seniors and differently abled guests, and surfaces being sanitized multiple times throughout the day. In addition, a number of virtual services, including video chat shopping, allow shoppers to get the Saks experience from the comfort of their couch.
Metrick is 「cautiously optimistic」 about foot traffic at Saks’s NYC flagship this week. With New Yorkers fleeing the city’s summertime humidity for greener pastures, June, July, and August are typically slow months for physical sales in the Fifth Avenue store (hence, a new same-day shipping service to the Hamptons).
Metrick is also encouraged by the ways in which the COVID-19 pandemic has accelerated the transition to e-commerce and online communication and further incentivized marrying digital and physicalexperiences.
As for addressing the racism baked into the fashionsystem, Metrick is hesitant to accept the 15% Pledge—an initiative started byAurora James asking major stores to stock at least 15% of their total product from Black-owned businesses—but says Saks is working to incorporate more Black and POC-owned brands into the store.
Metrick also points to new technologies that are streamlining the buying process, allowing for merchants to spend less time catering to existing brand partners and more time discovering and supporting new talent. 「We』ve really modernized our buying approach,」 he says, citing the store’s partnership with the virtual showroom NuOrder as a game changer for how its buys are made.
The reality is fashion cannot afford to go back to its status quo—not in the brands it supports and the voices it hears, and not inthe way it sells and markets products. Whether Saks and other luxury department stores succeed moving forward will depend on how and when they address theseissues. For now, it seems Saks Fifth Avenue has a lot of potential to make the positive changes the industry so desperately needs.
Hermès launches new luxury handbag line, 『Simone
Hermès推出新的奢侈手袋系列
來源：Cpp-Luxury
近期，Hermès為新包款——Simone Hermès拍攝了一支廣告片。Simone Hermès的設計從孩子們帶有綁帶的作業本中獲得靈感，加以推陳出新，重新詮釋了這一概念。
在懷舊傳統和現代之間，Hermes詮釋了不同時空的特色，也為消費者們塑造了一個新的「主人公」。
從外觀看，Simone Hermès使用了黑色的皮革，包體中央有一道拉鏈，拉開後可以看到內部隱藏了三個隔層。經典而又不落俗套的外形，給人輕鬆且莊重的感覺；中間的皮革綁帶可以根據自己的喜好輕鬆調節長度，適合多種場合使用。
Simone Hermès的背法也比較多樣，比如可以肩背、斜跨或是當做手包掛在手腕處，根據自己的穿衣風格選擇合適的背法即可。
Inspired by children’s schoolbooks which, in years goneby, were tied together with a belt, the Simone Hermès reinvents the concept and has fun with space and time. Playing with the past without nostalgia, the newest member of the leather goods family has landed its first major role.
Half way between classic and avant-garde, it embraces allgenres, and its casual yet solemn look succeeds in captivating even the most demanding spectator. With its adjustable leather shoulder strap that fitsperfectly into a roller buckle, it is ready to play a multitude of characters. Like a tracking shot on rails, it covers all distances without ever losing focus. According to the most revered critics, it holds the promise of a great career.
Both elusive and chameleon-like, the Simone Hermès neverceases to amaze us with the breadth of its palette. Worn on the shoulder, in the crook of the arm or on the wrist, it transforms at will thanks to its long, sliding shoulder strap, taking on the most varied roles.
Refusing to confine itself to a character, never as you expect it to be, it passes all castings with flying colours. Though comfortable in every style, it never loses itsmystery. It quite literally has more than one trick in his bag.
FENDI marks the summer solstice with a spectacular open-air Vivaldi concert in Rome
Fendi攜手聖塞西莉亞音樂學院舉辦文藝復興音樂會
來源：Cpp-Luxury
為了慶祝夏至到來，Fendi與世界上最古老的音樂學院之一——聖塞西莉亞音樂學院合作，舉辦了一場名為Fendi Renaissance – Anima Mundi的音樂會。小提琴家Anna Tifu和學院樂團合作了維瓦爾第《四季》協奏曲中的第三樂章，夏。
該音樂會也面向所有觀眾免費開放，對於疫情期間的消費者來說，也是緩解情緒的一個很好的方式。
此次演出是在位於羅馬的義大利民間博物館義大利宮的屋頂拍攝，Anna Tifu也在演出中詮釋了三種不同風格Fendi高定造型。每種造型也都與協奏曲契合，表達了品牌對夏至這一天重新團聚並重新開始的共同願望。
據悉，Fendi還將於9月22日在米蘭時裝周作為開場品牌，發布2021年春季男女系列。線下秀場僅邀請少量嘉賓參與，同時結合數字模式進行。
To mark the summer solstice on 20 June, FENDI has partnered with the Accademia Nazionale di Santa Cecilia, one of the oldest musical institutions in the world, to present Fendi Renaissance – Anima Mundi,a performance of Vivaldi’s L』Estate (Summer) from The Four Seasons by Italian-Romanian violinist Anna Tifu and the Accademia’s orchestra.
Although isolation is still a reality for many of the city’s vulnerable residents, the event will be streamed from both parties』 social accounts, allowing free access for all.
Filmed from the rooftop of the Palazzo della CiviltàItaliana, Fendi’s headquarters in Rome, the performance has been organised to spread a message of rebirth within the community following the coronavirus pandemic’s peak.
To mark the occasion, Tifu will be dressed in three different Fendi couture looks, each serving to visually personify the narrative of the concerto, which itself is a nod to the common desire to reunite and restart on the day of the summer solstice.
Fendi’s collaboration with the Accademia launches alongside the news that the house will inaugurate Milan Fashion Week with its men’s and women’s spring 2021 collection at its headquarters on 22 September. Guests will be limited, but a digital component is in the works.
New Guards Group appoints CMO
Farfetch旗下New Guards任命首位CMO
來源：Retail in Asia
Farfetch收購的New Guards Group宣布，Cristiano Fagnani被任命為第一任CMO（首席營銷官），這也是NGG集團邁出的重要一步，旨在加強內部構架尋求更多機會、持續增長。
Cristiano Fagnani擁有豐富的營銷經驗，自1999年加入Nike以來，Fagnani任職年限已有20年，先後在義大利、歐洲、中東和非洲以及Nike總部的營銷和傳播部門擔任高管，負責品牌產品合作、網紅營銷，以及沉浸式品牌體驗等多種營銷活動。
Fagnani與NGG旗下品牌也建立了良好的合作關係，比如Virgil Abloh長期合作的Nike x Off White、潮牌Ambush與Nike的合作系列等都是在他的領導下促成的。
據悉，正式上任後，Fagnani將返回義大利，與NGG團隊及Farfetch團隊一同合作，領導NGG旗下所有品牌的營銷活動，包括Off-White，Palm Angels，Ambush，Marcelo Burlon，Heron Preston，Opening Ceremony，Alanui和Kirin。
New Guards Group, a Farfetch owned company, the home of companies led by visionary designers who are redefining the landscape of contemporary fashion and luxury, announced that Cristiano Fagnani has been appointed as its first Chief Marketing Officer, marking an important step toward the group’s new structure aimed at additional opportunities and continued growth.
Fagnani is an industry veteran, with 20 years』 experience heading up industry-leading initiatives for Nike. During his tenure with the biggest sportswear brand in the world, he has held several senior roles in marketing and communications in Italy, EMEA and at the company’s World Headquarters, conducting industry-defining initiatives and overseeing Nike’sproduct collaborations, influencer marketing and brand experiences through the Energy Marketing Team.
Fagnani had developed a strong relationship with the NGG team and some of its key designers over the years, as he initiated and led the long standing Nike x Off White collaboration with Virgil Abloh as well the Nikex Ambush partnership with the Ambush’s creative duo, Yoon and Verbal.
Fagnani returns to Italy after an extensive career abroad to lead the Marketing Team for the New Guards Group and all of its brands (Off-White, Palm Angels, Ambush, Marcelo Burlon County of Milan, Heron Preston, Opening Ceremony, Alanui, Kirin by Peggy Gou, and Unravel Project), in close partnership with the Farfetch leadership team.
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